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Radar · InsurTech in Wisconsin

Best InsurTech Companies in Wisconsin, United States

The 33 best InsurTech companies in Wisconsin, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Novidea.

33companies tracked
$299.8Mdisclosed funding
0unicorns
15have raised
FLIAR INTELLIGENCE · INSURTECH × WISCONSIN

Our analysis of 50 InsurTech companies

$13.8b in tracked funding; 100% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

50companies analysed
100%cloud-native stacks
2025funding peak (by rounds)
9unicorns
2018median founding year
211kcombined LinkedIn audience
92%of audience held by top 3
1companies hiring publicly (12 mo)

Ranked: Best InsurTech companies in Wisconsin

#CompanyDisclosed fundingLast roundStageEmployeesFounderWeb popularityPatents & IP focusRecent signals
1Novidea
Provider of an agency management platform
$120M30 mo agoSeries C6Roi Agababa
Founder & CEO
Top 5M——
2Connecture
Provider of a web based solutions for health insurers
$72M115 mo agoAcquired99
99 → 175 (+77%)
—Top 10M——
3Understory
Provider of ground-based dot sensors to collect hyperlocal weather data
$58M35 mo agoSeries B20Adam Dershewitz
Co-Founder & CTO
—50 patents
IoT environmental sensing (rain, strain) and multimedia activity data processing systems
—
4PayMedix
Provider of healthcare payment processing system for insurance sector
48Funding top 32%Tech top 34%Growth top 37%Talent top 38%
All 6 signals ▾
Fundingtop 32%
Techtop 34%
Growthtop 37%
Talenttop 38%
Globalbottom 36%
Marketbottom 29%
Funding: Raised $25.0M across 2 rounds · 2 rounds over 3 yrs (0.7/yr)
Tech: 40 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare
rank vs industry peers · Fliar Intelligence Index 48/100
$25M9 mo agoSeries C16Tom Policelli
Chief Executive Officer
Top 5M——
5zizzl health
Employee health insurance solution for businesses
$11M17 mo agoSeries A33Raymond Seaver
CEO
Top 5M——
6Access HealthNet
A solution for the employers and employees to shop for the best options in healthcare
$5M93 mo agoDeadpooled22————
7Dynamis Software
Software solution for insurance agencies
$3M116 mo agoAcqui-Hired15————
8Socialeads
Social media analytics platform for financial services industry
$3M64 mo agoSeed2Larry Hitchcock
Co-Founder & CEO
———
9NOVO Health
Provider of healthcare benefits administration marketplace for employees
$2M71 mo agoSeed14————
10Glazd
Renters insurance policy and compliance management software for residents and landlords
$500K65 mo agoSeed10—Top 10M——
11TechCanary
Cloud-based agency management solutions for the insurance industry
$200K122 mo agoAcqui-Hired12————
12Swirl Insurance Services
Digital platform for agents to manage insurance policies
$100K101 mo agoSeed—Terry Wakefield
Co-Founder & President
———

Top 12 InsurTech companies in Wisconsin

#1
Series C · Milwaukee, Wisconsin · founded 2021 · 16 employees
$25Mraised
▾

Provider of healthcare payment processing system for insurance sector

Fliar Intelligence Index™ 48how this company ranks against its industry peers
Funding
top 32%
Tech
top 34%
Growth
top 37%
Talent
top 38%
Global
bottom 36%
Market
bottom 29%
Funding: Raised $25.0M across 2 rounds · 2 rounds over 3 yrs (0.7/yr) · Last round Series C (Jan 2026)
Tech: 40 technologies across 5/8 capability areas · Cloud: Azure, Cloudflare · Devops: Nginx
Growth: 1 acquisition/expansion move in 24 mo · Fresh capital in last 24 mo
Audience (LinkedIn): 1k LinkedIn followers
Funding rounds
  • Jan 2026Conventional Debt—
  • Jan 2026Series C$33M
  • Jan 2023Series B$25M
Founders & team
Augusto Ruiz-EldredgeChief Operating OfficerTom PolicelliChief Executive Officer
Investors
SVB Capital, Hexagon, Caltius Capital Management, HLM Investment Partners, SV Health Investors
Tech stack
Animate.CssAzureBootstrapCloudflareCloudflare Bot ManagementContact Form 7
#2
Series A · Milwaukee, Wisconsin · founded 2016 · 33 employees
$11.2Mraised
▾

Employee health insurance solution for businesses. Benefits brokerage firm that offers a state-of-the-art individual coverage health reimbursement arrangement solution to help employers offer budget-friendly and hassle-free health insurance to employees.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 4k LinkedIn followers
Funding rounds
  • May 2025Series A$10M
  • Feb 2024Series A$7.5M
  • Feb 2024Series A$3.7M
Founders & team
Raymond SeaverCEO
Tech stack
AngularApple Icloud MailCloudflareCloudflare Bot ManagementCore-JsCraft Cms
#3
Series C · Milwaukee, Wisconsin · founded 2009 · 6 employees
$120Mraised
▾

