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Radar · MarketingTech in Connecticut

Best MarketingTech Companies in Connecticut, United States

The 73 best MarketingTech companies in Connecticut, United States in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Dynata.

73companies tracked
$665.4Mdisclosed funding
0unicorns
14have raised

Ranked: Best MarketingTech companies in Connecticut

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Dynata
Marketing survey tools for businesses
$440M135 mo agoAcquiredMichael Petrullo
CEO
1940WordPressApple iCloud MailMicrosoft 365+31—2 launchs · 1 partnership
2Evariant
Provides platform for digital marketing solutions
$99M40 mo agoAcqui-Hired—2008—2 patents
Anonymizing and aliasing insurance claims data for analytics and compliance
—
3Clarus Commerce
Provider of loyalty management software
$30M122 mo agoAcquired—2001———
4MOLI
Cloud based ecommerce services platform
$30M220 mo agoDeadpooledAyoola Olegede
Co-Founder
2008———
5USAData
Lead generation solutions for marketing
$22M267 mo agoSeries BRic Murphy
CEO & President
1995———
6Net Perceptions
Real-Time personalisation solutions for businesses
$11M339 mo agoDeadpooled—1996———
7Zenapse
Developer of AI platform for emotionally intelligent customer experience optimization
$10M28 mo agoSeed—2016BootstrapGoogle CloudGSAP+19——
8NorthPage
Performance optimization platform for digital marketers
$10M90 mo agoSeries AAndrew Dennis
Founder & CEO
2007———
9Aureus
Big data analytics products for BFSI sector
$4M63 mo agoSeedNitin Purohit
CTO & Co-Founder
2013———
10LegiTime Technologies
Subscription-based SMS solution
$4M200 mo agoDeadpooledMichael Michigami
Chairman & CEO
2005—5 patents
Secure communication authentication and legitimacy verification protocols for network devices
—
11Intelligent Clearing Network
Provides SaaS solutions for promotion management and coupon validation
$3M107 mo agoSeedRich Thibedeau
Founder & Chief Operating Officer
2008———
12Connect Quest
Real-time offers and sales alerts
$3M97 mo agoDeadpooledJoseph Tocco
Managing Partner
2009———
13CR8
Cloud-based content management solution
$500K141 mo agoSeedMichael Fahey
CEO
2013———

Top 12 MarketingTech companies in Connecticut

#1
Seed · Westport, Connecticut · founded 2016 · 17 employees
$10.1Mraised
▾

Developer of AI platform for emotionally intelligent customer experience optimization. The platform provides tools for conversion optimization and dynamic customer experience management. It uses a Large Emotion Model to provide insights into customer motivations. The platform integrates with existing technology and offers goal-based workflows for acquisition, retention, and engagement. It delivers reporting and predictive capabilities.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers
Activity: 1 awards announced in 12 mo
Funding rounds
  • Feb 2024Seed$10.1M
Investors
Naples Technology Ventures, Ben Franklin Technology Partners, Broad Street Angels, BaseCamp Ventures, Tamiami Angel Funds, Connecticut Innovations
#2
Acqui-Hired · Farmington, Connecticut · founded 2008 · 163 employees
$98.8Mraised
▾

Evariant offers healthcare providers a platform to analyze the data they collect, execute marketing campaigns, and improve patient engagement. eVariant offers Patient Market Solver which collects data from billing records, clinical encounters, patient records, and other sources to identify patients who are most likely to respond to specific marketing campaigns. Hospitals can use Physician Market Solver which is a claims-based analytics solution that tracks and measures physician referral leakage, physician volume, and loyalty.

Funding rounds
  • Feb 2023Series C$7.6M
  • Mar 2017Series C$63.5M
  • May 2016Series C—
  • May 2014Series B$18.3M
Investors
Lightspeed Venture Partners, Dignity Health, Health Enterprise Partners, Salesforce Ventures, McKesson Ventures, Goldman Sachs
#3
Acquired · Shelton, Connecticut · founded 1940 · 511 employees
$440Mraised
▾

Marketing survey tools for businesses. It enables companies to leverage own data for informed decision-making regarding products and marketing strategies. The platform provides access to an audience of survey respondents across various geographies and demographics. Features include survey design, recruitment, and analysis, ensuring data collection and insights.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 191k LinkedIn followers — 81.0% of this cohort's audience
Activity: 2 product launches · 1 partnerships (incl. Insights Lighthouse) announced in 12 mo
Funding rounds
  • Mar 2015Conventional Debt$440M
Founders & team
Michael PetrulloCEO
Investors
CPP Investments, OpenView, Court Square
Tech stack
Amazon CloudfrontAmazon S3Amazon Web ServicesAmplitudeApache Http ServerApple Icloud Mail
#4
Seed · West Hartford, Connecticut · founded 2013 · 49 employees
$4Mraised
▾

