Company lists
The India edition · 2026

MarketingTechcompanies in India

Sales & CRM, chatbots & messaging, influencer & PR, e-commerce marketing, content & SEO and more: the companies building marketingtech in India, with their founders, funding, team size and business models.

3,555 company profiles651 with reported revenue212 with recorded fundingSeptember 2026 edition
India · Photo: Wikimedia Commons (CC BY-SA 4.0)

Recent marketingtech business events in India

Funding, M&A, contract wins and launches involving 5,084 marketingtech companies in India, last 24 months: 27 launches · 26 M&A deals · 24 funding rounds · 3 Contracts. Newest first; companies and investors link to their Fliar profiles. Latest event in our news feed: Apr 2026.

ContractService

Novus loyalty · client: Central bank of india

Novus Loyalty has executed a Service Level Agreement (SLA) with Central Bank of India for providing Loyalty Rewards Program for various Digital Channels including Debit Card, UPI,…

Financial Services
FundingGrowth

Wingify

Wingify Receives $150 Million Growth Investment Wingify, known for its conversion optimisation platform VWO, secured $150 million in fresh capital from Everstone Capital and other investors.

SaaS
ContractService

Vertoz · client: Noida Metro Rail Corporation Limited

Vertoz Limited has secured the exclusive inside advertising tender for the Aqua Line of Noida Metro Rail Corporation Limited.

Advertising
M&AAcquisition · Announced

Think9 acquires Whoppl

has acquired Whoppl, one of India’s fastest-growing creator and digital-first marketing companies.

M&AAcquisition · Completed

Nitro commerce acquires Zodiac Labs AI

Months after a fresh capital infusion of $5 Mn, enterprise tech startup Nitro Commerce has acquired Gurugram-based AI copilot company Zodiac Labs AI for an undisclosed amount.

AI
M&AAcquisition · Announced

Wondrlab acquires Madison world

Wondrlab has been in advanced discussions to acquire Sam Balsara’s Madison in a transaction widely pegged at around ₹1,000 crore.

Advertising
M&AAcquisition · Announced

Capillary technologies acquires Sessionm

Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions, today announced it has entered into a definitive agreement to acquire SessionM, the…

Customer engagement and loyalty company
M&AAcquisition · Announced

Capillary technologies acquires Session

Capillary Technologies India has announced the acquisition of Mastercard-owned Session M in an all-cash $20 million deal, marking a significant overseas expansion for the…

SaaS
LaunchGroth

Tonic worldwide

Tonic Worldwide has announced the launch of Groth, a full‑funnel marketing intelligence platform engineered to solve the single biggest problem in modern marketing: too many dashboards…

Full-funnel marketing intelligence platform
Funding

Wishlink

Wishlink has raised about $10.1 million so far from investors including Elevation Capital, Trifecta Capital, Wellfound, and more than 70 angel backers.

Investors Elevation capital, Trifecta capital, Wellfound, More than 70 angel backers
LaunchFreddy

Freshworks

Freshworks’ AI platform, Freddy, has gained significant traction since launch, with more than 6,000 customers paying for AI-powered solutions.

AI platform
LaunchZoho ERP

Zoho

Kumbakonam, January 23 Zoho, a global technology company headquartered in Chennai, today launched Zoho ERP, a comprehensive enterprise resource planning solution for Indian businesses,…

Enterprise Resource Planning (ERP) Solution
M&AMerger · Announced

Vwo acquires Ab tasty

Software-as-a-Service firm Wingify-owned VWO and France-based AB Tasty have entered into an agreement to merge, as consolidation in the SaaS space gathers pace in India and globally.

Software-as-a-Service
LaunchCPaaS 2.0

Dove soft

Dove Soft Limited, a growing cloud-communications and CPaaS provider, has announced the launch of CPaaS 2.0, an AI-powered communication platform designed to help enterprises simplify,…

CPaaS
LaunchUltraLED Displays

Titan Intech

Titan Intech launches UltraLED Displays for professional and public sector applications.

Premium LED display segment
M&AAcquisition · Pending

Karan Chechani acquires Hashtag loyalty

Jubilant FoodWorks Ltd, the company behind Domino’s Pizza and Dunkin’ Donuts in India, has agreed to sell its entire 31.66% stake in Hashtag Loyalty Private Ltd.

