Best Loyalty Software Companies in Germany
The 59 best Loyalty Software companies in Germany in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: adjoe.
Germany's Loyalty Software scene is more crowded than most people realize: 59 companies tracked, $204M in disclosed funding, and not a single unicorn yet. That last part is the tell. The capital is real, but it's spread thin, and adjoe is the clear outlier, pulling in $103M against a field where most players are working with single-digit millions. Stocard ($25M) and Cello ($6M) are the next names worth knowing. So where does that leave the rest? Competing hard on product, mostly, with predictive analytics and smarter engagement logic becoming the differentiators that actually move retention numbers.
I'll be honest, the funding concentration here is striking. Adjoe alone accounts for roughly half the sector's total disclosed capital, which tells you something about how investors like HTGF and Wellington Partners Venture Capital are thinking: back the breakout, watch the rest. Talon One sits at $3M, Loyi well under a million, and the spread between top and bottom is enormous. If you're mapping this space to find partners or acquisition targets, the funding rank is your fastest filter, and the momentum around predictive analytics suggests the companies building that capability now are the ones to watch heading into next year.
Ranked: Best Loyalty Software companies in Germany
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Founder | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | 3rdLOOP Payments cards based customer loyalty management platform for businesses | — | — | Deadpooled | — | 2016 | Wojciech Ganczarski Founder | — |
| 2 | Amnui Mobile wallet marketing platform for businesses | — | — | Deadpooled | — | 2016 | Albert Pescheck CEO | — |
| 3 | Bonusbox app Provider of app for multi-partner loyalty network | — | — | Deadpooled | 14 | 2011 | Paul Gebhardt Co-Founder & CEO | — |
| 4 | cadooz Cadooz provides vouchers, rewards, experiences, and incentives in Germany. | — | — | Acquired | 105 | 2000 | — | 1 partnership |
| 5 | CGift Cloud-based gift-card loyalty management solutions provider | — | — | Unfunded | 3 | 1998 | Joe Bergeon Founder | — |
| 6 | Coloyal Developer of customized employee and customer incentive programs | — | — | Public | 60 | 2019 | — | — |
| 7 | CoolBeez Referral marketing solutions provider | — | — | Deadpooled | 5 | 2016 | Alexey Poznyakov Co-Founder & CEO | — |
| 8 | Defacto Loyalty Engine Offering loyalty management platform | — | — | Unfunded | — | 1989 | Marcus Wailersbacher CEO | — |
Top 12 Loyalty Software companies in Germany
#1
Acquired · Berlin, Berlin · founded 2015 · 58 employees$3.4Mraised▾
Talon.One offers a platform for brands to create, run and manage promotional campaigns. Brands can run coupons, discounts, loyalty and referral campaigns using this platform. The company offers a campaign manager dashboard to run and manage promotional campaigns. It also offers 3rd party integration with email, A/B testing, weather, customer support, dynamically exchange data. Clients include Casper, Delivery Hero and others.
- Jul 2025Series B$135M
- Dec 2018Series A$3.4M
- Dec 2015Seed—
#2
Series D · Hamburg, Hamburg · founded 2018 · 68 employees$103.1Mraised▾
adjoe is a leading adtech ad network, based in Hamburg, Germany. It helps to gain high-quality users with rewarded engagement formats and premium targeting. App publishers can increase revenue, retention with creative engagement loops. It offers premium advertising and monetization platform for publishers and advertisers to engage audiences. The adjoe SDK connects app publishers and developers that provide highly engaging rewarded formats. With rewarded engagement and premium targeting, it helps advertisers reach their most valuable users. adjoe’s ad technologies allow publishers to level up their monetization strategies and create a meaningful engagement loop for users and grow revenue.
- 2022Series D$103.1M
#3
Seed · Berlin, Berlin · founded 2021$462.9Kraised▾
Loyalty platform offering Gen Z customer engagement for brands. It allows brands to create personalized, gamified experiences to motivate and reward customers for completing activities aligned with the brand's goals. Customers can earn digital collectibles, unlock personalized rewards like coupons and event passes, and participate in quests tailored to the brand. It enables brands to monitor ROI and engagement through intuitive dashboards and offers secure digital wallets and token-gated experiences to provide engaging interactions with customers.
