Radar Companies Retail · Colombia
Radar · Retail in Colombia

Best Retail Companies in Colombia

The 161 best Retail companies in Colombia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Frubana.

161companies tracked
$705.7Mdisclosed funding
1unicorns
14have raised

Colombia's Retail sector has 161 companies tracked here, ranked by disclosed equity funding and recent momentum, with a combined $706M raised across the cohort. Frubana leads at $289M, Kite follows at $200M, and those two alone account for roughly 69% of the total pool. That concentration tells you something real about where investor conviction has landed: B2B food distribution and commerce infrastructure, not consumer-facing retail in the traditional sense. One unicorn has emerged. Backers like Y Combinator, FJ Labs, and Rockstart keep appearing in the cap tables, which I'd read as a signal that global accelerator money sees Colombia as a genuine proving ground, not a footnote.

The broader global retail market sits at roughly $795.6B in 2024 and is projected to reach $1,283.6B by 2034 at a 4.0% CAGR, with GenAI and immersive tech driving the demand shift. Across 806 retail and catalog apps globally, median install growth is running around +20% YoY, so the digital channel is genuinely live right now. DMart's fresh Gurgaon lease and DLF doubling its retail footprint reflect the same physical-plus-digital expansion logic playing out across emerging markets. So where does Colombia fit? Right in the middle of that tension, building the supply-chain rails before the consumer wave fully arrives.

Sources & further reading

Ranked: Best Retail companies in Colombia

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackRecent signals
1Frubana
Platform offering a digital marketplace for food and grocery products directly from suppliers
$289M25 mo agoSeries C2018WordPressMySQLPHP+29
2Kite
AI-based Tech first brand acquirers for e-commerce brands
$200M38 mo agoDeadpooledRob Solomon
Co-Founder & CEO
2010
3Chiper
Online B2B platform offering multi-category products
$78M55 mo agoSeries B2018WordPressMySQLFirebase+21
4Laika
Online retailer of pet supplies
$65M53 mo agoSeries BManuela Sanchez Villamarin
Co-Founder
2017PHPFacebook LoginGoogle Sign-in+36
5Elenas
Online social marketplace platform offering multi-category products
$28M44 mo agoSeries BThomas Harsch
Co-Founder
2018WordPressMySQLPHP+18
6Blush-Bar
Retail chains of cosmetic products
$10M81 mo agoSeries AClaudia Lloreda
Founder
2015VTEXDoofinderAnimate.css+272 job openings · 1 expansion
7Pandas
Online retail platform offering multi-category consumer electronic products
$6M48 mo agoSeed2021FirebaseAstroHSTS+2
8Neta
Provider of online-to-offline e-commerce platform leveraging retail stores and social commerce
$5M56 mo agoSeedDiana Corona
Co-Founder
2020
9Refurbi
Online platform offering refurbished electronic products
$4M4 mo agoSeed2018Cart FunctionalityShopifyPostHog+18
10Frate
Provider of software solutions to manage returns for Shopify store owners
$4M21 mo agoSeed2021
11Celes
Provider of retail solutions for e-commerce businesses
$4M25 mo agoSeedLuis Ballestas Ayala
Co-Founder
2022Webflow EcommerceWebflowGSAP+21
12Cubbo
Provider of web-based micro-fulfillment for e-commerce businesses
$4M48 mo agoSeedBrian York
Co-Founder & CEO
2003WebflowZohoIntercom+261 job opening
13Rocketfy
Provider of storefront solutions for e-commerce businesses
$2M41 mo agoSeedAlejandro Kratc
Co-Founder & CEO
2018WordPressMySQLPHP+28
14Sumer
Platform offering solution to create virtual store for businesses
$2M53 mo agoSeed2021WordPressCart FunctionalitySentry+16
15trendierco
Online marketplace for second-hand multi-category fashion products
$2M97 mo agoSeed2016
16Grability
Mobile commerce solution provider
$1M138 mo agoSeedSebastian Mejia
Co-Founder
2013
17OFERTALDIA
Online platform offering deals and offers for multi-category products
$180K168 mo agoDeadpooledJavier Gonzalez
Founder
2011
18Bluu
Platform offering software solution for fashion resellers
$125K59 mo agoDeadpooledJavier Mendez
Co-Founder
2020
19Preki
Provider of a marketplace for buying & selling products
$125K62 mo agoSeed2019
20Valienta
Online reselling platform offering multi-category products
$125K71 mo agoSeedJuan Camilo Vallejo
Co-Founder & CEO
2018

Top 12 Retail companies in Colombia

#1
Seed · Bogota, Bogota · founded 2018 · 10 employees
$4.4Mraised

Online platform offering refurbished electronic products. It offers refurbished electronic products such as mobile phones, tablets, laptops, speakers, and more.