M&AAcquisition · Completed

Mr. Karan Chechani acquires Hashtag loyalty

Jubilant FoodWorks has executed a share purchase agreement to sell its entire 31.66% stake in Hashtag Loyalty Private Limited, an associate company, as part of its ongoing exit from the…

M&AAcquisition · Completed

Zoho acquires Asimov robotics

Zoho has acquired Asimov Robotics, a 13-year-old robotics startup, as part of its broader effort to deepen its research and development capabilities in robotics and other advanced…

Robotics
M&AAcquisition · Announced

Freshworks acquires Firehydrant

Freshworks has signed a definitive agreement to acquire FireHydrant, an AI-powered incident management platform, with the deal expected to close in its first fiscal quarter of 2026.

IT Operations
M&AAcquisition · Announced

Wingify acquires Blitzllama

Wingify, the parent company of the globally recognized experimentation and experience optimization platform VWO, backed by Everstone Capital, today announced the acquisition of…

AI-powered user insights platform
M&AAcquisition · Announced

Vertoz acquires Webimax

Vertoz, a global MadTech and CloudTech company, through its US subsidiary, Vertoz Inc has signed a definitive agreement to acquire Webimax LLC, an AI-driven marketing automation company…

AI-driven marketing automation
M&AAcquisition · Announced

Cheil SWA acquires Social beat

Cheil SWA — the regional arm of the Korean marketing giant Cheil Worldwide — has acquired Social Beat, a Chennai-headquartered full-service digital marketing agency

Digital marketing
M&AAcquisition · Completed

Bajaj financial securities acquires Lemnisk

Bajaj Financial Securities has acquired stakes in Bengaluru-based customer data platform Lemnisk through a secondary transaction, giving partial exits to early backers including growX…

Customer Data Platform
FundingSeries A

Upscale Ai

California-based Upscale AI has raised $200 million in a Series A round, taking the startup’s total funding to more than $300 million since its launch last year, as investors see…

Investors Tiger global, Premji invest, Xora innovation, Maverick Silicon
AI Networking
LaunchVariable Pricing Model

Netcore cloud

Netcore Cloud has launched a Variable Pricing Model for its Agentic Marketing Platform, becoming the first in the world to link marketing technology costs directly to real business results.

Agentic Marketing Platform
LaunchAgentic Marketing Stack

Netcore cloud

Netcore Cloud has announced the launch of the Agentic Marketing Stack, a first-of-its-kind platform that brings autonomous AI agents into the heart of marketing.

Martech, AI-powered marketing platform
FundingSeed

Consuma

Consuma, an emerging deep-tech startup, has raised $1.3 million (₹11 crore) in a seed funding round led by Equirus InnovateX Fund, with participation from prominent angel investors…

Investors Equirus InnovateX Fund, Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia
AI and analytics

MarketingTech companies in India, by revenue

Browse marketingtech companies in India by reported revenue, one-year revenue growth, revenue model, age and stage. The 50 companies below are the largest by their most recent reported revenue among 651 marketingtech companies in India that have filed a figure in the last four years. Every figure keeps its own reporting period, so compare periods before comparing amounts.

Showing 25 of 50

Provider of cloud-based business software suite for diverse operational requirements

Enterprise collaboration
₹13,543.95 crFY 2024-25
+21%2024–2025
16,712+27753% vs previous recordrecorded
30 yr1996
—No postings tracked

Provider of IT service management and customer support solutions

Customer service software
US$838.81mDec 2025
+16%2024–2025
7,586-9% 12 mo to Dec 2023LinkedIn · Jul 2026
16 yr2010
82postings · last posted Sep 2026

A technology-driven business services provider in healthcare

Life sciences tech
₹1,580.64 crFY 2024-25
+39%2024–2025
468LinkedIn · Jul 2026
10 yr2016
0none in 3 months

Provider of an AI-powered platform for customer engagement and marketing

Customer success management
₹885.84 crFY 2024-25
+11%2024–2025
1,279-48% vs previous recordLinkedIn · Jul 2026
28 yr1998
27postings · last posted Sep 2026

