Registered entities
KLARNA INC
Reg. No. 99-0365994United States
KLARNA, INC.
Reg. No. 990365994United States
Klarna Bank Ab
Reg. No. 556737-0431Sweden
Klarna Holding AB
Reg. No. 556676-2356Sweden
KLARNA NORGE AS
Reg. No. 995515164Norway
NAGA PAY UK LTD
Reg. No. 13233311United Kingdom
Reputation
Customer rating 4.5 / 5 across 555,583 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 33.5% |
| Germany | 26.1% |
| Sweden | 7.8% |
| United Kingdom | 6.2% |
| Netherlands | 4% |
Social engagement
Social engagement: 417.1K social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
136 investors on record; lead investors include Creandum, Permira, Sequoia Capital, General Atlantic; 4 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 69 | 51% |
| Private equity | 32 | 24% |
| Angel & family office | 2 | 1% |
| Accelerator & incubator | 3 | 2% |
| Bank & private debt | 4 | 3% |
| Other / undisclosed | 26 | 19% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 69.3%.
Recent activity
1 Jul 2026
Recognition
1 Jul 2026
Partnership
Vend
30 Jun 2026
Event
The Payments Revolution in Travel