Aureus provides big data analytics products for the BFSI sector. It provides predictive analytics and big data-ready platforms for insurance companies and banks. It allows users to create, publish and execute analytical models. The features of the product include fraud analytics, detection, and prevention, AI-based behavior prediction, API integrations, real-time consumer insights, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers — 2.1% of this cohort's audience
Funding rounds
  • Feb 2021Seed$50K
  • Feb 2019Seed$3.1M
  • 2018Seed$25K
  • May 2017Seed—
Founders & team
Nitin PurohitCTO & Co-FounderNandita JhaveriTejas Damania
Investors
Connecticut Innovations, Alpine Meridian, Multi-Act, BrokerTech Ventures, Microsoft Accelerator, Plug and Play Tech Center
Tech stack
Hubspot Cms HubHubspotLinkedin Insight TagLinkedin AdsJquery MigrateJquery
#5
Series A · Southbury, Connecticut · founded 2007 · 11 employees
$9.7Mraised
▾

NorthPage provides a cloud-based digital marketing optimization suite that enables frictionless performance benchmarking, competitive analysis, and content guidance for enterprise marketers. Modules include performance benchmarking, performance insight, e-commerce performance optimization and others.

Funding rounds
  • Dec 2018Series A$1.5M
  • Apr 2015Series A$6.7M
  • Mar 2013Seed$1.5M
Founders & team
Andrew DennisFounder & CEO
Investors
Kepha Partners, Connecticut Innovations
Tech stack
BootstrapApache Http ServerFont AwesomePopper
#6
Series B · Guilford, Connecticut · founded 1995 · 42 employees
$21.7Mraised
▾

Lead generation solutions for marketing. The platform provides sales leads, mailing lists, and prospects in the United States. Its products include web-based solutions for customer acquisition, sales force automation, and customer relationship management applications. Offers mailing lists and sales leads on demand, including consumer and business leads, as well as occupant, new homeowner, new mover, physician, and specialty lists. It also provides enterprise and reseller technology solutions, such as an enterprise platform, a sales tool for insurance companies, franchise organizations, retailers, and financial service organizations, and a marketing automation platform that allows large corporations and organizations.

Funding rounds
  • Mar 2004Series B$4M
  • Nov 2000Series B$6M
  • Jun 2000Series B$11.7M
Founders & team
Ric MurphyCEO & President
Investors
Acxiom, SI Ventures, Insight Partners, Edison Partners
Tech stack
Node.JsTailwind CssVue.JsNuxt.JsNetlifyHsts
#7
Acquired · Rocky Hill, Connecticut · founded 2001 · 132 employees
$30Mraised
▾

Clarus Commerce provides loyalty management software. It helps to improve loyalty programs, retain customers and engage with the brands. Other offerings include continual optimization, marketing, analytics, build strategies and manage IT operations.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 5k LinkedIn followers
Funding rounds
  • Mar 2016Conventional Debt$30M
  • Mar 2016PE—
Investors
Landon Capital Partners, Apollo Investment Corporation
Tech stack
WordpressMysqlPhpWp EngineCloudflareHttp/3
#8
Deadpooled · Hartford, Connecticut · founded 2008 · 29 employees
$29.6Mraised
▾

Moli is a social ecommerce cloud based service which helps user to create a hosted website equipped with a set of ecommerce features. Facilitates ecommerce by connecting social media with SMBs. Its technology enables users to manage and create an unlimited number of public, private, and or social group profiles. The platform helps retailers to increase their brand exposure and sales by promoting their businesses within its social website and its API technology.

Funding rounds
  • Jan 2008Series A$29.6M
Founders & team
Ayoola OlegedeCo-Founder
Tech stack
Vite
#9
Deadpooled · Simsbury, Connecticut · founded 2009
$2.7Mraised
▾

ConnectQuest offers proximity marketing and loyalty solutions. Users who are potential customers with ConnectQuest app on their phones receive a message when they are in close proximity to CQ's partner business locations using their patented positioning technology. Participating local businesses can offer time sensitive incentives or rewards for their products and/or services. The ConnectQuest Loyalty Program enables the business owner to offer additional incentive to returning customers.

