Best Loyalty Software Companies in India
The 211 best Loyalty Software companies in India in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Capillary Technologies.
Ranked by disclosed equity funding and recent momentum, this directory covers 211 Loyalty Software companies in India, with $589M in total disclosed funding spread across the field. Capillary Technologies leads the pack at $239M raised, followed by Magicpin at $106M and Xoxoday at $31M. No unicorns yet, which tells you something about where this sector sits in its maturity curve.
The real story, though, is in the revenue filings. Across 60 filers, the combined revenue pool hits $459M, with a median of $68,666 per company and growth nearly flat at 1% YoY. But medians obscure outliers, and the outliers here are worth your attention. Reward360 Global Services booked $127M in revenue, up 15% year-on-year, and posted net income running 249 times the sector median. Capillary Technologies India pulled $70M at 14% growth, with net income at 127 times that same median. I find the profit concentration more telling than the funding numbers, honestly. A handful of disciplined operators are capturing most of the economics while the broader field grinds along at near-zero growth, backed by investors including Lightspeed Venture Partners and Blume Ventures.
Ranked: Best Loyalty Software companies in India
| # | Company | Revenue | Disclosed funding | Last round | Employees | Founder | Tech stack | Market signals (1y) | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Xoxoday Provider of rewards and loyalty platform that enables businesses to run employee engagement, customer… 74Tech top 18%Talent top 25%Funding top 30%Product top 32% All 12 signals ▾Techtop 18% Talenttop 25% Fundingtop 30% Producttop 32% Innovationtop 33% Fin. healthtop 33% Newstop 36% Markettop 46% Globaltop 46% Moattop 49% Customersbottom 49% Growthbottom 47% Tech: 82 technologies across 6/8 capability areas · Cloud: Amazon S3, Amazon Web Services Talent: Analyst team rating 4/5 · 5 named leaders on record rank vs industry peers · Fliar Intelligence Index 74/100 | $118M FY2025 | $31M | 5 mo ago | 269 | Abhimanyu Choudhary Co-Founder | WebflowGhostNode.js+29 | — | — |
| 2 | Magicpin Provider of a platform providing deals, discounts, and rewards across multiple categories 90Moat top 18%Market top 20%Funding top 21%Growth top 25% All 11 signals ▾Moattop 18% Markettop 20% Fundingtop 21% Growthtop 25% Techtop 27% Talenttop 28% Producttop 29% Customerstop 29% Innovationtop 33% Fin. healthtop 35% Globalbottom 48% Moat: Top 1% by revenue among 109 tracked Coupons and Deals companies · 9 curated direct competitors tracked Market: 327 employees (top 11% of Food and Agriculture Tech) · Revenue ~$106M rank vs industry peers · Fliar Intelligence Index 90/100 | $106M FY2024 | $106M | 14 mo ago | 327 | Anshoo Sharma Co-Founder & CEO | Apple iCloud MailGoogle WorkspaceUbuntu+28 | — | — |
| 3 | Accentiv Provider of loyalty programs | $92M FY2025 | — | — | 159 159 → 153 (-4%) · sector median +35% | — | — | — | 1 partnership |
| 4 | Capillary Technologies AI powered loyalty management software for enterprises | $85M FY2026 | $239M | 36 mo ago | 518 | Varun Mangal Co-Founder | WordPress Block EditorElementorWordPress+30 | 25 signals ▲92% IPO · Earnings · M&A | 1 expansion |