AI powered loyalty management software for enterprises

Loyalty software
₹611.87 crFY 2024-25
+14%2024–2025
1,308+10% 12 mo to Sep 2024LinkedIn · Jul 2026
18 yr2008
8postings · last posted Aug 2026

Provider of marketing and digital transformation solutions for businesses

Marketingtech
₹460.67 crFY 2024-25
+141%2024–2025
143+4% 12 mo to Jul 2024LinkedIn · Jul 2026
6 yr2020
0none in 3 months

Marketing automation solution

Marketingtech
₹410.56 crFY 2024-25
+156%2024–2025
47+34% 12 mo to Sep 2024recorded Sep 2024
12 yr2014
1postings · last posted Jul 2026

Provider of MadTech and CloudTech platforms for digital advertising solutions

Marketingtech
₹262.18 crFY 2024-25
+67%2024–2025
309+46% 12 mo to Feb 2024LinkedIn · Jul 2026
14 yr2012
20postings · last posted Sep 2026

Provider of automotive e-retailing & marketing solutions

Marketingtech
₹259.87 crFY 2024-25
+37%2024–2025
398+10% 12 mo to Jul 2024recorded Jul 2024
24 yr2002
6postings · last posted Aug 2026

AI powered cpaas and marketing platform

Customer success management
₹209.97 crFY 2024-25
-17%2024–2025
326-41% 12 mo to Aug 2024LinkedIn · Jul 2026
26 yr2000
0none in 3 months

Provider of message and email marketing solution

Marketingtech
₹194.88 crFY 2022-23
+12%2022–2023
407+0% 12 mo to Jun 2024LinkedIn · Jul 2026
18 yr2008
0none in 3 months

Social media marketing analytics platform

Marketingtech
₹171.54 crFY 2024-25
+5%2024–2025
5-18% 12 mo to Sep 2024LinkedIn · Jul 2026
11 yr2015
0none in 3 months

Provider of a platform for customer engagement and retention solutions

Marketingtech
₹160.04 crFY 2024-25
+6%2024–2025
369-3% 12 mo to Sep 2024LinkedIn · Jul 2026
15 yr2011
6postings · last posted Aug 2026

Platform providing solutions for omnichannel marketing

Marketingtech
₹117.40 crFY 2024-25
-3%2024–2025
20+14% 12 mo to Sep 2024LinkedIn · Jul 2026
14 yr2012
0none in 3 months

Ad tech platform that optimizes customer acquisition and retention

Adtech
₹112.42 crFY 2024-25
Not reported
237-61% 12 mo to Sep 2024LinkedIn · Jul 2026
16 yr2010
0none in 3 months · last posted Apr 2026

Platform offering local marketing solutions

Marketingtech
₹97.13 crFY 2024-25
+10%2024–2025
—Not available
12 yr2014
0none in 3 months

Provides a customer data platform

Marketingtech
₹94.54 crFY 2024-25
+16%2024–2025
255-5% 12 mo to Sep 2024recorded Sep 2024
8 yr2018
0none in 3 months

Provider of customer engagement and campaign management solutions for telecommunications

Loyalty software
₹89.33 crFY 2024-25
+61%2024–2025
338+1% 12 mo to Oct 2023LinkedIn · Jul 2026
13 yr2013
0none in 3 months

Web-based email marketing platform

Marketingtech
₹87.46 crFY 2024-25
+98%2024–2025
300+4% 12 mo to Aug 2024LinkedIn · Jul 2026
21 yr2005
0none in 3 months

Guest feedback management software

Marketingtech
₹87.15 crFY 2024-25
+30%2024–2025
345+13% 12 mo to Sep 2024recorded Sep 2024
22 yr2004
0none in 3 months

AI powered communication platform as a service solution

Marketing services
₹85.23 crFY 2024-25
+2%2024–2025
43-30% 12 mo to Sep 2024LinkedIn · Jul 2026
15 yr2011
0none in 3 months

Provider of WhatsApp marketing and engagement platform

Marketingtech
₹79.63 crFY 2024-25
+119%2024–2025
162+49% 12 mo to Jun 2024LinkedIn · Jul 2026
6 yr2020
9postings · last posted Aug 2026

