Best MarketingTech Companies in Austria
The 113 best MarketingTech companies in Austria in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Adverity.
Austria's MarketingTech scene is worth your attention right now: 113 companies tracked, $239M in disclosed funding, and a global market that Allied Market Research pegs at $329B in 2022 with a forecast to hit $1.7T by 2032 at a 20.7% CAGR. Adverity leads the local pack at $166M raised, with Emarsys behind at $55M, and the rest of the field clustering well below that. So the funding curve here is steep, concentrated, and honest about it.
What's moving the needle this quarter is personalization and automation demand, both accelerating as brands push harder on digital transformation. Data privacy compliance is the structural constraint every company's building around, and I'd argue it's actually filtering for quality in Austria's cohort. Influencer relationship management and affiliate campaign tooling are the hot themes right now, as 2024 research confirms the shift toward structured influencer program management is reshaping how MarketingTech platforms compete. Investors like Speedinvest and aws Grunderfonds are staying active. The momentum's real, and if you're mapping this space, the directory below gives you the clearest ranked view of who's actually funded.
Ranked: Best MarketingTech companies in Austria
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Adverity Provider of a platform for marketing data integration and intelligence | $166M | 58 mo ago | Series D | Alexander Igelsbock Co-Founder & CEO | 2015 | HubSpot CMS HubApple iCloud MailGoogle Workspace+29 | — |
| 2 | Emarsys | $55M | 115 mo ago | Acquired | Joanna Milliken CEO | 2000 | WordPressSentryUnbounce+29 | 1 partnership |
| 3 | Shopstory SaaS based marketing software solutions for businesses | $5M | 32 mo ago | Seed | Robert Bohm Co-Founder | 2017 | WebflowSentryMicrosoft Advertising+18 | — |
| 4 | App Radar Cloud based platform offering app store optimization tools | $3M | 52 mo ago | Acquired | Thomas Kriebernegg Managing Director & Co-Founder | 2016 | WordPressMySQLPHP+24 | — |
| 5 | webLyzard Provider of big data and visual analytics platform for web intelligence | $3M | 57 mo ago | Funding Raised | Arno Scharl Co-Founder & Managing Director | 2008 | WordPressMySQLPHP+15 | — |
| 6 | Storyclash SaaS-based platform offering tools for publishers to monitor social media | $3M | 67 mo ago | Acquired | Philip Penner Co-Founder | 2014 | PHPYouTubeLaravel+27 | — |
| 7 | Impact AI AI-powered solutions for businesses | $2M | 31 mo ago | Seed | Justin Bercich CTPO & Co-Founder | 2022 | WebflowGSAPjsDelivr+11 | — |
| 8 | MeinKauf Mobile and web platform for retail and brand promotions | $2M | 168 mo ago | Deadpooled | Markus Prinz COO Co-Founder | 2011 | — | — |
| 9 | MarkTheGlobe Multilinual website optimization solution | $301K | 170 mo ago | Deadpooled | Matthias Zeitler CEO & CTO | 2010 | — | — |
| 10 | Usersnap Platform offering user feedback tool | $113K | 82 mo ago | Acquired | Josef Trauner Co-Founder & CEO | 2013 | WebflowNginxAmazon Web Services+21 | — |
Top 12 MarketingTech companies in Austria
#1
Seed · Vienna, Vienna · founded 2017 · 50 employees$5.4Mraised▾
SaaS based marketing software solutions for businesses. The software feature includes Ads in various languages, active ad management, AI based personalized recommendations to grow profitability, automated marketing, business insights, ongoing performance monitoring, and more.
- Oct 2023Seed$2.1M
- May 2023Seed$1.1M
- Sep 2022Seed$2.2M
#2
Seed · Linz, Upper Austria · founded 2022 · 5 employees$1.6Mraised▾
AI-powered solutions for businesses. It runs tests to forecast how product changes impact key business, sustainability, and societal metrics before and after deployment. It caters to creative industries, software and technology, healthcare, e-commerce and retail, digital marketing, and telecom.
- Nov 2023Seed$1.6M
#3
Series D · Vienna, Vienna · founded 2015 · 319 employees$166.4Mraised▾
Provider of a platform for marketing data integration and intelligence. The platform offers tools for connecting to data sources, orchestrating data quality, and managing data access. It provides features for analyzing data, collaborating with teams, and activating insights into actions. The platform also offers pre-built connectors and data destination options.