| 5 | Loylty Rewardz Platform offering loyalty and relationship management solutions 72Moat top 22%Product top 26%Innovation top 28%Funding top 32% All 11 signals ▾Moattop 22% Producttop 26% Innovationtop 28% Fundingtop 32% Markettop 35% Techtop 35% Fin. healthtop 38% Growthtop 45% Talentbottom 49% Globalbottom 37% Newsbottom 22% Moat: Top 1% by revenue among 319 tracked Sales Force Automation companies · Editorial + unicorn rating 6/10 Product: 9 distinct product lines · Company stage: Acquired rank vs industry peers · Fliar Intelligence Index 72/100 | $61M FY2025 | $28M | 133 mo ago | 275 275 → 378 (+37%) · sector median +35% | Amresh Acharya Managing Director and CEO | Cart FunctionalityTypeScriptZoho+11 | — | — |
| 6 | PoshVine Marketing platform for loyalty and customer engagement | $54M FY2025 | $44K | 169 mo ago | 70 | Rafi Khan ex-Co-Founder | Cart FunctionalitySentryTypeScript+11 | — | — |
| 7 | Magicpin Platform offering rewards to customers for visiting partner business | $39M FY2023 | $104M | 52 mo ago | 623 | Brij Bhushan Co-Founder | MUIGoogle CloudAmazon Web Services+24 | 3 signals ▼83% Announcements · New product | — |
| 8 | Hubble Money Provider of a no-code platform for launching rewards and gift card stores | $36M FY2025 | $4M | 51 mo ago | 16 16 → 32 (+100%) · sector median +35% | Mayank Bishnoi Co-Founder | Framer SitesThree.jsReact+16 | — | — |
| 9 | Almonds Ai Provider of an AI powered channel engagement solutions 78Growth top 25%Moat top 27%Fin. health top 33%Market top 36% All 11 signals ▾Growthtop 25% Moattop 27% Fin. healthtop 33% Markettop 36% Talenttop 37% Techtop 42% AItop 45% Fundingbottom 49% Newsbottom 43% Productbottom 39% Globalbottom 32% Growth: Headcount 46 → 74 (+61%) across vintages · Revenue +966% YoY Moat: Top 2% by revenue among 319 tracked Sales Force Automation companies · Editorial + unicorn rating 5/10 rank vs industry peers · Fliar Intelligence Index 78/100 | $33M FY2025 | $2M | 17 mo ago | 74 | Abhinav Jain Co-Founder & CEO | WordPressMySQLPHP+38 | 5 signals ▼50% Leadership · Announcements | — |
| 10 | Thriwe Provider of loyalty program solutions with benefits and technology platforms | $28M FY2025 | $6M | 36 mo ago | 231 231 → 272 (+18%) · sector median +35% | Swati Sharrma Co-Founder | Cart FunctionalityBootstrapAmazon Web Services+18 | — | 1 launch |
| 11 | Pelatro Provider of customer engagement and campaign management solutions for telecommunications | $11M FY2025 | $15M | 34 mo ago | 244 244 → 338 (+39%) · sector median +35% | Sudeesh Yezhuvath Co-Founder | WordPressMySQLPHP+35 | — | 1 launch · 2 partnerships |
| 12 | Empower Rewards Employee engagement, customer and channel loyalty solutions | $10M FY2025 | $76K | 116 mo ago | 56 | Rohit Lamba Founder & CEO | — | — | — |
| 13 | EasyRewardz Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and… 72Moat top 30%Market top 32%Global top 33%Innovation top 34% All 11 signals ▾Moattop 30% Markettop 32% Globaltop 33% Innovationtop 34% Fundingtop 35% Techtop 38% Talenttop 38% Producttop 39% Fin. healthtop 41% Growthtop 50% Newsbottom 21% Moat: Top 19% by revenue among 48 tracked Loyalty Software companies · Editorial + unicorn rating 7/10 Market: 285 employees (top 22% of SaaS) · Revenue ~$8.8M rank vs industry peers · Fliar Intelligence Index 72/100 | $9M FY2025 | $11M | 26 mo ago | 285 285 → 331 (+16%) · sector median +35% | Soumya Chatterjee Co-Founder & CEO | WordPressMySQLPHP+41 | — | 1 partnership · 1 award |
| 14 | Mobiquest Mobile Technologies Customer engagement and loyalty management solutions | $4M FY2025 | $1M | 107 mo ago | 77 | Kartar Narang Co-Founder | — | — | — |
| 15 | Annectos Loyalty platform and provider of rewards for channel partners | $2M FY2021 | — | — | — | Lalit Jain Co-Founder & Director | — | — | — |
| 16 | GenefiedTech AI-based loyalty solutions for businesses | $2M FY2025 | $55K | 59 mo ago | 34 34 → 46 (+35%) · sector median +35% | Ayush Jhawar Founder & CEO | PHPCodeIgniterBootstrap+15 | — | — |
