Best MarketingTech Companies in New Zealand
The 73 best MarketingTech companies in New Zealand in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Tracksuit.
- Allied Market Research
Ranked: Best MarketingTech companies in New Zealand
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Tracksuit Provider of analytical solutions for the healthcare industry | $18M | 12 mo ago | Series B | — | 2021 | SanitySentryApple iCloud Mail+23 | — |
| 2 | Optimal Workshop Tools for conducting research on UX | $10M | 52 mo ago | Series B | Alex Burke CEO | 2007 | RubyBootstrapRuby on Rails+27 | 1 job opening · 2 awards |
| 3 | Ideally Consumer insights platform for businesses | $6M | 2 mo ago | Series A | Joshua Nu Co-Founder & CRO | 2023 | WebflowAmazon ALBAmazon Web Services+24 | — |
| 4 | Yabble Provider of AI solutions for data analysis and audience understanding | $2M | 57 mo ago | Acquired | Rachel Oshea Co-Founder & COO | 2013 | — | — |
| 5 | Matomo Web user analytics solutions for conversion rate optimization | $2M | 111 mo ago | Seed | Matthieu Aubry Founder | 2007 | WordPressMySQLPHP+24 | 1 partnership |
| 6 | Aider Digital assistant for small businesses | $495K | 67 mo ago | Acquired | Pete Weaver Co-Founder | 2017 | Webflow EcommerceWebflowcore-js+18 | 1 launch |
| 7 | Mish Guru Campaign management tool for Snapchat | $440K | 132 mo ago | Seed | Ashok Zacharia Fernandez Co-Founder | 2014 | — | — |
| 8 | eVouch Platform offering influencer marketing solutions for the eCommerce industry | $284K | 44 mo ago | Seed | — | 2019 | — | — |
| 9 | JRNY Conversational platform for enterprise applications | $200K | — | Acqui-Hired | David Leach Chief Executive Officer | 2016 | — | — |
| 10 | Marsello Cloud-based industry specific retail marketing solutions | — | 65 mo ago | Seed | Brady Thomas Co-Founder & CPO | 2012 | HubSpot CMS HubAmazon Web Serviceslit-html+33 | — |
| 11 | Plexure Provider of in-store customer insights solutions for customer experience management | — | 86 mo ago | Public | — | 1984 | — | — |
Top 12 MarketingTech companies in New Zealand
#1
Series A · Auckland, Auckland · founded 2023$6Mraised▾
Consumer insights platform for businesses. It is a research platform for informing and developing ideas, concepts, and products. It offers a self-service platform that provides overnight results and on-demand insights. It enables users to test concepts, ideas, and messages with the target audience and receive answers.
- Apr 2026Series A$10M
- Oct 2024Series A$3.8M
- Nov 2023Seed$2.1M
#2
Series B · Auckland, Auckland · founded 2021 · 62 employees$18.5Mraised▾
Provider of analytical solutions for the healthcare industry. It offers continuous, affordable monitoring of brand health metrics like awareness, sentiment, and purchase intent through an intuitive dashboard. The platform provides always-on data collection, category context analysis, and visualization tools to prove marketing ROI and support strategic decisions.
- Jun 2025Series B$25M
- Feb 2024Series A$13.6M
- Feb 2023Seed$4.9M
#3
Series B · Wellington, Wellington · founded 2007 · 96 employees$10Mraised▾
Optimal workshop provide tools to conduct research on the UX. The company provides 5 applications - Trrjack, for creating trees on user journeys to see where the users are getting lost, Optimal Sort, for card sorting to create information flow and website navigation paths, for conducting usability tests related to a particular use case and generate heat maps on wireframes through crowdsourced data, Questions, for creation of user surveys and Reframer, for gathering qualitative feedback from the users. The pricing is divided into 3 buckets - Free, The Suite ($166/month) and Enterprise(price available on request). Clients include Netflix, BBC, Dropbox, Vodafone and British Airways.
