Company lists
The India edition · 2026

Loyalty softwarecompanies in India

Loyalty platforms, marketing & engagement, referral & advocacy, retail loyalty, coupons & rewards apps and more: the companies building loyalty software in India, with their founders, funding, team size and business models.

185 company profiles60 with reported revenue27 with recorded fundingSeptember 2026 edition
India · Photo: Wikimedia Commons (CC BY-SA 4.0)

Recent loyalty software business events in India

Funding, M&A, contract wins and launches involving 336 loyalty software companies in India, last 24 months: 7 funding rounds · 7 M&A deals · 4 launches · 1 Contract. Newest first; companies and investors link to their Fliar profiles. Latest event in our news feed: Jun 2026.

FundingFresh Funding

Magicpin

Magicpin, a hyperlocal discovery and rewards platform, has raised $20 million, or Rs 142 crore, in a fresh round of funding led by venture capital firm Lightspeed Venture Partners.

Investors Lightspeed venture partners, Lightspeed India Partners, Waterbridge ventures
Hyperlocal discovery and rewards platform
ContractService

Novus loyalty · client: Central bank of india

Novus Loyalty has executed a Service Level Agreement (SLA) with Central Bank of India for providing Loyalty Rewards Program for various Digital Channels including Debit Card, UPI,…

Financial Services
M&AAcquisition · Announced

Capillary technologies acquires Sessionm

Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the…

Customer engagement and loyalty company
M&AAcquisition · Announced

Capillary technologies acquires Session

Capillary Technologies India has announced the acquisition of Mastercard-owned Session M in an all-cash $20 million deal, marking a significant overseas expansion for the…

SaaS
M&AAcquisition · Announced

Harbor health acquires Rippl

Harbor Health, an Austin, Texas-based primary and specialty care clinic group and health insurance company, has acquired dementia care platform Rippl.

Digital Health
LaunchThriwe Aina

Thriwe

Thriwe, an India-based loyalty and benefits platform, has rolled out Thriwe Aina, an AI-driven concierge now active in the UAE.

Loyalty Assistant
FundingSeries C

Xoxoday

Xoxoday, a global rewards, incentives, and Loyalty technology company, has raised a Series C round backed by its existing investors – Apis Partners & 57 Stars, marking a key milestone as…

Rewards, Incentives & Loyalty technology
M&AAcquisition · Pending

Karan Chechani acquires Hashtag loyalty

Jubilant FoodWorks Ltd, the company behind Domino’s Pizza and Dunkin’ Donuts in India, has agreed to sell its entire 31.66% stake in Hashtag Loyalty Private Ltd.

M&AAcquisition · Completed

Mr. Karan Chechani acquires Hashtag loyalty

Jubilant FoodWorks has executed a share purchase agreement to sell its entire 31.66% stake in Hashtag Loyalty Private Limited, an associate company, as part of its ongoing exit from the…

M&AAcquisition · Announced

Acrophyte Asset Management acquires Suntec

Acrophyte plans to enter a conditional sale and purchase agreement with subsidiaries of ESR Group to acquire ESR’s 100 per cent indirect interest in the manager, Suntec Reit’s manager…

Funding

Customer Capital

Sky7 Ventures has invested in Customer Capital, a rapidly growing loyalty and fintech platform founded by Ajay Row.

Investors Sky7 ventures
Loyalty and fintech
LaunchSunTec Xelerate Account Analysis Solution

Suntec business solutions

SunTec Business Solutions today announced the launch of its enhanced, AI-augmented Account Analysis Solution, designed to help US banks unlock deeper client insights, strengthen treasury…

Account Analysis Solution
LaunchXelerate Deal Management

Suntec business solutions

SunTec Business Solutions has launched its upgraded Xelerate Deal Management platform, a enhancement that integrates artificial intelligence and end-to-end automation to revolutionise…

AI-powered deal management platform
LaunchLighthouse.AI

Genefied

Genefied, a leading IT services and consulting company, unveiled its flagship product, Lighthouse.AI, at RESCCON 2025—its premier Retention & Scalability Conference held on April 17 at…

AI Agent
Funding

Almonds ai

JIIF invested over ₹60+ Crores in more than 20 promising startups like Plan B, Zintlr, Flo Mobility, Store my goods and Almonds AI

