Best MarketingTech Companies in Indonesia
The 108 best MarketingTech companies in Indonesia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Eureka.
Here's a corner of the market worth watching: MarketingTech in Indonesia now spans 108 tracked companies with $54M in total disclosed funding, and the global backdrop is moving fast. Allied Market Research puts the worldwide MarketingTech market at roughly $329B in 2022 and forecasts it hitting $1.7T by 2032, a 20.7% CAGR driven by personalization demand, automation, and accelerating digital transformation. No unicorns yet in Indonesia's cohort, but the funding is concentrating quickly. Eureka leads with $20M raised, Populix sits at $14M, and TADA has pulled in $8M. That's three companies accounting for the bulk of the $54M pool.
So what's the actual momentum here? Influencer collaboration and affiliate program infrastructure are the themes I keep seeing surface across new entrants this quarter, and B2B lead generation plays on LinkedIn are feeding into similar pipeline-building logic across Southeast Asia. Investors like East Ventures, Antler, and Kejora Capital are circling this space actively. Data privacy and compliance are the structural constraint you can't ignore, especially as these platforms scale audience targeting. The sector is live and the next funding cluster is already forming.
Ranked: Best MarketingTech companies in Indonesia
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Eureka Provider of market and risk intelligence from population scale data | $20M | 54 mo ago | Series B | Benjamin Soemartopo CEO | 2016 | Radix UITailwind CSSshadcn/ui+10 | — |
| 2 | Populix Platform offering software for paid surveys | $14M | 14 mo ago | Series B | Jonathan Benhi Co-Founder & CTO | 2018 | — | — |
| 3 | TADA Cloud-based platform offering customer advocacy solutions | $8M | 57 mo ago | Series B | Antonius Taufan Founder & MD | 2012 | WordPressMySQLPHP+38 | 3 job openings |
| 4 | BintanGO App-based content marketing solutions for brands | $5M | 34 mo ago | Seed | Jason L Co-Founder & CEO | 2021 | Node.jsThree.jsBootstrap+18 | 1 job opening · 1 award |
| 5 | ZeeUs Provider of omni-commerce software solutions for e-commerce businesses | $3M | 82 mo ago | Series A | Benz Budiman Co-Founder | 2015 | — | — |
| 6 | Neurosensum AI-based neuroscience and consumer research company | $2M | 83 mo ago | Series A | Rajiv Lamba Co-Founder | 2017 | WordPressZohoMySQL+20 | — |
| 7 | Slice Provider of an AI-powered platform for influencer marketing campaign management | $1M | 26 mo ago | Seed | Jesse Bouman Co-Founder & CEO | 2022 | WebflowWhatsApp Business ChatreCAPTCHA+11 | — |
| 8 | Be Tagged AI based platform offering software for influencer marketing | $150K | 63 mo ago | Seed | Krish Iyer Co-Founder | 2017 | — | — |
Top 12 MarketingTech companies in Indonesia
#1
Series B · Jakarta, Jakarta · founded 2018 · 125 employees$14.2Mraised▾
Populix is software for paid surveys, finding participants for survey or market research, personal research, and academic research. It enables users to test brands, concepts, and products. The candidates are rewarded for participating in the research. Its application is available to download at Google Play Store and App Store.
- Apr 2025Series B$4.3M
- Jun 2022Series A$7.7M
- Apr 2021Seed$1.2M
- Dec 2019Seed$1M
#2
Seed · Jakarta, Jakarta · founded 2021 · 45 employees$4.8Mraised▾
App-based content marketing solutions for brands. It helps brands, and agencies collaborate with content creators for their marketing campaigns. Its app allows creators to monetize their content and run their businesses. It also helps brands in collaborative marketing, campaign management, and in sales. Its mobile application is available on Android and iOS platforms.
- Aug 2023Seed$2.2M
- Apr 2022Seed$2.1M
- Jun 2021Seed$500K
#3
Seed · Jakarta, Jakarta · founded 2022 · 10 employees$1.5Mraised▾
Provider of an AI-powered platform for influencer marketing campaign management. The platform offers creator discovery, analytics, reporting, payments, and contract management. It provides tools for brands and agencies to analyze performance data and manage influencer campaigns. The platform also offers resources for content creators, including rate card generation and digital wallets.
- Apr 2024Seed$845K
- Jun 2023Seed$645K
#4
Series B · Jakarta, Jakarta · founded 2016 · 60 employees$20.5Mraised▾
Provider of market and risk intelligence from population scale data. The company offers insights on digital markets and enables targeted advertising through audience creation. It also provides alternative data credit scoring to increase approval rates. The platform processes data related to smartphone usage, advertising, purchases, and risk profiles. Artificial intelligence is embedded to improve audience segmentation, prediction accuracy, and risk analytics. Consumer data is encrypted, anonymous, and compliant with privacy regulations.
- Dec 2021Conventional Debt—
- Sep 2021Series B$500K
- Feb 2020Series B$20M
#5
Series B · Jakarta, Jakarta · founded 2012 · 217 employees$7.8Mraised▾
Cloud-based platform offering customer advocacy solutions for enterprises. It provides software solutions that enable enterprises to run word of mouth marketing campaigns for their end-users. Customer advocacy solution allows users to run fun challenges and tasks and enable customers to refer their friends, write a product review, and share photos, video, and articles through their social media.
- Sep 2021Series B—
- Apr 2021Series B—
- Jun 2020Series B$1M
- Oct 2018Series B$2.8M
#6
Series A · Jakarta, Jakarta · founded 2015 · 58 employees$3Mraised▾
Provider of omni-commerce software solutions for e-commerce businesses. Its solutions include voucher, points, cashback, and other rewards.
- Jul 2019Series A$3M
- Jul 2018Series A—
- Apr 2017Seed—
#7
Series A · Kuningan, West Java · founded 2017 · 109 employees$1.8Mraised▾
AI-based neuroscience and consumer research company. It offers products such as VR solutions, online panels, Implisense, and more.
- Jun 2019Series A$1.8M
- Aug 2018Seed—
#8
Seed · Jakarta, Jakarta · founded 2017 · 24 employees$150Kraised▾
AI based platform offering software for influencer marketing. The platform offers software that helps brands in influencer planning and strategy and executing influencer marketing campaigns. It allows brands to choose an influencer as per needs from the database on the platform. It also assigns a score to influencers enabling brands to analyze them. Users can also measure the effectiveness and performance of the campaign.
- Mar 2021Seed$150K
#9
Seed · Jakarta, Jakarta · founded 2012 · 46 employees$62.5Kraised▾
Sociabuzz is an influencer marketing platform. It helps advertisers to identify suitable influencers based on their segmented market or targeted users and propose the content in order to attain more traction, engagement, and moreover efficient promotional activities.
- Nov 2020Seed—
- Apr 2015Seed$62.5K
#10
Seed · Jakarta, Jakarta · founded 2018—raised▾
Provider of customer journey analytics software solution
#11
Funding Raised · Jakarta, Jakarta · founded 2019—raised▾
Provider of platform facilitating endorsement, affiliate, and sales campaign management. The platform enables brands to manage campaigns through social media influencers. It offers tools for running endorsement, affiliate, and sales initiatives.
#12
Seed · Indonesia · founded 2017 · 29 employees—raised▾
Developer of custom artificial intelligence workflows for business problem solving. They build specialized virtual employee agents trained to write, analyze, respond, design, and suggest. The company focuses on multi-agent systems that mirror team workflows. They deliver systems that transform raw inputs into outputs like marketing copy and product concepts.
- Feb 2019Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.