Best Sales Force Automation Companies in United Kingdom
The 757 best Sales Force Automation companies in United Kingdom in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Cognism.
Ranking the top Sales Force Automation companies in the United Kingdom by disclosed equity funding, this directory tracks 757 ventures that together have pulled in $1.0B in disclosed capital. That's the real number. AscendX leads the field at $110M raised, with Attio close behind at $89M and 11x at $76M. Those three alone account for the bulk of the funding pool, and the gap between them and the rest of the pack is steep. The global Sales Force Automation market sat at roughly $5.3B in 2020 and is forecast to reach $9.4B by 2027 at an 8.9% CAGR, which tells you the underlying demand isn't slowing. And if you want a sharper sense of why adoption is accelerating right now, recent analysis on boosting sales productivity makes the productivity case in concrete terms.
What strikes me is how distributed the UK scene still is, with zero unicorns across 757 tracked companies. Median funding per company is thin, which means most of these businesses are running lean and proving revenue before they raise again. Active backers like Mercia, Seedcamp, Fuel Ventures, Antler, and MMC Ventures are placing bets across the cohort, not consolidating around one winner. So the competitive picture here isn't one dominant platform. It's a fragmented market where execution on earned revenue, not just capital raised, will determine who's still standing when the category matures.
- ResearchAndMarkets.com
Ranked: Best Sales Force Automation companies in United Kingdom
| # | Company | Disclosed funding | Last round | Stage | Employees | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | Cognism Platform offering lead generation software | $130M | 53 mo ago | Series C | 356 356 → 453 (+27%) | 2016 | HubSpot CMS HubSentryZendesk+43 | — |
| 2 | Connex One Cloud-based data analytics and omni-channel engagement platform 79Growth top 18%Moat top 22%Global top 34%Funding top 40% All 6 signals ▾Growthtop 18% Moattop 22% Globaltop 34% Fundingtop 40% Talenttop 45% Markettop 50% Growth: Headcount 92 → 174 (+89%) across vintages Moat: Editorial + unicorn rating 8/10 · Soonicorn rank vs industry peers · Fliar Intelligence Index 79/100 | $115M | 44 mo ago | Series C | 174 | 2013 | — | 4 awards |
| 3 | AscendX Cloud solutions that supports Salesforce ISVs with go-to-market, product engineering, and financial support… | $110M | 13 mo ago | Series C | — | 2022 | WordPressMySQLPHP+23 | — |
| 4 | CloudSense CPQ & order management solutions for businesses | $94M | 82 mo ago | Series C | 22 22 → 53 (+141%) | 2009 | Cart FunctionalityHubSpot CMS HubSentry+17 | — |
| 5 | Attio Cloud based platform offering CRM software to enterprises | $89M | 9 mo ago | Series B | 13 | 2017 | StoryblokTurbopackSentry+36 | 1 launch |
| 6 | 11x Developer of AI-powered digital workers for sales, RevOps, and go-to-market | $76M | 19 mo ago | Series B | 4 | 2022 | Webflow EcommerceWebflowSalesforce+23 | — |
| 7 | Gearset Provider of a platform for Salesforce DevOps, data management, and security | $55M | 47 mo ago | Series C | 65 | 2014 | Apple iCloud MailGoogle WorkspaceAlgolia+32 | — |
| 8 | Snoop App-based platform for expense management of individuals | $42M | 58 mo ago | Acquired | 27 | 2018 | ContentfulApple iCloud MailNode.js+18 | 1 award |
| 9 | m3ter Platform offering SaaS based utility price management platform | $32M | 37 mo ago | Series A | 48 | 2020 | — | — |
| 10 | Twenty7Tec Provider of technology and data solutions for financial service businesses 50Innovation top 34%Tech top 40%Product top 43%News top 48% All 9 signals ▾Innovationtop 34% Techtop 40% Producttop 43% Newstop 48% Fundingtop 49% Growthbottom 47% Marketbottom 46% Partnersbottom 43% Globalbottom 37% Innovation: 7 product lines Tech: 46 technologies across 4/8 capability areas · Cloud: Cloudflare rank vs industry peers · Fliar Intelligence Index 50/100 | $22M | 21 mo ago | Series A | 120 | 2014 | WordPressPleskApple iCloud Mail+32 | — |
| 11 | HireBOB AI-driven solutions for the fitness and health industry | $20M | 15 mo ago | Series A | — | 2022 | WebflowPostHogHubSpot Analytics+18 | — |