Investors JIIF
Funding

Easyrewardz

New Delhi [India], November 25: Easyrewardz, one of the leading industry players in CRM SaaS solutions, has raised USD 4 million funding led by Prachetas New India Growth Fund with…

Investors Prachetas New India Growth Fund, Lucky Investments, IIFL Fintech Fund
CRM SaaS solutions
FundingSeries A

Rippl

Rippl, a provider of virtual dementia care raises $23M ina Series A funding round led by Tina Hoang-To, Founding General Partner at Kin Ventures, with participation from existing…

Loyalty software companies in India, by revenue

Browse loyalty software companies in India by reported revenue, one-year revenue growth, revenue model, age and stage. The 50 companies below are the largest by their most recent reported revenue among 60 loyalty software companies in India that have filed a figure in the last four years. Every figure keeps its own reporting period, so compare periods before comparing amounts.

Showing 25 of 50

Provider of customer engagement and loyalty program management platform and services

Loyalty software
₹1,098.91 crFY 2024-25
Not reported
229+0% 12 mo to Sep 2024LinkedIn · Jul 2026
19 yr2007
0none in 3 months · last posted Jun 2026

Provider of rewards, recognition, loyalty, incentives, and payout program solutions

Hrtech
₹993.46 crFY 2024-25
+12%2024–2025
700-17% 12 mo to Aug 2024LinkedIn · Jul 2026
14 yr2012
20postings · last posted Aug 2026

Provider of a platform providing deals, discounts, and rewards across multiple categories

Coupons and deals
₹879.62 crFY 2023-24
+180%2023–2024
927LinkedIn · Jul 2026
11 yr2015
0none in 3 months

Provider of loyalty programs

Loyalty software
₹777.49 crFY 2024-25
-9%2024–2025
153-4% 12 mo to Aug 2024LinkedIn · Jul 2026
26 yr2000
0none in 3 months

AI powered loyalty management software for enterprises

Loyalty software
₹611.87 crFY 2024-25
+14%2024–2025
1,308+10% 12 mo to Sep 2024LinkedIn · Jul 2026
18 yr2008
8postings · last posted Aug 2026

Provider of technology solutions for loyalty programs, travel, and payments

Loyalty software
₹409.08 crFY 2024-25
-35%2024–2025
357+2% 12 mo to Sep 2024LinkedIn · Jul 2026
12 yr2014
0none in 3 months

Platform offering rewards to customers for visiting partner business

Loyalty software
₹314.56 crFY 2022-23
Not reported
623+62% 12 mo to Sep 2024recorded Sep 2024
11 yr2015
0none in 3 months

Provider of a no-code platform for launching rewards and gift card stores

Coupons and deals
₹302.72 crFY 2024-25
+3536%2024–2025
32-20% 12 mo to Aug 2024LinkedIn · Jul 2026
5 yr2021
0none in 3 months · last posted Jun 2026

Provider of pricing, billing, revenue management, and customer experience orchestration solutions

Finance & accounting tech
₹291.34 crFY 2024-25
+1%2024–2025
853-31% 12 mo to Mar 2024LinkedIn · Jul 2026
36 yr1990
0none in 3 months

Provider of an AI powered channel engagement solutions

Sales force automation
₹276.22 crFY 2024-25
+966%2024–2025
201+61% 12 mo to Apr 2024LinkedIn · Jul 2026
9 yr2017
1postings · last posted Jul 2026

Provider of loyalty program solutions with benefits and technology platforms

Loyalty software
₹237.03 crFY 2024-25
-4%2024–2025
272+950% 12 mo to Feb 2024LinkedIn · Jul 2026
15 yr2011
0none in 3 months · last posted Jun 2026

Digital platform offering rewards management solution for organizations

Hrtech
₹206.13 crFY 2024-25
Not reported
48LinkedIn · Jul 2026
3 yr2023
0none in 3 months

Provider of AI-driven platform for enterprise loyalty and customer engagement

Loyalty software
₹104.63 crFY 2024-25
+43%2024–2025
—Not available
15 yr2011
0none in 3 months

Provider of customer engagement and campaign management solutions for telecommunications

