Reputation
Customer rating 2.2 / 5 across 1,334 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Sweden | 45.5% |
| Norway | 10.6% |
| United States | 9.9% |
| Germany | 7.5% |
| United Kingdom | 7.4% |
Social engagement
Social engagement: 2.7K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 50% |
| Accelerator & incubator | 1 | 50% |
Share of voice
Share of voice in Sweden: 100% of web traffic across its competitive set; worldwide: 63%.
Hiring activity
Hires occasionally
1 role tracked across 1 of the last 12 months
4 Jun 2026 · Junior Buyer
1 Aug 2025 · Deltidselger John Henric CC Vest · Oslo
Based on job postings tracked across public sources.
Recent activity
10 Jun 2026
Expansion
Copenhagen
5 May 2026
Leadership hire
Head of Retail
2 Apr 2026
Expansion
Hede Fashion Outlet
