Best MarketingTech Companies in Greece
The 56 best MarketingTech companies in Greece in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Wappier.
Greece's MarketingTech scene is smaller than the headlines suggest, but it's moving. This directory tracks 56 companies across the country, ranked by disclosed equity funding and recent funding momentum, and the total disclosed capital sits at $10M, with Wappier leading at $4M and Appweevr close behind at $3M.
So what's the broader pull here? Allied Market Research puts the global MarketingTech market at roughly $329B in 2022, forecasting a climb to $1,700B by 2032 at a 20.7% CAGR. That's the tide Greek founders are trying to catch, and I'd argue the data privacy and compliance pressure from GDPR is actually sharpening their focus rather than slowing it. Hot themes this quarter are influencer collaboration and affiliate program management, and if you track B2B signal flows on LinkedIn, you'll see demand for relationship management tooling accelerating fast. Active backers include Uni.Fund, The Egg, and Counterview Capital. The funding pool is concentrated, the roster is wide, and the sector is absolutely live right now.
Ranked: Best MarketingTech companies in Greece
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Wappier Revenue management and optimization SDK | $4M | 80 mo ago | Seed | Alex Moukas Founder & CEO | 2014 | WordPressMySQLPHP+23 | — |
| 2 | Appweevr Social media content and behavorial analysis for enterprises | $3M | 181 mo ago | Deadpooled | Panos Georgolios CEO | 2011 | — | — |
| 3 | Turing Data SaaS-based human behavioral big data predictive analytics | $1M | 174 mo ago | Public | — | 2011 | — | — |
| 4 | Warply Direct Mobile marketing via push notification | $500K | 160 mo ago | Seed | John Doxaras Co-Founder & CEO | 2012 | Node.jsBootstrapEmber.js+8 | — |
| 5 | Exitbee Conversion optimization software provider | $399K | 87 mo ago | Seed | — | 2014 | WordPressPleskMySQL+34 | 1 launch |
| 6 | Loceye Web-based eye tracking platform | $340K | 92 mo ago | Acquired | Dimitris Raptis Co-Founder | 2017 | — | — |
| 7 | GuestFlip Online reputation management and guest management solutions for hotels | $226K | 87 mo ago | Acquired | Stratos Botis Co-Founder & CEO | 2018 | Chart.jsUbuntuBootstrap+16 | 1 partnership |
| 8 | ClearGist Commoditizing personalization technology | $17K | 176 mo ago | Deadpooled | Konstantinos Boulis Founder | 2011 | — | — |
Top 11 MarketingTech companies in Greece
#1
Seed · Athens, Attica · founded 2014 · 51 employees$4Mraised▾
Wappier offers Intelligent revenue management and optimization SDK for mobile game publishers. Offers patent-pending technology that utilizes dynamic and international pricing, real-time bundling of in-app purchases, and automated, personalized loyalty and retention programs, allowing mobile game app publishers to increase their revenue and retention. Uses machine learning, predictive analytics, and deep data pooling.
- Nov 2019Seed$4M
#2
Seed · Athens, Attica · founded 2014 · 5 employees$398.7Kraised▾
Exit Bee is a conversion optimisation software that analyses visitors behavioural data to predict abandonment and drastically improve your website's conversion rate, by providing incentives exactly when the visitor is most likely to convert. Exit Bee uses bounce prevention technology to predict when visitors are leaving the page.
- Mar 2019Seed$398.7K
#3
Acquired · Athens, Attica · founded 2018 · 4 employees$225.9Kraised▾
GuestFlip provides software solutions for online reputation & guest management to hotels. The solution enables users to store all the review over a centralized platform and classify them based on the semantics. Users can also respond to negative reviews and receive BI analytics for their competitors.
- Mar 2019Seed$225.9K
#4
Acquired · Thessaloniki, Central Macedonia · founded 2017$339.9Kraised▾
Loceye is a web-based eye tracking platform for advertisers, marketers, designers, and researchers. It offers a biometric eye-tracking platform that enables users to design and optimize digital assets like website content, images, emails, ad creatives, and more and helps to achieve visual insights. Provides report about how users and customers see and engage with own content. Monetizes through subscription-based pricing plans.
- Nov 2018Seed$339.9K
#5
Deadpooled · Athens, Attica · founded 2011 · 11 employees$3.2Mraised▾
Appweevr provides social media content and behavorial analysis for enterprises via website plug-ins or third party tools via an open API, with not just the actions and view data but analyses the interests of the customers. It uses semantic analysis and NLP to keep track of the users interests and analyses the most active users and their interests. It also detects the influential users in the community and keep track of what engages them the most. Customers can also opt-in unobstructive post-ads revenue models and provide API access to appweevr partners in order to monetize user participation
- 2011Seed$3.2M
#6
Public · Athens, Attica · founded 2011$1Mraised▾
Turing Data provides human behavioral big data predictive analytics. Turing Data also develops its own software, varying from mobile apps to an Saas platform for market research polling, banking and insurance processing. For the Saas platform, data is either provided directly by Turing Data’s suite of applications or can be imported in a number of formats. It is a multi-national entity, whose corporate governance and global function executives are based in Israel, algorithm and software delevopment in Greece and the United States, with sales and marketing planned in the USA and Europe.
- Dec 2011PE$1M
#7
Seed · Athens, Attica · founded 2012 · 21 employees$500Kraised▾
Warply enables brands and developers to directly send interactive mobile marketing campaigns to their customer base via push notifications. The campaigns are stored in an inbox inside the apps. Users can check the campaign anytime and also lets them engage and respond to the campaigns. Provides real-time location and historical data to advertisers for targeting audience. Also provides analytics solution on customer data. Client include Heineken, YOC, Eurobank, Dominos Pizza etc.
- Feb 2013Seed$500K
#8
Deadpooled · Athens, Attica · founded 2011$16.8Kraised▾
ClearGist commoditizes the personalization and targets technologies for every e-commerce and content site. Technology was able to automatically add in-site recommendations that increased page views and AdSense revenue.
- Nov 2011Seed$16.8K
#9
Funding Raised · Athens, Attica · founded 2000—raised▾
Provider of a go to market platform for brands and retailers
#10
Funding Raised · Athens, Attica · founded 2006—raised▾
Media monitoring tool
#11
Seed · Athens, Attica · founded 2014 · 9 employees—raised▾
Susurrus is a web platform that mixes & matches fashion/ beauty brands with the right fashion bloggers - influencers and manages the execution and monitoring of influencer marketing campaigns. Offers tools to measure and analyse campaigns.
- 2015Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.