Best Loyalty Software Companies in United States
The 767 best Loyalty Software companies in United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Fetch.
Ranked by disclosed equity funding and recent momentum, our directory of 767 Loyalty Software companies in the United States puts hard numbers behind a sector that's easier to hype than to measure. Total disclosed funding across the directory hits $5.5B, and six companies have crossed unicorn thresholds. That's not a small industry finding its footing.
Fetch leads at $583M raised, with Bilt Rewards close behind at $558M. Those two alone account for over a fifth of the directory's total capital. So what does that concentration tell you? It tells you the biggest loyalty plays are competing on financial infrastructure, not just points programs, and investors like Citi Ventures and Canaan are betting accordingly. I'd watch the mid-tier closely too: Kard at $23M and Pinata at $20M are building real businesses well below the unicorn noise. Predictive analytics is the theme drawing the most attention right now, which makes sense when you're trying to prove retention actually moves revenue. The funding's there. The question is who earns it.
Ranked: Best Loyalty Software companies in United States
| # | Company | Disclosed funding | Last round | Employees | Founded | Tech stack | Web popularity | Market signals (1y) | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Fetch 🦄 Points based loyalty platform 67Customers top 13%AI top 15%Funding top 20%Tech top 22% All 14 signals ▾Customerstop 13% AItop 15% Fundingtop 20% Techtop 22% Moattop 28% Innovationtop 37% Patentstop 37% Talenttop 38% Producttop 40% Markettop 41% Globalbottom 39% Growthbottom 34% Newsbottom 27% Fin. healthbottom 26% Customers: Play-Store rating 4.73★ across 1,591,364 ratings (1 apps) · Review volume +15% in 6 mo AI: Holds AI/ML patents (G06N-family CPC) rank vs industry peers · Fliar Intelligence Index 67/100 | $583M | 9 mo ago | 734 | 2013 | Apple iCloud MailGoogle WorkspaceNode.js+22 | Top 500k | — | 13 patents AI-driven data extraction, simulation visualization, and autonomous maritime object deployment technologies. | — |
| 2 | Bilt Rewards 🦄 SaaS-driven reward-based rental management solution for residential properties 84Customers top 9%Tech top 12%Funding top 16%Moat top 26% All 10 signals ▾Customerstop 9% Techtop 12% Fundingtop 16% Moattop 26% Talenttop 28% Markettop 35% Growthtop 42% Producttop 46% Globalbottom 45% Newsbottom 19% Customers: Play-Store rating 4.60★ across 41,000 ratings (1 apps) · Review volume +55% in 6 mo Tech: 61 technologies across 7/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 rank vs industry peers · Fliar Intelligence Index 84/100 | $558M | 11 mo ago | 111 | 2021 | SentryZendeskApple iCloud Mail+32 | Top 500k | — | — | 2 launchs · 2 partnerships |
| 3 | Yotpo 🦄 Cloud-based marketing platform for e-tailers | $436M | 57 mo ago | 855 | 2011 | WordPressSentryAtlassian Statuspage+49 | Top 1M | — | — | — |
| 4 | Connexions Travel solutions to drive customer loyalty, increase revenue, and encourage advocacy | $325M | 188 mo ago | 986 | 1981 | — | — | — | — | — |
| 5 | Fintiv 🦄 Platform providing payment solutions for businesses | $288M | 139 mo ago | 4 | 2008 | — | — | — | 12 patents Secure digital wallet infrastructure and private-key management for monetary transactions | — |
| 6 | Upside 🦄 Provider of promotion management and cashback solutions to retailers | $250M | 49 mo ago | 87 | 2016 | WebflowApple iCloud MailGoogle Workspace+33 | Top 500k | — | 14 patents Behavioral analytics for short identifiers in digital services and fraud detection | — |
| 7 | Quotient Platform offering ad campaign management software | $250M | — | 1,162 | 1998 | Swagger UIZendeskApple iCloud Mail+20 | Top 50M | — | — | — |
| 8 | Cardlytics Provider of card-linked marketing platform and retail media network solutions | $178M | 68 mo ago | 389 389 → 328 (-16%) · sector median +7% | 2008 | WebflowVimeoGSAP+14 | Top 5M | 7 signals ▼61% Acquisition · Earnings · Board | 51 patents Targeted mobile/online advertising through interactive content delivery and rendering systems | — |
| 9 | Sendoso Account based marketing platform for businesses | $157M | 57 mo ago | 379 379 → 405 (+7%) · sector median +7% | 2016 | WebflowSentryUptimeRobot+44 | Top 5M | — | — | 2 launchs |