| 17 | Customer Capital Provider of bespoke education and support services for pupils with diverse needs | $2M FY2025 | — | 7 mo ago | — | Ajay Row Co-Founder | WixSentryBootstrap+13 | — | — |
| 18 | Xeno AI based customer engagement platform for businesses | $2M FY2025 | $2M | 51 mo ago | 20 | Ayushmaan Kapoor Co-Founder | Webflow EcommerceWebflowLeadfeeder+17 | — | 1 internship · 1 launch |
| 19 | Reelo Provider of customer engagement and marketing tools for restaurant businesses | $1M FY2025 | $1M | 29 mo ago | 41 | Parin Sanghvi Co-Founder & CEO | WordPressMySQLPHP+30 | — | — |
| 20 | App Virality Provider of referral and advocacy marketing platform 27Global top 31%Innovation top 43%Product top 46%Funding top 47% All 11 signals ▾Globaltop 31% Innovationtop 43% Producttop 46% Fundingtop 47% Talentbottom 49% Techbottom 48% Marketbottom 39% Fin. healthbottom 39% Moatbottom 28% Newsbottom 22% Growthbottom 16% Global: Serving 60+ countries worldwide · Investors from 4 countries beyond India Innovation: 2 product lines rank vs industry peers · Fliar Intelligence Index 27/100 | $717K FY2025 | $3M | 60 mo ago | 78 | Ram Papineni Co-Founder | PHPOpenSSLBootstrap+21 | — | — |
| 21 | Checko Provider of copy-proof, tamper-proof anti-counterfeiting labels | $714K FY2025 | $837K | 62 mo ago | — | Deepak Gupta Co-Founder | WordPressMySQLPHP+23 | — | 1 job opening · 1 launch · 2 partnerships |
| 22 | Froogal Platform offering customer insights management solutions for in store retailers | $611K FY2023 | $1M | 78 mo ago | 24 24 → 41 (+71%) · sector median +35% | Jeevan M Co-Founder & CEO | WordPressZohoMySQL+26 | — | — |
| 23 | Blue Ocktopus Digital reward and loyalty program management platform for businesses | $369K FY2025 | — | — | 20 20 → 24 (+20%) · sector median +35% | Tushar Rele Founder | WordPressMySQLPHP+20 | — | 1 job opening · 1 partnership |
| 24 | First WalkIn Platform offering referral marketing solutions | $335K FY2025 | $368K | 88 mo ago | 1 | Naman Pugalia Founder & CEO | — | — | — |
| 25 | Nector SaaS based loyalty management software solutions for customer engagement | $280K FY2025 | $482K | 46 mo ago | 4 | Ayush Shukla Co-Founder & CEO | WebflowAmazon Web ServicesGSAP+23 | — | 2 internships · 2 partnerships |
| 26 | Daddyspocket Mobile-based app for deal discovery at local offline retail stores | $238K FY2025 | $30K | 118 mo ago | 62 | Jacob Mattam Co-Founder | — | — | — |
| 27 | BizSciences Card linked marketing platform for banks | $227K FY2025 | — | — | 7 | Sri Raghavan CEO | — | — | — |
| 28 | SuperShare Platform offering rewards to customers for sharing content | $216K FY2023 | $8M | 52 mo ago | 11 | Advaith Vishwanath Co-Founder | — | — | — |
| 29 | Insense Card linked marketing platform | $137K FY2024 | $367K | 114 mo ago | 12 | Nitesh Agarwal Co-Founder & COO | — | — | — |
| 30 | Hashtag Loyalty Customer engagement and marketing automation solutions for businesses 24Innovation top 33%Tech top 34%Product top 36%News top 40% All 10 signals ▾Innovationtop 33% Techtop 34% Producttop 36% Newstop 40% Moattop 41% Fundingtop 44% Globalbottom 37% Marketbottom 34% Growthbottom 25% Fin. healthbottom 18% Innovation: 6 product lines Tech: 30 technologies across 6/8 capability areas · Cloud: Amazon Cloudfront, Amazon S3 rank vs industry peers · Fliar Intelligence Index 24/100 | $129K FY2021 | $16M | 38 mo ago | 44 | — | Cart FunctionalitySentryTypeScript+22 | 3 signals M&A | — |
| 31 | Slingloft Loyalty management solution for small businesses | $79K FY2025 | $70K | 82 mo ago | 10 | Keya Paul Co-Founder & Operation Head | Cart FunctionalityJavaGoogle Maps+16 | — | — |