Online platform and API offering for sending SMS

Marketingtech
₹74.50 crFY 2022-23
Not reported
193+38% 12 mo to Feb 2024LinkedIn · Jul 2026
21 yr2005
2postings · last posted Sep 2026

Provider of marketing software solutions for e-commerce businesses

Marketing services
₹76.87 crFY 2024-25
+19%2024–2025
102+35% 12 mo to Sep 2024LinkedIn · Jul 2026
15 yr2011
7postings · last posted Aug 2026

AI based platform for marketing suite solutions

Marketingtech
₹75.94 crFY 2024-25
-14%2024–2025
71+36% 12 mo to Aug 2024recorded Aug 2024
30 yr1996
0none in 3 months
50 of 3,555 companies shown here · the full list is on Radar
Fliar Radar

Explore all 3,555 marketingtech companies in India on Radar

This page shows the top 50. Radar has the complete, filterable list with contacts and live company signals.

Open marketingtech in India on Radar
  • Every company, not just 50All 3,555 marketingtech companies in India, filterable by stage, funding, team size, revenue model and age.
  • Founders and decision-makersLeadership teams with roles and verified LinkedIn profiles, ready for outreach.
  • Live signalsFunding rounds, hiring, launches and M&A as they happen, with alerts on the companies you follow.
  • Save and exportBuild lists, compare companies side by side and export them from your Radar account.

Explore marketingtech companies in India by what you are looking for

Find top marketing tech companies in India, including CRM and sales automation software, chatbot and WhatsApp marketing platforms, and influencer marketing tools. Browse marketing tech startups in India and companies hiring now.

9 ways to explore marketingtech in India

Sales automation, CRM & lead generation softwareChatbot, WhatsApp & messaging marketing platformsInfluencer marketing, PR & social media toolsE-commerce marketing & conversion optimization toolsContent marketing, SEO & advertising technologyMarketing analytics, data & customer insights companies

Sales automation, CRM & lead generation software

CRM, lead management and sales force automation software companies.

  1. Zoho

    Provider of cloud-based business software suite for diverse operational requirements

    Enterprise collaboration
    See in list
  2. Freshworks

    Provider of IT service management and customer support solutions

    Customer service software
    See in list
  3. AiSensy

    Provider of WhatsApp marketing and engagement platform

    Marketingtech
    See in list
  4. EasyRewardz

    Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions

    Loyalty software
    See in list
  5. XoomSales

    Provides a customer relationship management software

    Sales force automation
    See in list

Chatbot, WhatsApp & messaging marketing platforms

Conversational AI, WhatsApp, SMS and email marketing platforms.

  1. AiSensy

    Provider of WhatsApp marketing and engagement platform

    Marketingtech
    See in list
  2. Dove Soft

    Online platform and API offering for sending SMS

    Marketingtech
    See in list
  3. Shivtel Communications

    Provider of message marketing platform

    Marketingtech
    See in list
  4. DoubleTick

    A cloud-based WhatsApp API and CRM solution

    Marketingtech
    Website
  5. Alendei

    AI based customer engagement platform

    Chatbots
    Website

Influencer marketing, PR & social media tools

Influencer marketplaces, PR distribution and social media management platforms.

  1. Eleve

    Influencer Marketing Platform

    Pr tech
    See in list
  2. MHS

    Platform offering influencer marketplace to discover influencers

    Marketingtech
    See in list
  3. Viral Pitch

    Provides an online influencer marketplace

    Pr tech
    Website
  4. Influencer

    Influencer Marketing platform

    Marketingtech
    Website
  5. Mad Influence

    Influencer marketing platform

    Marketingtech
    Website

E-commerce marketing & conversion optimization tools

Tools that help online stores increase conversions, run campaigns and personalise websites.

  1. Adyogi

    Marketing automation solution

    Marketingtech
    See in list
  2. Parity Cube

    Provider of marketing software solutions for e-commerce businesses

    Marketing services
    See in list
  3. Tatvic

    Provider of web analytics & eCommerce optimization tools

    E-commerce enablers
    See in list
  4. OnlineSales

    Cloud-based retail media development platform

    Adtech
    See in list
  5. Wishlink

    Platform for connecting creators with brands for content monetization

    Social commerce
    See in list

Content marketing, SEO & advertising technology

Content creation, SEO, ad network and AI advertising tools.

