Best Loyalty Software Companies in United Kingdom
The 195 best Loyalty Software companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Yoyo Wallet.
Ranked by disclosed equity funding and recent momentum, the 195 Loyalty Software companies we track across the United Kingdom have pulled in $339 million in total disclosed funding, a pool that tells you a lot about where real conviction sits. Yoyo Wallet leads the field at $63 million raised, with Bink close behind at $28 million and Mention Me at $32 million. Those three alone account for a substantial share of the total. And then there's the one unicorn in the mix, which signals that at least one player has broken through to a scale the rest are still chasing.
So what's driving the heat right now? Predictive analytics is the theme I keep seeing resurface, alongside a push into more sophisticated data infrastructure across the stack. Reachdesk ($49 million) and Mention Me ($32 million) represent the funding end of that momentum, while active backers like Barclays and Techstars suggest institutional money is paying close attention to how loyalty platforms convert behavioral data into durable revenue. Don't mistake funding size for market dominance, though. At a median that the 195-company spread implies, most firms here are still scrappy, early-stage, and competing hard for the same enterprise contracts.
Ranked: Best Loyalty Software companies in United Kingdom
| # | Company | Disclosed funding | Last round | Employees | Founder | Tech stack | Web popularity | Patents & IP focus | Recent signals |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Yoyo Wallet Rewards-based coalition loyalty platform | $63M | 73 mo ago | 65 | Michael Rolph Co-Founder | — | — | — | — |
| 2 | Reachdesk Provider of direct mail marketing platform | $49M | 56 mo ago | 28 | — | WebflowSalesforceSalesloft+28 | Top 500k | — | — |
| 3 | Mention Me SaaS-based referral marketing solution for online businesses | $32M | 52 mo ago | 123 123 → 89 (-28%) | Andy Cockburn Co-Founder | HubSpot CMS HubApple iCloud MailGoogle Workspace+18 | Top 5M | 2 patents Customer referral prediction and name‑based referral management systems | 1 launch · 1 partnership |
| 4 | Bink Mobile based customer loyalty program management solutions for businesses | $28M | 38 mo ago | 82 | — | Node.jsGoogle CloudExpress+7 | Top 50M | — | — |
| 5 | Clink Payment card linked loyalty solutions | $21M | 61 mo ago | 11 | — | — | — | — | — |
| 6 | Aventus Provider of blockchain-as-a-service solutions for supply chain, loyalty, and brands | $19M | 105 mo ago | 17 17 → 18 (+6%) | — | WordPressMySQLPHP+30 | Top 50M | — | 1 launch |
| 7 | Buyapowa 🦄 Cloud based reward and referral marketing platform | $17M | 52 mo ago | 23 23 → 57 (+148%) | Gideon Lask Founder & CEO | WordPressMySQLPHP+34 | Top 5M | — | — |
| 8 | Loyaltylion Provider of loyalty solutions for e-commerce businesses | $13M | 63 mo ago | 47 47 → 61 (+30%) | — | WordPress Block EditorWordPressApple iCloud Mail+40 | Top 5M | — | 2 awards |
| 9 | Coniq Loyalty and customer engagement for businesses | $12M | 84 mo ago | 67 | David Seddon Co-Founder | WordPressMySQLPHP+38 | Top 5M | — | 1 award |
| 10 | Flux Provider of card payment linked loyalty schemes and marketing solutions | $11M | 76 mo ago | 32 | — | — | — | — | — |
| 11 | Kaddra Platform offering app design and marketing solutions for retailers | $10M | 48 mo ago | 37 | — | — | — | — | — |
| 12 | Antavo Loyalty and contest software for e-commerce and retail brands | $10M | 43 mo ago | 5 | Gábor Csarnai CTO | WordPressApple iCloud MailGoogle Workspace+25 | Top 5M | — | — |
| 13 | Glue Cloud-based loyalty management software provider | $8M | 66 mo ago | 16 | — | WordPressMySQLPHP+23 | Top 50M | — | — |
| 14 | Swipii Provider of mobile-based customer loyalty program | $7M | 62 mo ago | 10 | — | WebflowjsDelivrGoogle Hosted Libraries+8 | Top 10M | — | — |