| 12 | Natterbox Virtual phone system integration solutions for salesforce | $16M | 74 mo ago | Series B | 117 | 2010 | WordPress Site EditorWordPressSentry+31 | — |
| 13 | CloudCall Cloud-based business telephony services provider | $16M | 68 mo ago | Acquired | 160 | 2005 | WordPress Block EditorElementorWordPress+27 | 3 launchs |
| 14 | Opendialog Ai AI-based conversational bots for customer support | $13M | 28 mo ago | Series A | 3 | 2017 | — | — |
| 15 | Vyntelligence Provider of sales analytics software for businesses 57Global top 26%Talent top 28%Funding top 35%Tech top 42% All 9 signals ▾Globaltop 26% Talenttop 28% Fundingtop 35% Techtop 42% Moattop 42% Producttop 43% Innovationtop 45% Marketbottom 42% Newsbottom 42% Global: Serving 60+ countries worldwide · Legal entities in 2 countries: Germany, India Talent: 3 named leaders on record · 3 C-suite/founder profiles curated rank vs industry peers · Fliar Intelligence Index 57/100 | $9M | 6 mo ago | Series B | 37 | 2013 | Framer SitesApple iCloud MailGoogle Workspace+10 | 1 partnership · 2 awards |
| 16 | Idio Content Decision Management Software | $9M | 121 mo ago | Acqui-Hired | 23 | — | — | — |
| 17 | Trumpet Platform offering sales enablement solutions for salespeople | $8M | 22 mo ago | Seed | 6 | 2021 | WebflowSentryApple iCloud Mail+34 | 1 launch |
| 18 | Kluster Revenue analytics and sales forecasting platform | $8M | 37 mo ago | Series A | 13 13 → 32 (+146%) | 2016 | — | — |
| 19 | VerbaFlo Developer of conversational artificial intelligence software for real estate operations 67Growth top 20%News top 27%Talent top 28%AI top 30% All 8 signals ▾Growthtop 20% Newstop 27% Talenttop 28% AItop 30% Techtop 38% Fundingtop 48% Marketbottom 34% Globalbottom 32% Growth: Web rank 10,000,000 → 5,000,000 YoY · Fresh capital in last 24 mo News: 5 BI events in 12 mo (of 5 tracked, 2 types) · 4 high-value events (IPO/M&A/funding/contracts) in 12 mo rank vs industry peers · Fliar Intelligence Index 67/100 | $7M | 3 mo ago | Seed | — | 2024 | WebflowSentryWistia+24 | 1 partnership · 1 award |
| 20 | Tactic AI based sales and marketing platform for businesses | $6M | 53 mo ago | Seed | 4 | 2019 | — | — |
| 21 | Glyphic AI copilot for sales teams | $6M | 36 mo ago | Seed | 10 | 2022 | WebflowPostHogGoogle Analytics+17 | — |
| 22 | Akkroo Data and lead capture solution for events on tablet, mobile and the web. | $5M | 94 mo ago | Acquired | 46 | 2013 | — | — |
| 23 | BlackCurve Cloud based pricing optimisation software for businesses | $5M | 39 mo ago | Seed | 14 | 2016 | — | — |
| 24 | Avnio Offers cloud-enabled RFP response and automation software | $4M | 50 mo ago | Acquired | 17 | 2019 | — | — |
| 25 | OneUp Cloud based performance management tool for sales teams | $4M | 36 mo ago | Seed | 9 | 2015 | — | 1 launch |
| 26 | Nivo Developer of an AI platform for streamlining loan application processes | $4M | 41 mo ago | Series A | 7 | 2017 | WebflowApple iCloud MailGoogle Workspace+15 | 1 award |
| 27 | Convertr Provider of a platform offering software to optimize customer journeys | $4M | 56 mo ago | Series A | 30 30 → 70 (+133%) | 2011 | WordPressApple iCloud MailGoogle Workspace+27 | 1 partnership |
| 28 | Booking Live Platform for appointment scheduling | $4M | 50 mo ago | Seed | 12 | 2007 | WordPressMySQLPHP+26 | — |
| 29 | mnAI Cloud-based lead generation solution for enterprises | $3M | 49 mo ago | Seed | 6 | 2019 | — | — |
| 30 | Fifth Dimension AI Real estate operations management platform 37Growth top 35%Funding top 38%Talent top 38%Tech top 39% All 9 signals ▾Growthtop 35% Fundingtop 38% Talenttop 38% Techtop 39% Moattop 47% Globalbottom 42% Patentsbottom 31% Innovationbottom 30% Marketbottom 27% Growth: Fresh capital in last 24 mo Funding: Raised $2.8M across 3 rounds · 3 rounds over 3 yrs (1.0/yr) rank vs industry peers · Fliar Intelligence Index 37/100 | $3M | 1 mo ago | Series A | — | 2023 | WordPressMySQLPHP+16 | — |
| 31 | dijuno AI based marketing and sales insights for businesses | $3M | 35 mo ago | Seed | 4 | 2018 | — | — |
| 32 | Workbounce Provider of collaborative enablement platform for CX and sales teams | $3M | 51 mo ago | Seed | 2 | 2020 | — | — |
| 33 | Workbooks Web based CRM for SMBs | $3M | 6 mo ago | Series A | 53 53 → 65 (+23%) | 2007 | WordPressMySQLPHP+26 | 1 partnership · 3 awards |