| 10 | FiveStars SumUp: Empowering small businesses with accessible payment and customer engagement solutions | $146M | 68 mo ago | 186 | 2011 | WordPressUnbounceMySQL+32 | Top 5M | — | — | — |
| 11 | Firstup Cloud-based communication and employee experience management platform for enterprises | $127M | 89 mo ago | 148 148 → 247 (+67%) · sector median +7% | 2008 | WordPressSentryZendesk+46 | Top 5M | — | — | 2 awards |
| 12 | Ibotta 🦄 Provider of a platform for cash-back rewards and digital promotions | $98M | 82 mo ago | 988 988 → 955 (-3%) · sector median +7% | 2012 | HubSpot CMS HubApple iCloud MailGoogle Workspace+32 | Top 500k | 5 signals ▼81% Earnings | 22 patents Mobile coupon and offer delivery platforms with cross-channel data integration and network optimization | — |
| 13 | SessionM Cloud based customer engagement and loyalty platform | $97M | 94 mo ago | 188 | 2011 | — | — | 3 signals M&A | — | — |
| 14 | edo Interactive Enabler of personalized card linked offers | $78M | 132 mo ago | 4 | 2007 | — | — | — | — | — |
| 15 | Paytronix Provider of digital guest engagement platform for restaurants and c-stores | $75M | 73 mo ago | 234 234 → 243 (+4%) · sector median +7% | 2001 | Cart FunctionalityHubSpot CMS HubApple iCloud Mail+28 | Top 5M | 3 signals ▼57% Leadership | — | 1 launch · 2 awards |
| 16 | Punchh Unified platform for restaurant engagement, marketing, ordering, loyalty, and guest data | $73M | 79 mo ago | 1 | 2010 | WordPressBugHerdAtlassian Statuspage+38 | Top 500k | — | 30 patents Patents concentrated in computing, sensing & instrumentation | 1 launch |
| 17 | Affinity Solutions Provider of consumer purchase insights and card-linked engagement solutions | $68M | 84 mo ago | 11 | 2005 | WordPressMySQLPHP+21 | Top 5M | — | 12 patents Data-driven advertising analytics and automotive audio integration technologies. | 1 launch · 1 partnership · 1 award |
| 18 | Prodege Provider of consumer marketing and insights platform powered by loyalty programs | $61M | 91 mo ago | 333 333 → 622 (+87%) · sector median +7% | 2005 | WordPressApple iCloud MailGoogle Workspace+41 | Top 5M | — | 3 patents Patents concentrated in computing, sensing & instrumentation | — |
| 19 | Tango Card Digital gift card reward program | $57M | 88 mo ago | 267 267 → 158 (-41%) · sector median +7% | 2009 | WebflowSentryAtlassian Statuspage+37 | Top 1M | — | — | 1 partnership · 1 award |
| 20 | Extole B2C and P2P referral automation platform | $54M | 40 mo ago | 35 35 → 79 (+126%) · sector median +7% | 2009 | WordPressMySQLPHP+31 | Top 5M | — | — | 3 launchs |
| 21 | Cartera Cloud based platform offering card linked customer loyalty | $51M | 168 mo ago | 103 | 2005 | Squarespace CommerceSquarespaceTypeScript+14 | Top 10M | — | — | — |
| 22 | Ondot Systems Crd-linked marketing solutions for banks & financial institutions | $51M | 91 mo ago | 128 | 2011 | — | — | — | — | — |
| 23 | Alyce Artificial intelligence based platform for corporate gifting | $48M | 62 mo ago | 82 | 2015 | — | — | — | 3 patents Digital gift card creation and redemption on physical media | — |
| 24 | Buzz Points Platform offering customer loyalty program | $46M | 67 mo ago | 13 | 2009 | — | — | — | — | — |
| 25 | SocialChorus Advocate Marketing Solution | $45M | 78 mo ago | 249 | 2008 | RubyRuby on RailsHogan.js+9 | Top 5M | — | — | — |
| 26 | Linkable Networks Provider of the credit card linked solutions | $43M | 114 mo ago | 29 | 2010 | — | — | — | — | — |
| 27 | POINT.ME Provider of a platform for searching and booking award flights | $38M | 20 mo ago | 35 | 2019 | Node.jsNextAuth.jsHeadless UI+38 | Top 500k | — | — | 1 launch |
| 28 | Bumped App-based platform for rewards | $38M | 67 mo ago | 29 | 2017 | — | — | — | 21 patents Patents concentrated in computing, sensing & instrumentation | — |
| 29 | Wildfire Provider of white-label platform for shopping rewards, cashback, and loyalty | $31M | 18 mo ago | 60 | 2017 | — | — | — | — | 1 job opening |
| 30 | Kard Network of commerce media providing transaction-based, personalized offers and performance marketing | $23M | 7 mo ago | 8 | 2015 | Webflow EcommerceWebflowSalesforce+20 | Top 10M | — | — | — |