Loyalty software
₹89.33 crFY 2024-25
+61%2024–2025
338+1% 12 mo to Oct 2023LinkedIn · Jul 2026
13 yr2013
0none in 3 months

Employee engagement, customer and channel loyalty solutions

Loyalty software
₹87.59 crFY 2024-25
+37%2024–2025
56-21% 12 mo to Sep 2024recorded Sep 2024
13 yr2013
0none in 3 months

Enterprise and saas based loyalty solutions

Loyalty software
₹73.39 crFY 2023-24
Not reported
48-10% 12 mo to Sep 2024LinkedIn · Jul 2026
8 yr2018
0none in 3 months

Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions

Loyalty software
₹74.21 crFY 2024-25
+11%2024–2025
331+8% 12 mo to Jul 2024LinkedIn · Jul 2026
15 yr2011
0none in 3 months

Provider of platforms for rewards, payouts, loyalty, and bill payments

Coupons and deals
₹52.89 crFY 2024-25
-27%2024–2025
33LinkedIn · Jul 2026
7 yr2019
0none in 3 months · last posted Jun 2026

Provider of loyalty and rewards platforms for businesses and their customers

Loyalty software
₹28.94 crFY 2024-25
+71%2024–2025
17LinkedIn · Jul 2026
3 yr2023
0none in 3 months

Customer engagement and loyalty management solutions

Loyalty software
₹20.89 crFY 2021-22
Not reported
64-49% 12 mo to Sep 2024LinkedIn · Jul 2026
18 yr2008
—No postings tracked

Customer loyalty and employee engagement solutions

Sales force automation
₹18.12 crFY 2024-25
-1%2024–2025
84+60% 12 mo to Sep 2024LinkedIn · Jul 2026
17 yr2009
0none in 3 months

Provider of bespoke education and support services for pupils with diverse needs

Loyalty software
₹14.98 crFY 2024-25
+44%2024–2025
92LinkedIn · Jul 2026
5 yr2021
0none in 3 months · last posted Jun 2026

AI based customer engagement platform for businesses

In store retail tech
₹14.73 crFY 2024-25
+13%2024–2025
133+233% 12 mo to Sep 2024LinkedIn · Jul 2026
11 yr2015
0none in 3 months · last posted Jun 2026

Provider of AI-powered SaaS platform and technology services for businesses

Sales force automation
₹14.04 crFY 2024-25
-31%2024–2025
191-15% 12 mo to Sep 2024LinkedIn · Jul 2026
10 yr2016
0none in 3 months · last posted Jun 2026

Employee benefits administration platform and marketplace for enterprises

Loyalty software
₹10.71 crFY 2024-25
-12%2024–2025
16LinkedIn · Jul 2026
9 yr2017
0none in 3 months
50 of 185 companies shown here · the full list is on Radar
Fliar Radar

Explore all 185 loyalty software companies in India on Radar

This page shows the top 50. Radar has the complete, filterable list with contacts and live company signals.

Open loyalty software in India on Radar
  • Every company, not just 50All 185 loyalty software companies in India, filterable by stage, funding, team size, revenue model and age.
  • Founders and decision-makersLeadership teams with roles and verified LinkedIn profiles, ready for outreach.
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Explore loyalty software companies in India by what you are looking for

Compare loyalty software companies in India, from loyalty program software and customer loyalty platforms to referral and rewards providers. Find loyalty program startups in India and the best loyalty management software vendors that are hiring.

9 ways to explore loyalty software in India

Loyalty management software & platformsCustomer engagement & marketing technology companiesReferral & advocacy marketing platformsRetail & in-store loyalty solutionsCoupons, cashback & rewards appsEmployee rewards & recognition platforms

Loyalty management software & platforms

Software for running points-based and standalone loyalty programs.

  1. Reward360

    Provider of customer engagement and loyalty program management platform and services

    Loyalty software
    See in list
  2. Xoxoday

    Provider of rewards, recognition, loyalty, incentives, and payout program solutions

    Hrtech
    See in list
  3. Magicpin

    Provider of a platform providing deals, discounts, and rewards across multiple categories

    Coupons and deals
    See in list
  4. Accentiv

    Provider of loyalty programs

    Loyalty software
    See in list
  5. Capillary Technologies

    AI powered loyalty management software for enterprises

    Loyalty software
    See in list

Customer engagement & marketing technology companies

Platforms for campaigns, CRM, retention and customer experience.