| 15 | Qmee App-based online platform offering rewards | $4M | 130 mo ago | 21 | Nick Sutton Co-Founder and COO | Node.jsBootstrapReact+13 | Top 500k | — | — |
| 16 | Droplet HQ Mobile money applications | $4M | 124 mo ago | 21 | Andy Smart Co-Founder | — | — | — | — |
| 17 | SurveyMe Customer feedback based rewards program | $2M | 112 mo ago | 12 | — | — | — | 2 patents Online survey response collection platform with integrated reward redemption system | — |
| 18 | CheckoutSmart Mobile app rewarding customers against snap of their grocery bill | $2M | 139 mo ago | 22 22 → 18 (-18%) | Paul Lees Co-Founder & Managing Director | Cart FunctionalityApple iCloud MailGoogle Workspace+21 | Top 5M | — | — |
| 19 | Birdback Provider of card linked loyalty program | $2M | 148 mo ago | 4 | Asger Pedersen Co-Founder & CTO | — | — | — | — |
| 20 | Adored Loyalty experience platform | $2M | 131 mo ago | 10 | — | — | — | — | — |
| 21 | Cartful Mobile commerce, loyalty, and marketing platform for businesses | $2M | 60 mo ago | — | Mike Duffy Co-Founder | — | — | — | — |
| 22 | MePlease Provider of social loyalty platform | $2M | 191 mo ago | — | Steve Jarrett Founder & CEO | — | — | — | — |
| 23 | Embargo Platform offering loyalty software for bars and restaurants 42Talent top 28%Customers top 31%Growth top 35%News top 43% All 10 signals ▾Talenttop 28% Customerstop 31% Growthtop 35% Newstop 43% Techtop 44% Producttop 47% Moattop 48% Fundingbottom 46% Globalbottom 32% Marketbottom 25% Talent: Analyst team rating 5/5 · 2 named leaders on record Customers: Play-Store rating 4.23★ across 6,258 ratings (2 apps) · Review volume +23% in 6 mo rank vs industry peers · Fliar Intelligence Index 42/100 | $2M | 9 mo ago | 8 | Tsewang Wangkang Co-Founder | UbuntuYouTubeQuasar+20 | Top 10M | — | 1 partnership |
| 24 | Loyalzoo Standalone loyalty management platform for SMBs | $2M | 102 mo ago | 4 | — | Cart FunctionalityWordPressMySQL+33 | Top 5M | — | 1 launch |
| 25 | Eagle Eye Solutions Provider of an AI-powered platform for loyalty and personalized marketing | $2M | 108 mo ago | 141 | — | HubSpot CMS HubApple iCloud MailSalesforce+26 | Top 5M | 21 patents Electronic payment processing systems and transaction apparatus for digital commerce | 2 job openings · 3 partnerships |
| 26 | Swapi Provider of mobile loyalty wallet to businesses | $2M | 59 mo ago | 3 | — | — | — | — | — |
| 27 | Airtime Company that specializes in providing mobile connectivity rewards and airtime solutions to consumers | $1M | 96 mo ago | — | Adam Ward Co-Founder & CEO | PrismicApple iCloud MailGoogle Workspace+20 | Top 5M | — | 1 award |
| 28 | Loyalty Bay Software for converting more sales and signups | $1M | 130 mo ago | 4 | — | — | — | — | — |
| 29 | loyalBe Provider of a customer retention and reward platform | $1M | 62 mo ago | 4 | Cormac Quinn Founder & CEO | Webflow EcommerceWebflowCloudflare Turnstile+12 | Top 50M | — | 1 expansion |
| 30 | Propello Cloud Platform offering reward based loyalty solutions | $895K | 42 mo ago | 8 | — | WordPressPleskMySQL+36 | Top 5M | — | — |
| 31 | Drinks4-You Mobile loyalty cards for facebook 'likes' | $650K | 152 mo ago | — | David Murray-Hundley Co-Founder & CEO | — | — | — | — |
| 32 | White Label Loyalty White label loyalty management solutions | $596K | 46 mo ago | 10 | — | Node.jsReactNext.js+30 | Top 5M | — | 1 launch |
| 33 | TRIFFT Provider of cloud-native platform enabling real-time loyalty program execution | $550K | 11 mo ago | — | Matus Nickel Co-Founder & CTO | WebflowThree.jsReact+20 | Top 50M | — | — |
| 34 | Voilo Platform offering integrated reward solution for offline businesses | $486K | 46 mo ago | 9 | Ravi Ranjan Founder | — | — | — | — |