- Jul 2024Seed$462.9K
#4
Seed · Munich, Bavaria · founded 2022 · 20 employees$5.7Mraised▾
SaaS based platform offering referral marketing solutions. The platform helps in implementing and managing peer to peer referral programs for SaaS products. It integrates with payment providers, offers management and performance tools, and supports localization. The platform allows SaaS product to be shared and discovered and sell and market products by rewarding users to share the product. Rewards can be timeboxed or capped with setting a limit per referral, users receive payouts directly to PayPal or Venmo accounts.
- Jul 2023Seed$3.5M
- Sep 2022Seed$2.3M
#5
Acquired · Mannheim, Baden-wurttemberg · founded 2011 · 81 employees$25.4Mraised▾
Stocard provides an app-based platform for reward payments. It enables users to stores loyalty cards in the wallet. It offers reward points at each purchase using the stored loyalty card. The reward points can be used at partner merchants. It also enables businesses to accept reward points as payment. App is available on iOS and Android devices.
- Jun 2018Series B$20M
- Dec 2016Series A—
- Mar 2016Series A$4.5M
- Dec 2012Seed$850K
#6
Series A · Berlin, Berlin · founded 2014 · 11 employees$14.5Mraised▾
Fintech solution for personalized recommendations based on open banking data. It analyzes earnings and spending to identify consumer patterns and predict life events. Based on the bank data insights the solution offers multiple personalized recommendations such as higher-valued gift cards, cash-backs, rewards, contracts, subscription optimizations, and more.
- Sep 2020Series A$6.2M
#7
Deadpooled · Munich, Bavaria · founded 1999$34Mraised▾
Webmiles is a web-based coalition loyalty program. Customers earned bonus miles by purchasing at any of the partnered businesses. These could be redeemed for discounts and other rewards on offer. The program was headquartered in Germany and expanded to Spain, U.K, Switzerland, Holland, and Sweden etc. Stopped operations as of June 2016.
- May 1999Series B$34M
#8
Acquired · Hamburg, Hamburg · founded 2019 · 15 employees$2.4Mraised▾
Payment card linked rewards platform. It offers a SaaS platform for card-linked offers that rewards customers by matching them with relevant brands in daily online banking applications. The platform uses anonymized card transaction data from online and point of sale payments to offer targeted cashback offers to customers both online and offline.
- Jul 2022Seed$1M
- Feb 2021Seed$1.2M
- Nov 2019Seed$136.7K
#9
Deadpooled · Munich, Bavaria · founded 2014 · 125 employees$7.1Mraised▾
Loyalty Prime provides a SaaS-based platform for loyalty solutions to businesses in multiple industries. Enables them to create customized loyalty programs with targeted promotions to customers. It also offers a gamification engine, incentive engine, and others. An option of creating a coalition program with other members is also available. KPI's can be tracked and analyzed through reports. Claims to have over 40 blue-chip companies as partners across the world. Raised an undisclosed amount in a Series A round of funding from Senovo, UVC, and angel investor Alexander Bruehl.
- Feb 2020Series B$5.5M
- Nov 2018Series A—
- Dec 2016Series A$1.6M
#10
Deadpooled · Bremen, Bremen · founded 2018$1.7Mraised▾
SUBAJ is a decentralized loyalty platform for businesses. Businesses, retailers and merchants can offer SBJ tokens or their own token to offer rewards to their customers. The platform offers geo-location based discounts, gift vouchers and offers provided by merchants. Also offers cryptocurrency exchange services.
- Jan 2021Seed$1.7M
#11
Deadpooled · Berlin, Berlin · founded 2015 · 12 employees$2.9Mraised▾
Fanmiles offers a coalition loyalty program to businesses and their customers. It helps customers to accrue reward points (fanmiles) by purchasing, social media engagement, contests, referrals etc. Customers can redeem their points for rewards from any partner, regardless of where they were collected. It offers free digital content, concerts tickets, football match tickets, movie tickets, etc as a reward. It serves brands such as Adidas, EA Games, Sport1, Intersport, Electronic Sports League (ESL) etc. Its app is available for both Android and iOS platform. As of January 2018, it has 50,000 downloads in Google Play Store.
- Mar 2017Seed$2.9M
- Mar 2016Angel—
#12
Seed · Baden Wurttemberg · founded 2017$2Mraised▾
Offering reward based loyalty solutions
- May 2018Seed$2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Loyalty Software coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.