  1. Capillary Technologies

    AI powered loyalty management software for enterprises

    Loyalty software
    See in list
  2. Pelatro

    Provider of customer engagement and campaign management solutions for telecommunications

    Loyalty software
    See in list
  3. EasyRewardz

    Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions

    Loyalty software
    See in list
  4. Xeno

    AI based customer engagement platform for businesses

    In store retail tech
    See in list
  5. Reelo

    Provider of customer engagement and marketing tools for restaurant businesses

    Loyalty software
    See in list

Referral & advocacy marketing platforms

Tools for referral programs, affiliate marketing and influencer campaigns.

  1. Novus Loyalty.

    Enterprise and saas based loyalty solutions

    Loyalty software
    See in list
  2. Xeno

    AI based customer engagement platform for businesses

    In store retail tech
    See in list
  3. SocioAdvocacy

    Employee Advocacy platform

    Loyalty software
    See in list
  4. App Virality

    Provider of referral and advocacy marketing platform

    Marketingtech
    See in list
  5. Checko

    Provider of copy-proof, tamper-proof anti-counterfeiting labels

    Marketingtech
    See in list

Retail & in-store loyalty solutions

Loyalty and customer insights tools for stores and retail chains.

  1. Hubble Money

    Provider of a no-code platform for launching rewards and gift card stores

    Coupons and deals
    See in list
  2. Budgetree

    Provider of platforms for rewards, payouts, loyalty, and bill payments

    Coupons and deals
    See in list
  3. Xeno

    AI based customer engagement platform for businesses

    In store retail tech
    See in list
  4. Checko

    Provider of copy-proof, tamper-proof anti-counterfeiting labels

    Marketingtech
    See in list
  5. Froogal

    Platform offering customer insights management solutions for in store retailers

    Customer success management
    See in list

Coupons, cashback & rewards apps

Consumer apps offering deals, cashback, gift cards and rewards.

  1. Magicpin

    Provider of a platform providing deals, discounts, and rewards across multiple categories

    Coupons and deals
    See in list
  2. Hubble Money

    Provider of a no-code platform for launching rewards and gift card stores

    Coupons and deals
    See in list
  3. Budgetree

    Provider of platforms for rewards, payouts, loyalty, and bill payments

    Coupons and deals
    See in list
  4. Extraa

    Reward based feedback platform

    Marketingtech
    See in list
  5. Kaching

    Online platform offering rewards and cashback for multi-category products

    Loyalty software
    Website

Employee rewards & recognition platforms

Platforms for employee recognition, incentives and benefits.

  1. Xoxoday

    Provider of rewards, recognition, loyalty, incentives, and payout program solutions

    Hrtech
    See in list
  2. Almonds Ai

    Provider of an AI powered channel engagement solutions

    Sales force automation
    See in list
  3. The Reward Store

    Digital platform offering rewards management solution for organizations

    Hrtech
    See in list
  4. Budgetree

    Provider of platforms for rewards, payouts, loyalty, and bill payments

    Coupons and deals
    See in list
  5. RewardPort

    Customer loyalty and employee engagement solutions

    Sales force automation
    See in list

Restaurant & card-linked loyalty companies

Loyalty programs for restaurants and card-linked offers for banks.

  1. Xoxoday

    Provider of rewards, recognition, loyalty, incentives, and payout program solutions

    Hrtech
    See in list
  2. Magicpin

    Provider of a platform providing deals, discounts, and rewards across multiple categories

    Coupons and deals
    See in list
  3. Vernost

    Provider of technology solutions for loyalty programs, travel, and payments

    Loyalty software
    See in list
  4. SunTec

    Provider of pricing, billing, revenue management, and customer experience orchestration solutions

    Finance & accounting tech
    See in list
  5. Reelo

    Provider of customer engagement and marketing tools for restaurant businesses

    Loyalty software
    See in list

Loyalty software startups in India

Recently founded loyalty software companies in India.