| 32 | MoMark Mobile based loyalty rewards management | $65K FY2025 | $1M | 113 mo ago | 2 | Indu Sanghi Co-Founder | — | — | — |
| 33 | Smartpocket Mobile wallet to manage loyalty credits for offline stores | $1K FY2017 | $2M | 136 mo ago | — | Kiran Shastri Co-Founder | — | — | — |
| 34 | Kaching Online platform offering rewards and cashback for multi-category products | $460 FY2024 | $271K | 66 mo ago | — | Ganesh Shiv shankar Co-Founder | — | — | — |
Top 12 Loyalty Software companies in India
#1
Series C · Bengaluru, Karnataka · founded 2012 · 269 employees$30.6Mraised▾
Provider of rewards and loyalty platform that enables businesses to run employee engagement, customer loyalty, and incentive programs. It provides tools to create and manage rewards, recognition, and payout workflows across use cases such as employee engagement, sales incentives, customer loyalty, and channel partner programs. It offers a global rewards marketplace with millions of redemption options across multiple countries, currencies, and languages. It supports flexible deployment, enterprise-grade security, and integrations with widely used business systems such as HR, CRM, collaboration, and marketing automation tools.
- Jan 2026Series C—
- Feb 2025Series B$70M
- Feb 2022Series A$30M
- Oct 2016Seed$465.6K
#2
Series D · Gurugram, Haryana · founded 2015 · 327 employees$105.8Mraised▾
Provider of a platform providing deals, discounts, and rewards across multiple categories. The platform connects consumers with various businesses, including restaurants, fashion outlets, and pharmacies. It facilitates promotions for both online and offline retailers. The platform aims to attract audiences based on spending patterns and other demographics.
- Mar 2025Series D$700.3K
- Nov 2024Angel$474.4K
- Jan 2022Angel$212.6K
- Nov 2021Series D$60M
#3
Seed · Bengaluru, Karnataka · founded 2023$1.9Mraised▾
Provider of a platform enabling experts to monetize their knowledge. The platform allows individuals to book calls and receive payments for consultations. It facilitates scheduling, payment processing, and review collection. The platform provides tools for setting availability, prices, and cancellation policies. It integrates with calendars and video conferencing applications.
- Jan 2026Seed$1.9M
#4
Public · Bengaluru, Karnataka · founded 2008 · 518 employees$239.1Mraised▾
AI powered loyalty management software for enterprises. It is an omnichannel platform to optimize customer retention and engagement. The platform generates reports that provides visibility and insights into the loyalty performance. Its analytics tool allows businesses to segment customers, generate personalized coupons, run targeted campaigns, and predict customer behavior and affinities. Offering includes customer data platform, predictive analytics, and customer engagement.
- Jun 2023Conventional Debt—
- May 2023Series D$45M
- Oct 2018Series C—
- Feb 2018Series C$20M
#5
Seed · Gurugram, Haryana · founded 2017 · 74 employees$1.8Mraised▾
Provider of an AI powered channel engagement solutions. The platform helps businesses engage, educate, and reward the channel partners using loyalty and rewards programs, gamified learning, and virtual events. The solutions aim to accelerate revenue by enhancing distribution and creating a differentiated partner experience. The platform work spans diverse sectors, including food and beverage, retail, and automotive. The platform facilitates partner onboarding, activity tracking, and communication, ultimately driving sales enhancements.