  1. Vertoz

    Provider of MadTech and CloudTech platforms for digital advertising solutions

    Marketingtech
    See in list
  2. iCubesWire

    Ad tech platform that optimizes customer acquisition and retention

    Adtech
    See in list
  3. Wishlink

    Platform for connecting creators with brands for content monetization

    Social commerce
    See in list
  4. Renown

    Provider of fan engagement platform

    Marketingtech
    Website
  5. TrueFan AI

    Provider of AI video platform for enterprise marketing and content creation

    Video creation tools
    Website

Marketing analytics, data & customer insights companies

Marketing intelligence, customer data platforms, research and analytics providers.

  1. Connected Marketing Platform

    Provides a customer data platform

    Marketingtech
    See in list
  2. EasyRewardz

    Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions

    Loyalty software
    See in list
  3. Tatvic

    Provider of web analytics & eCommerce optimization tools

    E-commerce enablers
    See in list
  4. Posidex

    SaaS products for entity resolution and analytics.

    Vertical business intelligence
    See in list
  5. Entropik

    AI powered consumer behavior analysis platform

    Marketingtech
    See in list

Marketingtech startups in India

Recently founded marketing tech companies in India.

  1. Wishlink

    Platform for connecting creators with brands for content monetization

    Social commerce
    See in list
  2. DoubleTick

    A cloud-based WhatsApp API and CRM solution

    Marketingtech
    Website
  3. Alendei

    AI based customer engagement platform

    Chatbots
    Website
  4. Klug Klug

    Influencer marketing software for brands

    Influencer e-commerce
    Website
  5. WebMaxy

    Marketing software for enterprises

    Marketingtech
    Website
1074 companies in India

Marketingtech companies hiring in India

Marketing tech companies with open roles right now.

  1. Freshworks

    Provider of IT service management and customer support solutions

    Customer service software
    See in list
  2. Netcore Cloud

    Provider of an AI-powered platform for customer engagement and marketing

    Customer success management
    See in list
  3. Capillary Technologies

    AI powered loyalty management software for enterprises

    Loyalty software
    See in list
  4. Adyogi

    Marketing automation solution

    Marketingtech
    See in list
  5. Vertoz

    Provider of MadTech and CloudTech platforms for digital advertising solutions

    Marketingtech
    See in list
45 companies in India

Listed marketingtech companies in India

Publicly listed marketing tech companies in India.

  1. Freshworks

    Provider of IT service management and customer support solutions

    Customer service software
    See in list
  2. Capillary Technologies

    AI powered loyalty management software for enterprises

    Loyalty software
    See in list
  3. Vertoz

    Provider of MadTech and CloudTech platforms for digital advertising solutions

    Marketingtech
    See in list
  4. Izmo

    Provider of automotive e-retailing & marketing solutions

    Marketingtech
    See in list
  5. Pelatro

    Provider of customer engagement and campaign management solutions for telecommunications

    Loyalty software
    See in list
9 companies in India
Mobile reach

Top 10 marketingtech apps from India

The most-installed Android apps published by marketingtech companies headquartered in India — 68.1M installs between them. 318 companies on this page publish at least one app; each company (legal entity) appears once, with its most-installed app.

1 of 10
1

SurveyHeart: Form, Poll & Quiz

by SurveyHeart

Installs12.6M
Rating4.0335K ratings
Installs, year on year+16%
Last updatedJun 2026
View on Google Play ↗
SurveyHeart: Form, Poll & Quiz screenshot 1SurveyHeart: Form, Poll & Quiz screenshot 2SurveyHeart: Form, Poll & Quiz screenshot 3SurveyHeart: Form, Poll & Quiz screenshot 4SurveyHeart: Form, Poll & Quiz screenshot 5SurveyHeart: Form, Poll & Quiz screenshot 6
2