  1. Hubble Money

    Provider of a no-code platform for launching rewards and gift card stores

    Coupons and deals
    See in list
  2. The Reward Store

    Digital platform offering rewards management solution for organizations

    Hrtech
    See in list
  3. Enertia Worldwide

    Provider of loyalty and rewards platforms for businesses and their customers

    Loyalty software
    See in list
  4. Customer Capital

    Provider of bespoke education and support services for pupils with diverse needs

    Loyalty software
    See in list
  5. Nector

    SaaS based loyalty management software solutions for customer engagement

    E-commerce enablers
    See in list
48 companies in India

Listed loyalty software companies in India

Publicly listed loyalty and rewards technology companies.

  1. Capillary Technologies

    AI powered loyalty management software for enterprises

    Loyalty software
    See in list
  2. Novus Loyalty

    Provider of AI-driven platform for enterprise loyalty and customer engagement

    Loyalty software
    See in list
  3. Pelatro

    Provider of customer engagement and campaign management solutions for telecommunications

    Loyalty software
    See in list
3 companies in India
Mobile reach

Top 10 loyalty software apps from India

The most-installed Android apps published by loyalty software companies headquartered in India — 56.3M installs between them. 42 companies on this page publish at least one app; each company (legal entity) appears once, with its most-installed app.

1 of 10
1

magicpin:Food Delivery, Dining

by Magicpin

Installs24.6M
Rating3.95258K ratings
Installs, year on year+28%
Last updatedMar 2026
View on Google Play ↗
magicpin:Food Delivery, Dining screenshot 1magicpin:Food Delivery, Dining screenshot 2magicpin:Food Delivery, Dining screenshot 3magicpin:Food Delivery, Dining screenshot 4magicpin:Food Delivery, Dining screenshot 5magicpin:Food Delivery, Dining screenshot 6
2

mGamer – Earn Money, Gift Card

by mGamer

Installs21.7M
Rating3.7508K ratings
Last updatedOct 2025
View on Google Play ↗
mGamer – Earn Money, Gift Card screenshot 1mGamer – Earn Money, Gift Card screenshot 2mGamer – Earn Money, Gift Card screenshot 3mGamer – Earn Money, Gift Card screenshot 4mGamer – Earn Money, Gift Card screenshot 5
3

EarnKaro - Affiliate Marketing

by EarnKaro

Installs4.8M
Rating3.720K ratings
Last updatedApr 2026
View on Google Play ↗
EarnKaro - Affiliate Marketing screenshot 1EarnKaro - Affiliate Marketing screenshot 2EarnKaro - Affiliate Marketing screenshot 3EarnKaro - Affiliate Marketing screenshot 4EarnKaro - Affiliate Marketing screenshot 5EarnKaro - Affiliate Marketing screenshot 6
5

Hubble Gift Card Discounts

by Hubble Money

Installs1.3M
Rating—
Last updatedSep 2025
View on Google Play ↗
Hubble Gift Card Discounts screenshot 1Hubble Gift Card Discounts screenshot 2Hubble Gift Card Discounts screenshot 3Hubble Gift Card Discounts screenshot 4Hubble Gift Card Discounts screenshot 5Hubble Gift Card Discounts screenshot 6
6

Max Get More

by Max Get More

Installs960K
Rating2.7621K ratings
Last updatedFeb 2023
View on Google Play ↗
Max Get More screenshot 1Max Get More screenshot 2Max Get More screenshot 3Max Get More screenshot 4
7

Verify App: UPI Cashbacks

by Verify

Installs472K
Rating—
Last updatedMay 2026
View on Google Play ↗
Verify App: UPI Cashbacks screenshot 1Verify App: UPI Cashbacks screenshot 2Verify App: UPI Cashbacks screenshot 3Verify App: UPI Cashbacks screenshot 4Verify App: UPI Cashbacks screenshot 5Verify App: UPI Cashbacks screenshot 6
8

Checko

by Checko

Installs365K
Rating—
Last updatedMar 2026
View on Google Play ↗
Checko screenshot 1Checko screenshot 2
The business behind the activity

Loyalty software financials in India

Revenue, profit and growth from the filed annual accounts of 50 loyalty software companies in India for FY24-25 — 61 of the 185 companies on this page file accounts with the Ministry of Corporate Affairs. The five largest earn 65% of the revenue, so medians describe the typical company better than totals.

combined revenue, FY24-25₹3,959.84 cr

50 companies filing accounts

combined net profit₹60.42 cr

1.5% aggregate margin

are profitable56%

28 of 50 companies

median revenue~₹7.4 cr

the typical company

median revenue growth+6%

into FY24-25

earned by the top five65%

revenue concentration

Six-year view

Combined revenue of filing companies

₹1,055.60 crFY19-2038 filers
₹1,172.38 crFY20-2142 filers
₹1,606.84 crFY21-2244 filers
₹1,320.04 crFY22-2346 filers
₹4,452.22 crFY23-2452 filers
₹3,959.84 crFY24-2550 filers

The number of companies filing changes each year; the three-year cohort below compares like with like.