| 35 | LUX Rewards Online platform for food discovery and ordering | $428K | 78 mo ago | 5 | Tom Munday Chief Commercial Officer (CCO) & Co-Founder | — | — | — | 1 partnership |
| 36 | Loyalize Payment card linked loyalty solutions provider | $344K | 62 mo ago | 2 | — | — | — | — | — |
| 37 | Letyano Rewards platform incetivising customer feedback | $300K | 149 mo ago | 1 | Guy Winterflood Ceo & Founder | — | — | — | — |
| 38 | Viral Loops Viral and referral marketing platform | $284K | 122 mo ago | 11 | — | ShopifyTypeScriptNode.js+44 | Top 5M | — | — |
| 39 | Enjovia Gift card management system and gift card system software | $282K | 29 mo ago | 5 | Samuel Gibson Managing Director | WordPressMySQLPHP+20 | Top 10M | — | — |
| 40 | Toucan Wallet App based loyalty and rewards management solution | $280K | 69 mo ago | 2 | — | — | — | — | — |
| 41 | MyGravity Loyalty solution for local businesses and users | $221K | 120 mo ago | 1 | John Goldader Founder & CEO | — | — | — | — |
| 42 | Owned it Cloud based social referral platform for online stores | $157K | 163 mo ago | 2 | Sonu Bubna Co-Founder | — | — | — | — |
| 43 | Scrummy Club Digital punch card app for iOS and Android | $126K | 110 mo ago | 2 | James Vanderzee Co-Founder | — | — | — | — |
| 44 | i-movo Digital vouchers for brick and mortar based retailers | $107K | 112 mo ago | 7 | David Tymm Co-Founder & CEO | Squarespace CommerceSquarespaceStimulus+13 | Top 10M | 21 patents Electronic voucher issuance, redemption, and authentication integrated with payment card POS systems | — |
| 45 | Yoyo Provider of customer loyalty and rewards software for offline businesses | $4K | 112 mo ago | 35 | Eric Ho Co-Founder | WordPressMySQLPHP+26 | Top 10M | — | 1 launch |
Top 12 Loyalty Software companies in United Kingdom
#1
Series A · London, England · founded 2017 · 8 employees$2Mraised▾
Platform offering loyalty software for bars and restaurants. The platform allows users to collect rewards for check in or purchases from partner merchants. It allows the owners to list venue and loyalty schemes to relevant customers. It also offers in depth data analytics of the businesses to monitor performance.
- Aug 2025Series A$3.5M
- Jan 2024Seed$870K
- Sep 2021Seed$1.1M
#2
Seed · London, England · founded 2024$550Kraised▾
Provider of cloud-native platform enabling real-time loyalty program execution. The platform supports modern loyalty mechanics, integration hubs, and customer touch points. It offers pre-built integrations, REST APIs, and a webhook engine to simplify data exchange and content management. Expert support services range from design to project management.
- Jul 2025Seed$550K
#3
Deadpooled · Ascot, England · founded 2014 · 82 employees$27.5Mraised▾
Mobile-based customer loyalty program management solutions for businesses. It provides a customer-facing application that enables iOS and Android users to link their payment cards to loyalty schemes, store loyalty cards digitally, and earn and track points earned on their purchases, points are automatically earned when the linked payment card is utilized by the customer. It also enables partnered businesses to identify their top customers, communicate personalized offers, engage customers, and have a quicker checkout process. Some of its notable clients include Virgin Atlantic, Avios, HMV, and more.
- Mar 2023Series C$11M
- Jan 2022Series B—
- Feb 2019Series A$13M
- Dec 2016Seed$2.5M
#4
Series B · London, England · founded 2013 · 65 employees$63.4Mraised▾
Rewards-based coalition loyalty platform. The platform combines payments, personalized coupons and offers, and automatic loyalty points collection system in one app. Users can pay at a merchant store by a scan of the one-time QR code. By making transactions through the app, users receive rewards from the retailers, and depending upon the transaction history the retailers can send the users tailor-made marketing campaigns.