Brands.live - Poster Maker

by Brands.live

Installs9.8M
Rating4.1775K ratings
Installs, year on year+50%
Last updatedJun 2026
View on Google Play ↗
Brands.live - Poster Maker screenshot 1Brands.live - Poster Maker screenshot 2Brands.live - Poster Maker screenshot 3Brands.live - Poster Maker screenshot 4Brands.live - Poster Maker screenshot 5Brands.live - Poster Maker screenshot 6
3

Poster Maker, Flyer Maker

by Poster Maker

Installs8.6M
Rating4.74165K ratings
Last updatedMay 2026
View on Google Play ↗
Poster Maker, Flyer Maker screenshot 1Poster Maker, Flyer Maker screenshot 2Poster Maker, Flyer Maker screenshot 3Poster Maker, Flyer Maker screenshot 4Poster Maker, Flyer Maker screenshot 5Poster Maker, Flyer Maker screenshot 6
4

TrueFan - Get Video Messages

by TrueFan AI

Installs7.8M
Rating3.9543K ratings
Last updatedMay 2026
View on Google Play ↗
TrueFan - Get Video Messages screenshot 1TrueFan - Get Video Messages screenshot 2TrueFan - Get Video Messages screenshot 3TrueFan - Get Video Messages screenshot 4TrueFan - Get Video Messages screenshot 5TrueFan - Get Video Messages screenshot 6
5

Wishlink Shopping App

by Wishlink

Installs6.1M
Rating3.56K ratings
Installs, year on year+160%
Last updatedMay 2026
View on Google Play ↗
Wishlink Shopping App screenshot 1Wishlink Shopping App screenshot 2Wishlink Shopping App screenshot 3Wishlink Shopping App screenshot 4Wishlink Shopping App screenshot 5
7

Charge Meter

by Heartinz

Installs4.9M
Rating4.5583K ratings
Last updatedMay 2026
View on Google Play ↗
Charge Meter screenshot 1Charge Meter screenshot 2Charge Meter screenshot 3Charge Meter screenshot 4Charge Meter screenshot 5Charge Meter screenshot 6
8

EarnKaro - Affiliate Marketing

by EarnKaro

Installs4.8M
Rating3.720K ratings
Last updatedApr 2026
View on Google Play ↗
EarnKaro - Affiliate Marketing screenshot 1EarnKaro - Affiliate Marketing screenshot 2EarnKaro - Affiliate Marketing screenshot 3EarnKaro - Affiliate Marketing screenshot 4EarnKaro - Affiliate Marketing screenshot 5EarnKaro - Affiliate Marketing screenshot 6
9

AdBanao Festival Poster Maker

by Adbanao

Installs4.6M
Rating4.3637K ratings
Installs, year on year+24%
Last updatedApr 2026
View on Google Play ↗
AdBanao Festival Poster Maker screenshot 1AdBanao Festival Poster Maker screenshot 2AdBanao Festival Poster Maker screenshot 3AdBanao Festival Poster Maker screenshot 4AdBanao Festival Poster Maker screenshot 5AdBanao Festival Poster Maker screenshot 6
10

Logo Maker, AI Logo Generator

by LogoWiz

Installs4.2M
Rating4.7875K ratings
Installs, year on year+29%
Last updatedMay 2026
View on Google Play ↗
Logo Maker, AI Logo Generator screenshot 1Logo Maker, AI Logo Generator screenshot 2Logo Maker, AI Logo Generator screenshot 3Logo Maker, AI Logo Generator screenshot 4Logo Maker, AI Logo Generator screenshot 5Logo Maker, AI Logo Generator screenshot 6
The business behind the activity

MarketingTech financials in India

Revenue, profit and growth from the filed annual accounts of 567 marketingtech companies in India for FY24-25 — 732 of the 3,555 companies on this page file accounts with the Ministry of Corporate Affairs. The five largest earn 73% of the revenue, so medians describe the typical company better than totals.

combined revenue, FY24-25₹20,966.22 cr

567 companies filing accounts

combined net profit₹3,002.88 cr

14.3% aggregate margin

are profitable51%

290 of 567 companies

median revenue~₹1.5 cr

the typical company

median revenue growth+13%

into FY24-25

earned by the top five73%

revenue concentration

Six-year view

Combined revenue of filing companies

₹5,977.79 crFY19-20379 filers
₹8,450.93 crFY20-21415 filers
₹6,007.39 crFY21-22460 filers
₹14,476.20 crFY22-23508 filers
₹17,937.74 crFY23-24553 filers
₹20,966.22 crFY24-25567 filers

The number of companies filing changes each year; the three-year cohort below compares like with like.