Like-for-like

The same 41 companies over three years

+106%
FY22-23₹996.65 cr−₹106.80 cr net
FY23-24₹1,728.08 cr−₹32.52 cr net
FY24-25₹2,051.81 cr₹38.31 cr net

Companies with accounts for all three years, so growth is not an artefact of who filed.

Scale and profit

Bigger companies are far more often profitable

Under ₹1 cr1331% profitable
₹1–10 cr1547% profitable
₹10–100 cr1267% profitable
₹100–1,000 cr989% profitable
Over ₹1,000 cr1100% profitable

Companies by FY24-25 revenue. Bars show how many companies sit in each band.

Momentum

How fast revenue moved into FY24-25

Shrinking20
0–20%10
20–50%5
50–100%3
Doubled+10

48 companies with accounts for both years; median growth +6%.

Profitability

Profit is concentrated at the top

28profitable
22loss-making
1.5%aggregate margin
0.5%median margin

The aggregate margin is pulled up by a few large filers; the median shows the typical company.

Growth leaders · ₹10 cr+ revenue

Fastest growing, FY24-25

CompanyGrowthRevenue
Almonds AiTECH ALMOND SOLUTIONS PRIVATE LIMITED+966%₹276.22 cr
GenefiedGENEFIED BRAND PROTECTION SOLUTIONS PRIVATE LIMITED+158%₹15.02 cr
Enertia WorldwideENERTIA WORLDWIDE PRIVATE LIMITED+71%₹28.94 cr
Customer CapitalCUSTCAP SOLUTIONS PRIVATE LIMITED+44%₹14.98 cr
Novus LoyaltyNOVUS LOYALTY LIMITED+43%₹104.63 cr
Empower RewardsPRAMARA PROMOTIONS LIMITED+37%₹77.72 cr
Profit leaders · ₹10 cr+ revenue

Highest net margins, FY24-25

CompanyMarginRevenue
WovVTECHNOCOMPASS CONSULTING PRIVATE LIMITED14.8%₹14.04 cr
PelatroPELATRO LIMITED8.0%₹63.53 cr
Empower RewardsPRAMARA PROMOTIONS LIMITED7.0%₹77.72 cr
VernostVERNOST TECH VENTURES PRIVATE LIMITED6.4%₹341.49 cr
Almonds AiTECH ALMOND SOLUTIONS PRIVATE LIMITED5.0%₹276.22 cr
GenefiedGENEFIED BRAND PROTECTION SOLUTIONS PRIVATE LIMITED4.3%₹15.02 cr
Inside the industry

Sub-sectors compared, FY24-25

Sub-sectorCompaniesRevenueMedian revenueProfitableMargin
Loyalty software28₹2,212.95 cr~₹9.3 cr54%2.0%
Marketingtech5₹17.65 cr~₹2.0 cr40%-13.3%
Leaders

Largest loyalty software companies by revenue, FY24-25

Company · legal entityRevenueNet resultMarginGrowth
Reward360REWARD360 GLOBAL SERVICES PRIVATE LIMITED₹1,061.12 cr₹20.23 cr1.9%+14%
XoxodayNREACH ONLINE SERVICES PRIVATE LIMITED₹604.60 cr₹6.65 cr1.1%+1%
VernostVERNOST TECH VENTURES PRIVATE LIMITED₹341.49 cr₹21.69 cr6.4%-44%
Hubble MoneyGULLAK TECHNOLOGIES PRIVATE LIMITED₹302.72 cr−₹4.70 cr-1.6%>10×
Almonds AiTECH ALMOND SOLUTIONS PRIVATE LIMITED₹276.22 cr₹13.84 cr5.0%>10×
SunTecSuntec Business Solutions Private Limited₹231.27 cr₹1.78 cr0.8%+6%
The Reward StoreVANANAM REWARDS PRIVATE LIMITED₹206.13 cr₹1.78 cr0.9%-29%
Capillary TechnologiesCAPILLARY TECHNOLOGIES INDIA LIMITED₹186.33 cr₹3.51 cr1.9%+23%
ThriweTHRIWE CONSULTING PRIVATE LIMITED₹156.46 cr₹79.47 lakh0.5%-7%
Novus LoyaltyNOVUS LOYALTY LIMITED₹104.63 cr₹3.74 cr3.6%+43%
Some figures are available to Radar members.Log in to Radar to see every figure