| 31 | UserGems Provider of customer advocacy solutions for businesses | $22M | 55 mo ago | 11 | 2014 | WebflowSalesforceReact+24 | Top 5M | — | — | — |
| 32 | EveryoneSocial Cloud-based platform offering social storefront solutions | $22M | 40 mo ago | 39 39 → 87 (+123%) · sector median +7% | 2010 | WordPressSentryApple iCloud Mail+44 | Top 5M | — | — | — |
| 33 | Pinata Provider of a platform that reports rent payments to credit bureaus | $20M | 12 mo ago | 23 | 2019 | WordPressApple iCloud MailGoogle Workspace+32 | Top 1M | — | 15 patents Inhalable dry‑powder pharmaceutical formulations for cannabinoids and receptor agonists | — |
| 34 | Benjamin Platform providing cash rewards for completing surveys, and scanning receipts | $18M | 20 mo ago | 6 | 2022 | Node.jsTailwind CSSReact+9 | Top 500k | — | — | — |
| 35 | Hang Omnichannel loyalty platform for businesses | $16M | 47 mo ago | — | 2021 | SentryNode.jsTailwind CSS+17 | Top 10M | — | — | — |
| 36 | Pogo App-based platform offering rewards for multi-category products | $15M | 46 mo ago | 43 | 2020 | WebflowApple iCloud MailGoogle Workspace+14 | Top 5M | — | — | — |
| 37 | Kalder Provider of white-labeled cashback and rewards programs with community engagement | $14M | 18 mo ago | — | 2022 | Framer SitesReactPostHog+12 | Top 10M | — | — | — |
| 38 | O4S Cloud based rebate automation and loyalty management platform | $11M | 29 mo ago | 69 | 2017 | WordPressMySQLPHP+28 | Top 5M | — | — | — |
| 39 | Swipe Savvy Provider of a platform for merchant rewards and customer engagement | $10M | 13 mo ago | — | 2024 | — | — | — | — | 4 launchs |
| 40 | Strivve Platform offering payment card linked loyalty solutions | $8M | 38 mo ago | 17 | 2014 | — | — | — | — | — |
| 41 | Superlogic Provider of loyalty management solutions for e-commerce businesses | $8M | 16 mo ago | — | 2017 | Cart FunctionalitySquarespace CommerceSquarespace+12 | Top 50M | — | — | — |
| 42 | Cinch Customer loyalty and marketing solutions for for retailers | $8M | 29 mo ago | 2 | 2013 | WordPressMySQLPHP+34 | Top 5M | — | — | 1 launch · 1 partnership · 1 award |
| 43 | Larky Platform offering coalition loyalty software | $7M | 30 mo ago | 15 | 2012 | — | — | — | — | 6 partnerships |
| 44 | Benji Developer of an API platform for loyalty program partnerships | $6M | 0 mo ago | — | 2023 | Framer SitesReactAmazon Web Services+9 | Top 50M | — | — | 1 launch |
| 45 | Champion Customer advocacy platform | $5M | 22 mo ago | 5 | 2023 | — | — | — | 85 patents Enhanced oil recovery chemicals and thermal phase‑separation simulation for hydrocarbon extraction | 1 partnership |
| 46 | DISTINCT Customer loyalty solutions for businesses | $4M | 24 mo ago | — | 2022 | SentryReactReact Router+7 | Top 10M | — | — | — |
| 47 | Stack Platform for managing points programs | $3M | 27 mo ago | — | 2023 | Node.jsRadix UITailwind CSS+18 | Top 5M | — | 33 patents Patents concentrated in transport & manufacturing processes | — |
| 48 | Ambassador Developer of AI-powered referral marketing software and customer engagement platform | $3M | 5 mo ago | 27 | 2010 | WordPress Block EditorElementorWordPress+30 | Top 5M | 4 signals M&A | — | 2 job openings · 2 launchs |
| 49 | PassPass Provider of a membership platform offering discounted travel and daily prize giveaways | $2M | 1 mo ago | — | 2024 | RubyRuby on RailsStripe+18 | Top 10M | — | — | — |
| 50 | rediem Omnichannel customer loyalty platform | $1M | 18 mo ago | — | 2023 | — | — | — | — | — |
Top 12 Loyalty Software companies in United States
#1
Fetch 🦄Series E · Madison, Wisconsin · founded 2013 · 734 employees$582.6Mraised▾
Points-based loyalty platform. It allows users to earn points for shopping and scanning receipts. The points can be redeemed for gift cards or other rewards. It enables businesses to create and provide purchase-based offers to the target customers.
- Sep 2025Conventional Debt$110M
- Mar 2024Conventional Debt$50M
- Apr 2022Conventional Debt—
- Apr 2022Series E$240M
#2
Series B · New York City, New York · founded 2021 · 111 employees$557.5Mraised▾
SaaS-driven reward-based rental management solution for residential properties. It facilitates rent payment management, downpayment management, reward reeding with fitness centers, provides a catalog of art, decor, and apparel, credit score management with rent payments to credit bureaus, and more.