Investors
Bridge Latam, Inca Ventures, Colectivo Jaguara, Irie Investment, Pygma, Epic Angels
Tech stack
Cart FunctionalityCloudflareCore-JsFacebook PixelGodaddyGoogle Analytics
#2
Series C · Bogota, Bogota · founded 2018 · 1700 employees
$289.3Mraised

Platform offering a digital marketplace for food and grocery products directly from suppliers. It is an online platform connecting restaurants with farmers and suppliers through a digital marketplace, aiming to streamline the supply chain and reduce costs for the food service industry in Latin America. The company's platform offers a variety of food products and has secured significant funding to expand its operations.

Funding rounds
  • May 2024Series C$30.1M
  • Oct 2021Series C$157.3M
  • Apr 2021Series B$65M
  • Jan 2020Series A$25M
Investors
Kairos, Y Combinator, GE32, Tiger Global Management, GGV Capital, SoftBank
Tech stack
JavaSemantic UiAmazon AlbAmazon Web ServicesGoogle AnalyticsJsdelivr
#3
Deadpooled · Colombia · founded 2010 · 27 employees
$200Mraised

AI-based Tech first brand acquirers for e-commerce brands. It is a commerce company that helps brands develop the infrastructure and technologies they need to scale their businesses to customers across e-commerce, social, retail, and more. The company claims to use AI and API to help in operation management, manufacturing process, supply chain management, design, and customer acquisition. It uses predictive, assistive, and evaluative AI for customer acquisition The company also invests in, acquires, and operates brands.

Founders & team
Rob SolomonCo-Founder & CEO
Investors
Blackstone, Juxtapose
#4
Seed · Toronto, Ontario · founded 2021 · 5 employees
$4.1Mraised

Developer of a peer-to-peer return matching platform designed to increase profits and decrease emissions. The company's platform helps to drop ship returns from customer to customer, enabling retailers by decreasing the costs and environmental damage associated with returns.

Investors
Matchstick Ventures, 2048 Ventures, Whitecap Venture Partners, Closed Loop Partners, Better Ventures, MergeLane
#5
Seed · Barranquilla, Atlantico · founded 2022 · 24 employees
$4Mraised

Provider of retail solutions for e-commerce businesses. Its solutions include inventory management, analytics, customer loyalty management, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 7k LinkedIn followers — 4.4% of this cohort's audience
Activity: 1 awards announced in 12 mo
Funding rounds
  • May 2024Seed$3M
  • Jul 2023Seed$1M
Founders & team
Luis Ballestas AyalaCo-FounderLuis Almanza HerazoCo-Founder & CEO
Investors
Primeline, MatterScale, Rockstart, FEMSA Ventures, Wayra, Kuiper
#6
Series B · Bogota, Bogota · founded 2017
$78Mraised

Chiper is an online B2B platform offering multi-category products. Its product offerings include home care accessories, sports & fitness, clothing, food & beverages, baby products, and more. The mobile application is available for Andriod and iOS users

Founders & team
Carolina GarcíaCo-founder & Chief Revenue Officer
Investors
Tiger Global Management, Nosara Capital, Endeavor, InQlab, Alter, Interplay
#7
Series B · Bogota, Bogota · founded 2017
$65.2Mraised

Online retailer of pet supplies

LinkedIn Pulse recent public activity · Jul 2026
Audience: 48k LinkedIn followers — 30.1% of this cohort's audience
Founders & team
Manuela Sanchez VillamarinCo-FounderCamilo SanchezCo-Founder
Investors
SoftBank Group, JAM Fund, FJ Labs, Carlos Garcia Otatti, Pedro Garay, Emil Michael
Tech stack
ActivecampaignAmazon CloudfrontAmazon S3Amazon Web ServicesBlueCart Functionality
#8
Series B · Bogota, Bogota · founded 2018 · 359 employees
$28Mraised

Online social marketplace platform offering multi-category products. The platform allows users to sell products through their social networks. Also, users can buy products in categories such as beauty, fashion, electronics, sports, and more. Its app is available on the Android platform.

Founders & team
Thomas HarschCo-Founder
Investors
Leo Capital, FJ Labs, Meesho, alpha4ventures, DILA Capital, Endeavor
#9
Seed · Bogota, Bogota · founded 2021 · 23 employees
$6.3Mraised

Online retail platform offering multi-category consumer electronic products. The product catalog includes smartphones, mobile accessories, audio & video devices, computer accessories, and more from various brands.