Provider of an agency management platform. It offers business intelligence and workflow management for brokers, agents, MGAs, bancassurance, and corporate risk management.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 12k LinkedIn followers — 5.7% of this cohort's audience
Activity: 2 awards announced in 12 mo
Funding rounds
  • Apr 2024Series C$30M
  • May 2023Series C$50M
  • May 2021Series B$15M
  • Nov 2020Series B$15M
Founders & team
Roi AgababaFounder & CEO
Investors
Israel Growth Partners, JAL Ventures, 2B Angels, KT Squared, Battery Ventures, Cross Creek
#4
Series B · Madison, Wisconsin · founded 2012 · 20 employees
$57.8Mraised
▾

Provider of ground-based dot sensors to collect hyperlocal weather data. The hardware offering detects rain, hail, winds, and other weather events at the surface of the earth. The information collected by the device is analyzed and processed to create real-time datasets and views of the movement and intensity of weather events to provide insight and early detection of risks. The sensors are solar-powered and can detect three-dimensional rain, hail, wind, and other weather at the ground level. It also offers parametric hail insurance for auto dealerships.

Funding rounds
  • Nov 2023Series B$15M
  • Jun 2023Series B$13.1M
  • Apr 2021Series B$5.5M
  • May 2019Series B$7.2M
Founders & team
Adam DershewitzCo-Founder & CTO
Investors
Gener8tor, Bolt, Monsanto, CSA Partners, True Ventures, RRE Ventures
Tech stack
Amazon Web ServicesReactStyled-ComponentsGatsbyGoogle AdsLinkedin Ads
#5
Acquired · Brookfield, Wisconsin · founded 1997 · 99 employees
$72.2Mraised
▾

Connecture delivers solutions to integrate web-based sales, service, and process automation to the health insurance industry. The company has developed a platform with all aspects of insurance distribution. It tracks regulatory shifts, adjusts their technologies to ensure compliance, and consult their customers through the changes. The company has developed solutions like DatabaseRX for lower-cost medications, DrugCompare, BROKERLINK, Medicare Edge and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 3.2% of this cohort's audience
Funding rounds
  • Mar 2017Post IPO$17.5M
  • May 2016Post IPO$52M
  • Aug 2012Series C$20M
  • Sep 2005Series C$4.1M
Investors
Francisco Partners, Chrysalis Ventures, Great Point Partners, SSM Partners, Firewall Builder, TTV Capital
Tech stack
Adobe Experience Platform LaunchAmazon Web ServicesCallrailCloudflareCloudflare Bot ManagementCookiebot
#6
Seed · Milwaukee, Wisconsin · founded 2015 · 2 employees
$2.7Mraised
▾

Socialeads is an analytics platform that helps financial services companies and their advisors to automatically know the size, depth, and value of their professional and personal social networks. The platform uses machine learning and natural language processing to understand the meaning and context of social media posts and the activities, personality, sentiment, emotionality and behaviours that reveal top prospects and referrers. Available on a subscription basis. The company is a winner of Northwestern Mutual’s Reverse Pitch event.

Funding rounds
  • Jun 2021Seed—
  • Feb 2021Seed$50K
  • Nov 2020Seed$1.8M
  • Apr 2019Seed$75K
Founders & team
Larry HitchcockCo-Founder & CEOMatthew SalzerCo-Founder
Investors
BrokerTech Ventures, RevTech Labs, Winnebago Seed Fund, BrightStar Wisconsin Foundation, Northwestern Mutual, Cameron Ventures
Tech stack
Cart FunctionalitySquarespace CommerceSquarespaceStimulusLightboxJquery Cdn
#7
Deadpooled · Milwaukee, Wisconsin · founded 2014 · 22 employees
$4.7Mraised
▾

Access HealthNet is an employer-sponsored savings option that allows members to save money on ambulatory procedures ranging from lab work to outpatient surgeries. It is a turn-key solution for employers and employees to shop for the best options in healthcare.

Funding rounds
  • Jan 2019Conventional Debt$1M
  • Oct 2017Seed$2.4M
  • Oct 2017Seed$900K
  • Oct 2017Seed$1.5M
Investors
BrightStar Wisconsin Foundation, Rally Ventures
#8
Acqui-Hired · Milwaukee, Wisconsin · founded 2012 · 15 employees
$3.4Mraised
▾

Offers white-label solutions agencies to improve customer engagement thus sales. Their main offering is Dynamic Plan Designer drives collaboration between brokers and their clients, cementing each and every customer relationship. It models innovative benefit plans in a visual format that's easily understood by customers. They claim that employers will never go back to the spreadsheet method after working with a Dynamis customer.