Standalone annual accounts filed with the Ministry of Corporate Affairs. Brands that share one legal entity are shown together and counted once.

Industry landscape report

Accounting and Tax Software Industry Landscape of India

The financials above are one chapter. The full loyalty software landscape of India maps the whole industry — every segment, the capital behind it, the talent market and where the next opportunities are.

  • Market map of every sub-sector
  • Funding & company formation by year
  • Revenue, profit & financial strength
  • Digital footprint: traffic, apps, releases
  • Hiring, skills & pay
  • Founders & leaders
  • News & sentiment
  • Where demand runs ahead of supply
Read the loyalty software landscape of India
For investors and data teams

Put this intelligence into your own tools

The figures on this page come from Fliar’s company, funding and MCA filings data. Use it through the Investor Intelligence API and MCA financials feeds, or explore every company, filing and investor in Radar.

Capital & corporate activity

Loyalty software funding and M&A across India

108 recorded equity rounds have gone to 336 loyalty software companies in India — how much, at which stage, into which sub-sectors, from whom, and how India compares. Debt, IPO and grant rounds are excluded.

equity rounds, last 12 months4

US$1.86m

equity rounds, last 24 months8

US$74.88m

raised over five yearsUS$255.90m

36 rounds in India

M&A deals, India7

last 24 months

Capital by year

Equity funding into loyalty software in India

amount rounds
$49m20189
$5.3m20195
$16m20208
$80m202112
$47m20229
$50m20236
$4.5m20242
$73m20255
$1.9m20262

Bars show US$ raised; the number under each year is equity rounds. 2026 is year to date. The peak year was 2021, with US$80.00m across 12 rounds.

The funding ladder · five years

Rounds and typical cheque by stage

AngelUS$1.93m6 rounds · median US$194k
SeedUS$11.77m11 rounds · median US$1.60m
Series AUS$55.10m9 rounds · median US$3.20m
Series BUS$78.29m4 rounds · median US$3.74m
Series D+US$108.81m5 rounds · median US$3.00m
Where the money went · five years

Most-funded sub-sectors

HrtechUS$100.00m3 rounds · 1 companies
Loyalty softwareUS$74.29m16 rounds · 11 companies
Coupons and dealsUS$68.17m8 rounds · 2 companies
MarketingtechUS$9.50m4 rounds · 2 companies
Sales force automationUS$1.84m1 rounds · 1 companies
In store retail techUS$1.60m1 rounds · 1 companies
E-commerce enablersUS$482k2 rounds · 1 companies
Corporate activity · last 24 months

M&A in India

7Acquisition

Most active acquirers

  1. Capillary technologies3
  2. Harbor health1
  3. Karan Chechani1
  4. Mr. Karan Chechani1
  5. Acrophyte Asset Management1

Most acquired or merged

  1. Hashtag loyalty2
  2. Sessionm1
  3. Session1
  4. Rippl1
  5. Suntec1

Each deal appears in the events strip at the top of the page.

Loyalty software funding in India

27 loyalty software companies in India have recorded equity funding, US$429.93m in total. Totals and round dates describe the historical record; they are not current valuations.

Founders and momentum in India

Meet the people behind loyalty software companies in India. 121 of 185 companies list founders or leaders; where a public LinkedIn profile matches exactly, the expanded profile shows the photo, headline, location and education.

Explore India loyalty software companies by sub-sector

The most common specialisations among loyalty software companies in India. Open a company to see what it sells, who runs it and how far it has come.

Keep exploring loyalty software in India and nearby markets.

Coming soon