- Feb 2022Series B$10M
#4
Acquired · Auckland, Auckland · founded 2013 · 35 employees$2.1Mraised▾
Provider of AI solutions for data analysis and audience understanding. It offers tools for creating AI personas, data theming, summarization, and concept testing. The AI-driven tools generate insights to enhance business knowledge and decision-making.
- Sep 2021Seed$2.1M
- 2020Seed—
#5
Seed · Wellington, Wellington · founded 2007 · 21 employees$2Mraised▾
Matomo, formerly known as Piwik Analytics, provides both on-premise and cloud-based solutions for conversion rate optimization through web user analytics for e-retailers. Its solution provides customer insights to optimize conversion rate. The solution has features such as form & survey analytics, visitor tracking, multi-channel conversion analytics, A/B testing, consumer flow insight and others. Clients include Forbes, SHARP and Oxfam.
- Mar 2017Seed$2M
#6
Seed · Auckland, Auckland · founded 2019 · 5 employees$283.9Kraised▾
Platform offering influencer marketing solutions for the eCommerce industry. It helps to reward customers for tagging on Instagram and to track posts and stories in a dashboard. It allows customers to post an Instagram story at the point of purchase promoting the brand.
- Oct 2022Seed$283.9K
#7
Acquired · Auckland · founded 2017 · 18 employees$495Kraised▾
Aider provides AI technology-based digital assistant to help small businesses be more successful by delivering insights. It provides a solution such as to take action, pay invoices, access analytics and see POS information. The features include social media analytics, facility to communicate via voice & message, sales & admin management, predicts and offers important business alerts.
- Nov 2020Seed—
- Dec 2019Seed$495K
#8
Seed · Auckland, Auckland · founded 2014 · 2 employees$440Kraised▾
Mish Guru is a campaign management tool for Snapchat. The platform lets brand automatically schedule posts, and also give touch ups to live snaps. Dashboard also gives analytics on account performance with parameters like follower count, total impressions earned and individual content performance. It was a resident of New Zealand's digital businesses accelerator, The Lightning Lab
- Jun 2015Seed$440K
#9
Acqui-Hired · Wellington, Wellington · founded 2016 · 2 employees$200Kraised▾
JRNY offers artificial intelligence based conversational platform for enterprise applications. The company claims that the platform is capable of emotionally intelligent conversation thereby streamlining each stage of the customer journey. The platform also provides detailed analytics such as the engagement & click rates, the number of conversations, audience location & demographics etc. Clientele includes Youthline, Volkswagon, Vector, ROTORUA, Ando, MitoQ, WirelessNation etc. The chatbot has applications primarily in the areas of insurance, utilities, and tourism.
- Seed$200K
#10
Seed · Wellington, Wellington · founded 2012 · 42 employees—raised▾
Marsello offers cloud-based industry specific retail marketing solutions. The platform enables businesses of retail and eCommerce industries helps in running marketing campaigns to engage customers. The company offers omnichannel experience and drives email, SMS and loyalty programs for increasing individualised customer experiences, and helps in enhancing industry growth. Some of the clients include CIN7, BIG commerce, Vend and others.
- Jan 2021Seed—
#11
Public · Auckland, Auckland · founded 1984 · 130 employees—raised▾
Provider of in-store customer insights solutions for customer experience management. The software analyzes real-time transactions, weather, and location data enabling retailers to push targeted messages leading to an increase in average transaction value. They combine POS data, machine learning, and weather data with the retailer's loyalty programs leading to an increase in the number of weekly customers. It also combines beacons, push messaging, and customer purchase data to uplift the in-store engagement of customers.
#12
Seed · Auckland, Auckland · founded 2015—raised▾
Cloud-based content creation software solution provider. The features of the solution are to capture multi-channel HD recordings and collaborate with the remote team to create content. It also provides audio content recording, calls scheduling over the mobile phone, tablet & computer, makes interview multimedia, covers breaking events, etc.
- Sep 2018Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of MarketingTech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.