- May 2020Series B$1M
- Oct 2018Series B$30M
- Jun 2017Series B$16.2M
- Apr 2015Series A$10M
#5
Series B · London, England · founded 2018 · 28 employees$49Mraised▾
Reachdesk is a direct mail marketing platform. It integrates with CRM, marketing, and sales engagement platforms allowing sales and marketing teams to send and measure direct mail marketing campaigns. Allows businesses to send gift cards, handwritten notes, and personalized gifts.
- Sep 2021Series B$43M
- Aug 2020Series A$6M
#6
Series B · London, England · founded 2013 · 123 employees$32Mraised▾
Mention Me is a cloud-based referral marketing solution for eCommerce companies. The company helps its clients to acquire customers by using word-of-mouth marketing. It integrates with the existing store of the retailer and allows its customers to refer their friends using email and social media. It also offers AB testing to optimize offers and discounts provided to different customers. Customers include FarFetch, Glasses Direct, and more. It charges a commission on the sales made by the converted customers.
- Jan 2022Series B$25M
- Jul 2018Series A$7M
#7
Buyapowa 🦄Series B · London, England · founded 2011 · 23 employees$17.3Mraised▾
Cloud based reward and referral marketing platform. It helps brands manage and track campaigns and incentive marketing programs for customers, employees, brand partners, and influencers. It provides templates and a drag and drop editor to create a referral program. It enables brands to invite customers to join the referral program via email, social media, or a referral link.
- Feb 2022Series B$2.4M
- Sep 2021Conventional Debt$690.5K
- Mar 2019Series A$974K
- Apr 2018Series A$2.2M
#8
Series A · London, England · founded 2011 · 5 employees$10Mraised▾
Loyalty and contest software for e-commerce and retail brands. It is a Software-as-a-Service solution to create a point-based loyalty program. Provides API and SDK integrations. Also provides analytics features with the loyalty program. It is a no-code platform to manage loyalty programs.
- Nov 2022Series A$10M
- Feb 2020Grant (prize money)$55K
- Nov 2019Grant (prize money)$55.1K
- Jul 2015Seed—
#9
Deadpooled · Slough, England · founded 2012 · 11 employees$21.1Mraised▾
Payment card linked loyalty solutions. The platform engages with customers via loyalty programs. It allows businesses to reward customers with cash back for the purchases. It enables customers to link bank cards with offers that can be claimed during payment.
- May 2021Series B$6.9M
- Sep 2020Series B$6.2M
- Jul 2019Series A—
- Jun 2016Seed$7.9M
#10
Series A · London, England · founded 2020 · 37 employees$10.5Mraised▾
Platform offering app design and marketing solutions for retailers. It offers a mobile storefront that enables businesses to reach out to customers on multiple devices. It also offers a marketing engine that leverages device tracking and behavioral data technology to automatically retarget audiences with relevant campaigns improving engagement, sales, and customer experience.
- Jun 2022Series A$5M
- Jan 2022Seed$2.5M
#11
Series A · London, England · founded 2012 · 47 employees$12.9Mraised▾
Provider of loyalty solutions for e-commerce businesses. Its features include loyalty mails, loyalty tiers, in-cart rewards, referrals, loyalty analytics, and more.
- Mar 2021Series A$12.5M
- Oct 2017Series A—
- Apr 2014Seed$370K
- Seed—
#12
Seed · Glasgow, Scotland · founded 2012 · 10 employees$7.4Mraised▾
Swipii offers a customer-facing app for iOS and Android users enabling them to discover local stores, earn points, and redeem rewards. Its partnered businesses are assisted in creating a personalized loyalty program, run email marketing campaigns, tracking, and analyzing customer data, and act upon customer feedback in real-time, etc. It has partner businesses such as Temp Tea Bar, Curely's Urbane Barbers, and WEE Guys Cafe, etc.
- Mar 2021Seed$1.2M
- Mar 2020Seed$1.2M
- Mar 2019Seed$2.5M
- Jan 2017Grant (prize money)$613.3K
Funding & investor landscape
Notable founders
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.