- Jan 2025Seed$1.8M
#6
Series B · Gurugram, Haryana · founded 2011 · 285 employees$11.3Mraised▾
Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions. It offers tools for marketing, sales, service, and commerce. The platform provides a dashboard to view and track the customer purchase history, preferences, and coupon redemption. It captures and tracks leads, providing access to lead information. Offering includes marketing, CRM, BI, and more. It caters to industries such as healthcare, BFSI, and more. Its flagship product, Zence, leverages AI to help retail and other businesses manage the entire customer lifecycle from acquisition to retention by turning complex data into actionable insights and enabling omnichannel engagement.
- Apr 2024Series B$4M
- May 2022Series B$3.5M
- Jun 2021Series B$807.9K
- Nov 2019Series B$4M
#7
Series D · Gurugram, Haryana · founded 2015 · 623 employees$104.4Mraised▾
Platform offering rewards to customers for visiting partner business
#8
Public · Bengaluru, Karnataka · founded 2013 · 244 employees$15.1Mraised▾
Provider of customer engagement and campaign management solutions for telecommunications. The company offers a platform designed to unify campaigns, loyalty programs, and customer data. Its solutions aim to deliver personalized offers, increase revenue, reduce churn, and improve customer loyalty. The platform provides real-time offer decisioning, customer data unification, and unified communication management.
- Aug 2023Series A$1.4M
- Jun 2021Series A$3.1M
- Aug 2020Series A$2.7M
- Jul 2018Series A$7.9M
#9
Series A · Mumbai, Maharashtra · founded 2014 · 44 employees$16.5Mraised▾
Customer engagement and marketing automation solutions for businesses. It enables businesses to create digital customer reward programs, customer analytics, marketing tools, and social media integrations. It allows users to gather customer data, understand customer behaviors, and engage with customers. It also allows users to build customer loyalty, improve retention, and increase revenue.
- Apr 2023Series A$2.3M
- Oct 2021Series A$3.3M
- Dec 2020Seed$102K
- Jun 2018Seed$272.4K
#10
Series A · India · founded 2011 · 231 employees$5.5Mraised▾
Provider of loyalty program solutions with benefits and technology platforms. It empowers businesses to manage customer, employee, and channel partner loyalty through customizable technology. The company offers a benefits marketplace and technology suite to design and manage loyalty programs. It provides tools for reward management, API integration, and membership programs, along with benefits spanning travel, dining, sports, healthcare, lifestyle, and digital services.
- Jun 2023Series A—
- Jan 2022Series A$1.5M
- Aug 2018Angel$768.3K
- Mar 2018Angel$270.1K
#11
Acquired · Mumbai, Maharashtra · founded 2006 · 275 employees$28.3Mraised▾
Platform offering loyalty and relationship management solutions. It offers services in activities related to the development and management of consumer loyalty, data intelligence, and direct marketing communication. It enables users to conceptualize, develop, and operate loyalty programs, installing practices and processes towards generating lasting relationships and loyalty amongst their customer base. It claim to manage loyalty programs for debit and credit cards and process transactions per month.
- May 2015Series C$20M
- May 2014Series B$1.8M
- Nov 2012Venture Debt$1.1M
- Sep 2011Series B$4.4M
#12
Seed · Ahmedabad, Gujarat · founded 2017 · 41 employees$1.3Mraised▾
Provider of customer engagement and marketing tools for restaurant businesses. The company offers solutions for loyalty programs, membership management, and marketing campaigns across multiple channels. It provides capabilities for customer insights, QR codes, feedback collection, automated campaigns, and referral programs. The platform aims to help restaurants build customer relationships and increase revenue.
- Dec 2023Angel$1M
- Dec 2020Angel$271.2K
Funding & investor landscape
Notable founders
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.