- Aug 2021Series D$120M
- Apr 2020Series C$30M
- Apr 2019Series B$12.4M
- Apr 2018Series A$4M
#4
Funding Raised · Vienna, Vienna · founded 2008 · 12 employees$2.7Mraised▾
Provider of big data and visual analytics platform for web intelligence. It captures data from disparate sources such as Facebook, Twitter, Youtube, Fortune 1000, NGO Web sites, etc. and process it for sentiment analysis, early warning system, measuring the sensitivity of topics, conflict detection and avoidance, cross platform semantic search engine for corporate websites.
- Sep 2021Grant (prize money)$743.1K
- Jan 2020Grant (prize money)$301.8K
- Dec 2018Grant (prize money)$584.1K
- Jan 2018Grant (prize money)$665.9K
#5
Acquired · Graz, Styria · founded 2016 · 65 employees$3.4Mraised▾
Cloud based platform offering app store optimization tools. It offers the keyword Tracker ASO Tool, which tracks performance within the Apple App Store and Google Play. The tool lets users discover whether their visible within the app stores Users can also track competitor apps to explore their optimization strategy. Offers direct integration with mailbox and Slack.
- Jan 2022Seed$2.2M
- Dec 2018Seed$1.1M
#6
Acquired · Austria · founded 2000 · 1000 employees$55.3Mraised▾
- Oct 2016Series B$22.3M
- Sep 2015Series A$33M
#7
Acquired · Linz, Upper Austria · founded 2014 · 41 employees$2.6Mraised▾
SaaS-based platform offering tools for publishers to monitor social media. It analyzes social media interactions like shares, comments, likes, and other reactions. Helps newsrooms discover viral articles, watch competitors in real time and make data-driven decisions to get more traffic on their websites. It also provides an analytics dashboard and a live feed that ranks and shows viral content.
- Nov 2020Seed$2.1M
- Oct 2018Seed—
- May 2016Seed$451.1K
#8
Deadpooled · Vienna, Vienna · founded 2011 · 9 employees$1.5Mraised▾
MeinKauf is a mobile and web platform that offers digital retail marketing and brand promotions. They provide a platform for retailers to display their offers and brochures to their target audience and increase the effectiveness of their advertising material. Their concept is based on the ROPO (Research Online Purchase Offline) effect. Retailers currently pay per delivered leaflet, and receive a monthly report of delivery and usage of their offers. Their services are available in Austria, Hungary and Turkey.
- May 2012Angel$1.5M
#9
Deadpooled · Salzburg, Salzburg · founded 2010$301Kraised▾
MarkTheGlobe provides search engine optimization solution for companies with multilingual websites. It offers a high level of automation and a performance based pricing model. The software automates routine tasks and distributes tasks to providers in the various target geographies for improving organic discovery of website.
- Apr 2012Grant (prize money)$133.4K
- Mar 2012Grant (prize money)$106.5K
- Apr 2011Grant (prize money)$86.8K
- Jun 2010Seed$60K
#10
Acquired · Linz, Upper Austria · founded 2013 · 24 employees$113Kraised▾
Platform offering user feedback tool. It allows users to collect product insights using micro surveys, in-app screen captures, feature request boards, and more. The platform increases feedback interactions and gathers insights into customer problems and builds products according to user feedback. It builds real relationships with the users by replying to feedback through Usersnap or having an open discussion on the public Usersnap Board.
- Jul 2019Grant (prize money)$55.7K
- Feb 2019Grant (prize money)$57.3K
- Mar 2013Angel—
#11
Funding Raised · Vienna, Vienna · founded 1996—raised▾
Kaleidoscope is a provider of professional web solution for in-country review and quality management for translations created in SDL Trados Studio, GroupShare, or WorldServer. Allows the user to upload the files to the web-platform for the reviewer to review and edit in a tabular format, segment by segment or paragraph by paragraph. On completion of the review, the project is assigned back to the translator to either approve the changes or submit a new suggestion to the reviewer. The final version of the text is then output as a bilingual translation file and can be used in the translation workflow. Some of the features include making direct text modifications, automatic terminology recognition, displaying TM match rate, and more.
#12
Seed · Vienna, Vienna · founded 2017 · 21 employees—raised▾
Tubics provides YouTube SEO software that allows ranking on Google and YouTube. It lets to generate the tags for videos based on official search data provided by YouTube Search, Google Search, Bing, and AdWords. Monetizes through subscription-based pricing plans.
- Jun 2022Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time flat
Funding & growth over time
funding rising · growth flat
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.