- Jul 2025Series B$250M
- Aug 2024Series B$150M
- Jan 2024Series B$347.5M
- Oct 2022Series A$150M
#3
Seed · New York City, New York · founded 2023$6.2Mraised▾
Developer of an API platform for loyalty program partnerships. The platform provides tools for connecting loyalty accounts and building customized campaigns. It offers features such as single sign-on, fraud prevention, and analytics. The API facilitates integration with various rewards programs.
- May 2026Seed$6.2M
- Feb 2025Seed—
#4
Series A · New York City, New York · founded 2015 · 8 employees$23Mraised▾
Network of commerce media providing transaction-based, personalized offers and performance marketing. It uses transaction data to provide offers to customers. The network enables marketers to target customers with offers. It allows financial institutions to design loyalty programs. The platform tracks transactions and links them to offers. It measures incrementality and return on ad spend, and allows for A/B testing.
- Oct 2025Series A$15M
- Apr 2022Series A$23M
- 2020Seed—
- Feb 2017Seed$20K
#5
Seed · Nashville, Tennessee · founded 2024$1.6Mraised▾
Provider of a membership platform offering discounted travel and daily prize giveaways. This platform provides members with wholesale rates at numerous hotels and resorts, as well as savings at various restaurants and shops. Daily giveaways of cash and prizes are a key feature of the membership. Members can participate in these giveaways, increasing their chances of winning with upgraded memberships. The platform also offers partnerships and affiliate programs.
- May 2026Seed—
- Jan 2025Seed$550K
- Apr 2024Seed$1.6M
#6
Series A · New York City, New York · founded 2019 · 23 employees$20Mraised▾
Provider of a platform that reports rent payments to credit bureaus. The platform allows renters to build credit by reporting on-time rent payments. It offers rewards and a marketplace for deals and discounts. The platform also provides tools for monitoring credit scores and financial insights.
- May 2025Series A$7.3M
- Feb 2024Conventional Debt$600K
- Nov 2023Series A—
- Aug 2023Series A—
#7
Acquired · Royal Oak, Michigan · founded 2010 · 27 employees$2.8Mraised▾
Developer of AI-powered referral marketing software and customer engagement platform. The platform facilitates referrals, incentives, loyalty programs, and real-time feedback. It offers tools for customer activation, communication, and value recognition. The software provides features such as incentive storefronts, prospecting intelligence, and predictive recommendations. It integrates with existing CRM and data systems.
- Dec 2025Angel$7M
- Dec 2023Conventional Debt$4.5M
- Nov 2022Series B—
- Nov 2022Conventional Debt—
#8
Series B · New York City, New York · founded 2019 · 35 employees$38.5Mraised▾
Provider of a platform for searching and booking award flights. The platform allows users to redeem airline and credit card rewards for flights. It offers real-time award flight searches across numerous airlines and loyalty programs. The platform provides booking recommendations with cash versus points comparisons and transfer guides.
- Sep 2024Series B$15M
- Sep 2023Series A$10M
- Nov 2022Series A$11.5M
- Feb 2022Seed$2M
#9
Seed · Trenton, New Jersey · founded 2024$10Mraised▾
Provider of a platform for merchant rewards and customer engagement. The platform facilitates points earning and redemption for purchases. It offers tools for businesses to enhance customer loyalty and employee engagement. The platform provides features for tracking spending and leveraging business intelligence.
- May 2025Seed$10M
#10
Series B · Solana Beach, California · founded 2017 · 60 employees$31Mraised▾
Provider of white-label platform for shopping rewards, cashback, and loyalty. The platform offers browser extensions, digital coupons, and custom rewards programs. It enables businesses to provide customers with relevant benefits during online shopping. The platform integrates with security tools and offers revenue sharing.
- Nov 2024Series B$16M
- Oct 2022Series A—
- Aug 2021Series A$15M
#11
Seed · New York City, New York · founded 2022$14Mraised▾
Provider of white-labeled cashback and rewards programs with community engagement. It offers tools for brands to reward customers and monetize purchases. The platform enables partner offers, card linking, and revenue sharing. It allows brands to customize loyalty programs and onboard partners. The system tracks spending habits and facilitates customer engagement.
- Nov 2024Seed$10.5M
- 2022Seed$3.5M
#12
Series A · Miami, Florida · founded 2017$7.6Mraised▾
Provider of loyalty management solutions for e-commerce businesses. It provides tech-based customer engagement and loyalty solutions for e-commerce businesses. The platform provides reward programs, insights, customer behaviour trends, digital product ID, and more solutions.
- Feb 2025Series A$13.7M
- Nov 2024Series A$13.7M
- Apr 2024Series A$7.6M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Loyalty Software coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.