Funding rounds
  • May 2022Seed$6.3M
Investors
Third Kind Venture Capital, Acequia Capital, Picus Capital, Tekton Ventures, Partech Partners, Liquid 2 Ventures
#10
Seed · Bogota, Bogota · founded 2003 · 50 employees
$4Mraised

Provider of web-based micro-fulfillment for e-commerce businesses. The platform provides integration to an eCommerce platform and provides access to the network of warehouses distributed in the city. It helps to manage inventory and also receive notifications when the inventory needs reorganization. It also offers its own logistic tools to edit, create, cancel and manage all the orders directly on the platform. The company offers solutions on the subscription-based policy.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 30k LinkedIn followers — 18.9% of this cohort's audience
Hiring: 3 hiring posts in 12 mo (public) · momentum -1 · hiring: Senior Software Engineer, Head of last mile
Founders & team
Brian YorkCo-Founder & CEO
Investors
SV Latam Capital, BLUSTONE, Gerdau, Gaingels, Community Access Fund, Arrebol Capital
Tech stack
CalendlyCart FunctionalityCdnjsCloudflareCloudflare Bot ManagementCore-Js
#11
Seed · Envigado, Antioquia · founded 2018
$2Mraised

Provider of storefront solutions for e-commerce businesses. The platform provides e-commerce businesses a tool to sell product online. Features includes a payment gateway, shipment management, logistics insights, and more.

Founders & team
Alejandro KratcCo-Founder & CEOJuan GrisalesCo-Founder
Investors
Chile Ventures, Redwood Kapital, Rockstart
Tech stack
BootstrapCloudflareCloudflare Bot ManagementContact Form 7Core-JsElementor
#12
Seed · Medellin, Antioquia · founded 2020 · 64 employees
$4.9Mraised

Provider of online-to-offline e-commerce platform leveraging retail stores and social commerce. The company facilitates transactions through existing mom-and-pop stores. It focuses on providing services through social commerce channels.

Funding rounds
  • Oct 2021Seed$4.9M
Founders & team
Diana CoronaCo-Founder
Investors
Kaszek, Founders Fund, Picus Capital, Next Play Ventures, Alter, Graph Ventures

Funding & investor landscape

$705.7Mtotal disclosed funding
24companies funded
16disclosed rounds
0rounds last 90 days
Most active investors
Opera Ventures6 rounds
Rockstart6 rounds
Y Combinator6 rounds
FJ Labs4 rounds
Velum Ventures4 rounds
Alter3 rounds
FEMSA Ventures3 rounds
S7 Ventures3 rounds
Tiger Global Management3 rounds
Wayra3 rounds

Notable founders

Rob Solomon
Co-Founder & CEO · Kite
Luis Ballestas Ayala
Co-Founder · Celes
Luis Almanza Herazo
Co-Founder & CEO · Celes
Carolina García
Co-founder & Chief Revenue Officer · Chiper
Manuela Sanchez Villamarin
Co-Founder · Laika
Camilo Sanchez
Co-Founder · Laika
Thomas Harsch
Co-Founder · Elenas
Brian York
Co-Founder & CEO · Cubbo
Alejandro Kratc
Co-Founder & CEO · Rocketfy
Juan Grisales
Co-Founder · Rocketfy
Diana Corona
Co-Founder · Neta
Claudia Lloreda
Founder · Blush-Bar
Prism market signals · Colombia · country-scoped Prism corpus, 715,047 docs

Market landscape — 10 sub-themes by coverage

Share of Retail coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Retail companies are there in Colombia?
Radar tracks 161 indexable Retail companies headquartered in Colombia that meet our profile-completeness bar.
What is the total funding raised by Retail companies in Colombia?
The Retail companies in Colombia on this list have raised a combined $705.7M in disclosed equity funding across 24 funded companies.
Which is the highest-funded Retail company in Colombia?
Frubana is the highest-funded Retail company in Colombia, with $289.3M in disclosed equity funding.
How many Retail companies in Colombia are funded?
24 of the 161 Retail companies in Colombia on this list have disclosed at least one equity funding round.
How many Retail unicorns are there in Colombia?
1 Retail company in Colombia on this list is valued at $1B or more.
Who are the top investors in Colombia Retail companies?
The most active investors in Colombia Retail companies on this list include Opera Ventures, Rockstart, Y Combinator, FJ Labs, Velum Ventures.
Rohit KhannaTrends & Stories

Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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