Like-for-like

The same 435 companies over three years

+30%
FY22-23₹13,881.04 cr₹2,463.04 cr net
FY23-24₹15,581.14 cr₹2,875.28 cr net
FY24-25₹18,061.13 cr₹3,043.38 cr net

Companies with accounts for all three years, so growth is not an artefact of who filed.

Scale and profit

Bigger companies are far more often profitable

Under ₹1 cr23732% profitable
₹1–10 cr22060% profitable
₹10–100 cr9774% profitable
₹100–1,000 cr1070% profitable
Over ₹1,000 cr367% profitable

Companies by FY24-25 revenue. Bars show how many companies sit in each band.

Momentum

How fast revenue moved into FY24-25

Shrinking187
0–20%93
20–50%84
50–100%46
Doubled+97

507 companies with accounts for both years; median growth +13%.

Profitability

Profit is concentrated at the top

290profitable
277loss-making
14.3%aggregate margin
0.1%median margin

The aggregate margin is pulled up by a few large filers; the median shows the typical company.

Growth leaders · ₹10 cr+ revenue

Fastest growing, FY24-25

CompanyGrowthRevenue
BeFiScBEFISC PRIVATE LIMITED₹13.45 cr
InfluencerDIGINFLUENZ PRIVATE LIMITED+542%₹27.25 cr
Klug KlugKLUG TECH PRIVATE LIMITED+361%₹17.59 cr
FanztarMETATOKEN TECHNOLOGIES PRIVATE LIMITED+350%₹12.04 cr
WishlinkCREATORMON PRIVATE LIMITED
AdKrityADKRITY DIGITAL SOLUTIONS PRIVATE LIMITED+203%
Profit leaders · ₹10 cr+ revenue

Highest net margins, FY24-25

CompanyMarginRevenue
Decimal TechnologyDECIMAL TECHNOLOGIES PRIVATE LIMITED
Indian Boards, PrimedirectorsPraxis Consulting And Information Services Private Limited.₹18.84 cr
Cube27CUBE27 IT PRIVATE LIMITED45.8%
IzmoIZMO LIMITED30.9%₹79.05 cr
ZohoZoho Corporation Private Limited27.8%₹9,784.30 cr
eZee iFeedbackYANOLJA CLOUD SOLUTION PRIVATE LIMITED26.9%₹80.80 cr
Inside the industry

Sub-sectors compared, FY24-25

Sub-sectorCompaniesRevenueMedian revenueProfitableMargin
Marketingtech356₹4,259.48 cr~₹1.2 cr54%-0.6%
Customer service software11₹2,397.62 cr~₹1.4 cr55%9.9%
Customer success management14₹1,212.66 cr~₹7.3 cr50%5.1%
Loyalty software7₹339.32 cr~₹9.3 cr29%0.5%
Adtech10₹238.22 cr~₹9.0 cr80%7.1%
Marketing services10₹181.97 cr~₹70 lakh50%2.1%
Pr tech18₹151.55 cr~₹2.6 cr56%2.1%
Sales force automation22₹57.85 cr~₹1.4 cr45%-9.0%
Leaders

Largest marketingtech companies by revenue, FY24-25

Company · legal entityRevenueNet resultMarginGrowth
ZohoZoho Corporation Private Limited₹9,784.30 cr₹2,722.45 cr27.8%+17%
FreshworksFreshworks Technologies Private Limited₹2,361.90 cr₹247.01 cr10.5%+11%
GoapptivGOAPPTIV PRIVATE LIMITED₹1,580.63 cr−₹3.93 cr-0.2%+39%
Rakuten IndiaRAKUTEN INDIA ENTERPRISE PRIVATE LIMITED8.8%
Netcore CloudNetcore Private Limited₹809.69 cr₹50.75 cr6.3%+10%
AdyogiXPLANCK MARKETING PRIVATE LIMITED₹410.56 cr−₹7.46 cr-1.8%+156%
LeadSquaredMARKETXPANDER SERVICES PRIVATE LIMITED₹311.23 cr-28.3%
Helo.aiVIVACONNECT PRIVATE LIMITED₹209.97 cr₹15.35 cr7.3%-17%
Capillary TechnologiesCAPILLARY TECHNOLOGIES INDIA LIMITED₹186.33 cr₹3.51 cr1.9%+23%
Unbox SocialICEKUBE MEDIA PRIVATE LIMITED₹171.54 cr₹1.81 cr1.1%+5%
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Standalone annual accounts filed with the Ministry of Corporate Affairs. Brands that share one legal entity are shown together and counted once.