Funding rounds
  • Mar 2017Seed$1.3M
  • Oct 2014Seed$2.1M
Investors
Golden Angels Investors, InsurTech Directory
#9
Seed · Appleton, Wisconsin · founded 2014 · 14 employees
$1.9Mraised
▾

Provider of healthcare benefits administration marketplace for employees. The platform provides healthcare plans for employers and employees to connect with the healthcare providers and save healthcare costs. The healthcare market provides health programs developed by the collaborative team for self-insurance, travel, surgery, onsite healthcare, worker's compensation healthcare services, and data analytics solution.

Funding rounds
  • Nov 2020Conventional Debt—
  • Nov 2020Seed$1.9M
Tech stack
WordpressMysqlPhpWpbakeryWp RocketYoast Seo
#10
Seed · Middleton, Wisconsin · founded 2020 · 10 employees
$500Kraised
▾

Renters insurance policy and compliance management software for residents and landlords. renters insurance and compliance software company that simplifies the process of connecting community requirements and residents into one seamless process. Offers digital-first insurance platform for renters and provide services such as uploading proof of insurance and managing compliance.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 231 LinkedIn followers
Activity: 1 expansions announced in 12 mo
Funding rounds
  • May 2021Seed$500K
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesBootstrapCloudflareCloudflare Bot Management
#11
Acqui-Hired · Milwaukee, Wisconsin · founded 2013 · 12 employees
$200Kraised
▾

Cloud-based agency management solutions for the insurance industry. Management System including CRM SalesForce platform for clients includes insurance agencies and agents. The combined solution is TechCanary's Core product Canary AMS.

Funding rounds
  • Aug 2016Seed$200K
#12
Seed · Mequon, Wisconsin · founded 2017
$100Kraised
▾

Swirl Insurance Services provides a digital platform to insurance agents for streamlining the insurance-buying process. It enables service providers to provide quotes on homeowner’s, renter’s, auto, pet health, specialty, and personal liability insurance. It eliminates the redundant application process by using the data.

Funding rounds
  • May 2018Seed$100K
Founders & team
Terry WakefieldCo-Founder & President

Funding & investor landscape

$299.8Mtotal disclosed funding
14companies funded
47disclosed rounds
0rounds last 90 days
Most active investors
BrightStar Wisconsin Foundation2 rounds
Global Insurance Accelerator2 rounds
2B Angels1 rounds
3 Boomerang Capital1 rounds
4490 Ventures1 rounds
ASK Pravi1 rounds
Arenberg Holdings1 rounds
Atlanta Technology Angels1 rounds
Aurora Capital Group1 rounds
Battery Ventures1 rounds

Notable founders

Augusto Ruiz-Eldredge
Chief Operating Officer · PayMedix
Tom Policelli
Chief Executive Officer · PayMedix
Raymond Seaver
CEO · zizzl health
Roi Agababa
Founder & CEO · Novidea
Adam Dershewitz
Co-Founder & CTO · Understory
Larry Hitchcock
Co-Founder & CEO · Socialeads
Matthew Salzer
Co-Founder · Socialeads
Terry Wakefield
Co-Founder & President · Swirl Insurance Services
Clint Laskowski
Founder & CEO · Summary Medical
Thomas Yates
Founder & CEO · Telematic
Prism market signals · United States · country-scoped Prism corpus, 1,517,628 docs

Market landscape — 10 sub-themes by coverage

Share of InsurTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many InsurTech companies are there in Wisconsin, United States?
Radar tracks 33 indexable InsurTech companies headquartered in Wisconsin, United States that meet our profile-completeness bar.
What is the total funding raised by InsurTech companies in Wisconsin, United States?
The InsurTech companies in Wisconsin, United States on this list have raised a combined $299.8M in disclosed equity funding across 14 funded companies.
Which is the highest-funded InsurTech company in Wisconsin, United States?
Novidea is the highest-funded InsurTech company in Wisconsin, United States, with $120M in disclosed equity funding.
How many InsurTech companies in Wisconsin, United States are funded?
14 of the 33 InsurTech companies in Wisconsin, United States on this list have disclosed at least one equity funding round.
How many InsurTech unicorns are there in Wisconsin, United States?
None of the InsurTech companies in Wisconsin, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Wisconsin, United States InsurTech companies?
The most active investors in Wisconsin, United States InsurTech companies on this list include BrightStar Wisconsin Foundation, Global Insurance Accelerator, 2B Angels, 3 Boomerang Capital, 4490 Ventures.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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