Funding rounds
  • May 2018Seed$100.1K
  • Oct 2017Conventional Debt$800K
  • Jun 2016Seed$400.1K
  • Jun 2016Seed$401.9K
Founders & team
Joseph ToccoManaging PartnerDavid MoldavskyManagerJoe ToccoManaging Partner
#10
Seed · New Canaan, Connecticut · founded 2008 · 9 employees
$3.1Mraised
▾

Intelligent Clearing Network (ICN) offers Software as a Service (SaaS) for real-time promotion management and paper coupon validation for retailers, manufacturers, and media companies.Its solutions is suited for a number of promotional programs such as Automating Promotion Management,Digital or Direct to Card Programs,Fraud Prevention,Paper Coupon Validation etc.The company has partnered with Fandotech, Mobeam,Clarity etc to provide its technology solutions.The company is also developing its solutions targeted to CPG companies for the retail customers who are using coupons for purchasing.

Funding rounds
  • Jul 2017Seed$450K
  • Mar 2014Seed$1.1M
  • Oct 2012Seed$501.4K
  • Mar 2011Seed$1M
Founders & team
Rich ThibedeauFounder & Chief Operating Officer
Investors
Connecticut Innovations, LaunchCapital, Early Stage Partners, Wolverine Venture Fund
Tech stack
WordpressMysqlPhpWpbakeryApache Http ServerPrettyphoto
#11
Deadpooled · Stamford, Connecticut · founded 1996 · 367 employees
$11Mraised
▾

Provider of software solutions and services intended to help retailers generate demand more intelligently. The company's solutions provide actionable insight about the relationships among products, promotions and customer interaction.

Investors
London Pacific, HWVP, Icon Ventures, Vulcan Capital, SEO Service Agent, Globespan Capital Partners
#12
Deadpooled · Farmington, Connecticut · founded 2005
$4Mraised
▾

LegiTime provides subscription based SMS solution that offers message authentication, categorisation and archiving. Other solutions include LegiTrac that locates and tracks devices, as well as back up and stores data in a central location; and LegiAlert that offers message broadcasts and alerts, creates groups and contact lists, and integrates contact information with existing back office data systems.

Funding rounds
  • Oct 2009Series A$1.5M
  • Mar 2007Series A$2.5M
Founders & team
Michael MichigamiChairman & CEO
Investors
Connecticut Innovations, Inovia Capital

Funding & investor landscape

$665.4Mtotal disclosed funding
16companies funded
38disclosed rounds
0rounds last 90 days
Most active investors
Connecticut Innovations8 rounds
Acxiom1 rounds
Alchemy Crew Ventures1 rounds
AlpInvest Partners1 rounds
Alpine Meridian1 rounds
Andlinger1 rounds
Apollo Investment Corporation1 rounds
Ares Capital Corporation1 rounds
BEV Capital1 rounds
BV Investment Partners1 rounds

Notable founders

Michael Petrullo
CEO · Dynata
Nitin Purohit
CTO & Co-Founder · Aureus
Nandita Jhaveri
· Aureus
Andrew Dennis
Founder & CEO · NorthPage
Ric Murphy
CEO & President · USAData
Ayoola Olegede
Co-Founder · MOLI
Joseph Tocco
Managing Partner · Connect Quest
David Moldavsky
Manager · Connect Quest
Rich Thibedeau
Founder & Chief Operating Officer · Intelligent Clearing Network
Michael Michigami
Chairman & CEO · LegiTime Technologies
Michael Fahey
CEO · CR8
Shannon Malkin Daniels
Founder & CEO · encaptiv
Prism market signals · United States · country-scoped Prism corpus, 11,418,279 docs

Market landscape — 10 sub-themes by coverage

Share of MarketingTech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many MarketingTech companies are there in Connecticut, United States?
Radar tracks 73 indexable MarketingTech companies headquartered in Connecticut, United States that meet our profile-completeness bar.
What is the total funding raised by MarketingTech companies in Connecticut, United States?
The MarketingTech companies in Connecticut, United States on this list have raised a combined $665.4M in disclosed equity funding across 16 funded companies.
Which is the highest-funded MarketingTech company in Connecticut, United States?
Dynata is the highest-funded MarketingTech company in Connecticut, United States, with $440M in disclosed equity funding.
How many MarketingTech companies in Connecticut, United States are funded?
16 of the 73 MarketingTech companies in Connecticut, United States on this list have disclosed at least one equity funding round.
How many MarketingTech unicorns are there in Connecticut, United States?
None of the MarketingTech companies in Connecticut, United States on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Connecticut, United States MarketingTech companies?
The most active investors in Connecticut, United States MarketingTech companies on this list include Connecticut Innovations, Acxiom, Alchemy Crew Ventures, AlpInvest Partners, Alpine Meridian.
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