Industry landscape report

Accounting and Tax Software Industry Landscape of India

The financials above are one chapter. The full marketingtech landscape of India maps the whole industry — every segment, the capital behind it, the talent market and where the next opportunities are.

  • Market map of every sub-sector
  • Funding & company formation by year
  • Revenue, profit & financial strength
  • Digital footprint: traffic, apps, releases
  • Hiring, skills & pay
  • Founders & leaders
  • News & sentiment
  • Where demand runs ahead of supply
Read the marketingtech landscape of India
For investors and data teams

Put this intelligence into your own tools

The figures on this page come from Fliar’s company, funding and MCA filings data. Use it through the Investor Intelligence API and MCA financials feeds, or explore every company, filing and investor in Radar.

Capital & corporate activity

MarketingTech funding and M&A across India

738 recorded equity rounds have gone to 5,084 marketingtech companies in India — how much, at which stage, into which sub-sectors, from whom, and how India compares. Debt, IPO and grant rounds are excluded.

equity rounds, last 12 months13

US$174.03m

equity rounds, last 24 months48

US$230.14m

raised over five yearsUS$797.48m

289 rounds in India

M&A deals, India26

last 24 months

Capital by year

Equity funding into marketingtech in India

amount rounds
$149m201856
$190m201955
$81m202062
$94m202174
$309m202275
$105m202353
$68m202450
$52m202530
$170m20267

Bars show US$ raised; the number under each year is equity rounds. 2026 is year to date. The peak year was 2022, with US$308.72m across 75 rounds.

The funding ladder · five years

Rounds and typical cheque by stage

AngelUS$6.28m42 rounds · median US$61k
SeedUS$134.68m199 rounds · median US$400k
Series AUS$347.14m35 rounds · median US$5.05m
Series BUS$111.37m11 rounds · median US$4.00m
Series CUS$153.00m1 rounds · median US$153.00m
Series D+US$45.00m1 rounds · median US$45.00m
Where the money went · five years

Most-funded sub-sectors

MarketingtechUS$392.63m134 rounds · 83 companies
Software testing toolsUS$150.30m1 rounds · 1 companies
Loyalty softwareUS$64.38m9 rounds · 5 companies
Life sciences techUS$45.35m3 rounds · 1 companies
In store retail techUS$33.43m4 rounds · 4 companies
Social commerceUS$27.61m4 rounds · 1 companies
Social platformsUS$21.21m9 rounds · 4 companies
Corporate activity · last 24 months

M&A in India

25Acquisition
1Merger

Most active acquirers

  1. Wondrlab3
  2. Capillary technologies3
  3. Think91
  4. Nitro commerce1
  5. Vwo1

Most acquired or merged

  1. Hashtag loyalty2
  2. Intelligence node2
  3. Et medialabs2
  4. Whoppl1
  5. Zodiac Labs AI1

Each deal appears in the events strip at the top of the page.

MarketingTech funding in India

212 marketingtech companies in India have recorded equity funding, US$1.30bn in total. Totals and round dates describe the historical record; they are not current valuations.

Founders and momentum in India

Meet the people behind marketingtech companies in India. 1,595 of 3,555 companies list founders or leaders; where a public LinkedIn profile matches exactly, the expanded profile shows the photo, headline, location and education.

Explore India marketingtech companies by sub-sector

The most common specialisations among marketingtech companies in India. Open a company to see what it sells, who runs it and how far it has come.

Keep exploring marketingtech in India and nearby markets.

Coming soon