| 34 | Sherpa Insurance agency leads conversion and sales solutions for the insurance industry | $2M | 50 mo ago | Seed | 15 | 2015 | — | — |
| 35 | Clarity Stack Platform offering lead intelligence solutions | $2M | 51 mo ago | Deadpooled | 22 | 2018 | — | — |
| 36 | Digital Iron Generative AI and data ingestion solutions for machinery after sales | $2M | 23 mo ago | Seed | — | 2023 | Framer SitesReactPriority Hints+8 | — |
| 37 | SalesDesk Platform offering sales enablement tools and solutions for sales representatives | $2M | 41 mo ago | Seed | 5 | 2020 | WebflowGSAPAmazon Web Services+12 | — |
| 38 | Commissionly Cloud-based incentive management solutions provider | $2M | 31 mo ago | Seed | 4 | 2017 | — | 2 partnerships |
| 39 | Flowla Cloud based platform offering sales enablement solutions for enterprises | $2M | 4 mo ago | Seed | 3 | 2022 | — | — |
| 40 | Symbe AI-powered business case platform for value-based sales professionals | $1M | 8 mo ago | Seed | — | 2023 | StoryblokTailwind CSSGSAP+13 | — |
| 41 | Superlayer Cloud based platform offering sales forecasting solutions for enterprises | $1M | 40 mo ago | Seed | 2 | 2021 | — | — |
| 42 | Moverly Digital platform for creating and managing property packs to facilitate home sales | $1M | 20 mo ago | Seed | — | 2022 | Node.jsFirebaseGoogle Cloud+12 | — |
| 43 | Scene Provider of an AI-driven platform for generating personalized sales content | $936K | 17 mo ago | Seed | 16 | 2011 | Amazon Web ServicesCloudflareUnpkg+19 | — |
| 44 | Noki Platform offering research automation solutions for enterprises | $716K | 37 mo ago | Seed | 2 | 2021 | — | — |
| 45 | OpenFi Conversational AI platform that enables businesses to provide customer nurturing using WhatsApp | $633K | 9 mo ago | Seed | — | 2023 | — | — |
| 46 | Stack Cloud-based sales enablement software solutions provider | $559K | 26 mo ago | Seed | — | 2019 | — | — |
| 47 | Kular AI-powered sales tool for sales teams to manage tasks | $500K | 20 mo ago | Seed | — | 2015 | TypeScriptGraphQLMUI+18 | — |
| 48 | Allegrow Intelligence-based sales automation solutions | $499K | 14 mo ago | Seed | 6 | 2019 | Webflow EcommerceWebflowMobX+21 | — |
| 49 | FourFour AI powered conversational analytics platform | $384K | 25 mo ago | Seed | — | 2023 | — | — |
| 50 | Sendr Provider of AI-powered platform for personalized sales outreach and engagement | $335K | 10 mo ago | Seed | — | 2023 | Framer SitesBugHerdSalesforce+17 | 3 launchs |
Top 12 Sales Force Automation companies in United Kingdom
#1
Series B · London, England · founded 2017 · 13 employees$89Mraised▾
Cloud based platform offering CRM software to enterprises. It includes an intelligent automation engine that allows users to automate business processes, such as lead routing and customer engagement by streamlining workflows and enhancing performance. The solution offers features such as contact management, email management, API integrations, calendar management, and permissions management. It also offers native iOS and Android apps for the CRM solution.
- Aug 2025Series B$52M
- Aug 2024Series B$33M
- Feb 2023Series A$23.5M
- Apr 2022Series A$22.6M
#2
Series C · London, England · founded 2022$110Mraised▾
Cloud solutions that supports Salesforce ISVs with go-to-market, product engineering, and financial support teams. It helps in managing productivity and transforming tech stacks on CRM platforms. It offers products including Q-Assign an intelligent assignment system for leads, opportunities, cases, work orders, tasks, and custom objects on Salesforce, Eposly point of sale for managing retail businesses on Salesforce, AI-powered email integration that creates and updates records automatically from inbound emails, and case orchestrator a hyper-optimized case management system that accelerates cases via auto-create, auto-update, auto-triage, sentiment analysis, and more.
- May 2025Series C$60M
- May 2025Conventional Debt$50M
#3
Seed · St Albans, England · founded 2024$7Mraised▾
Developer of conversational artificial intelligence software for real estate operations. This technology automates communication across voice, email, text, and web chat channels. The system manages lead qualification, scheduling, resident support, and payment reminders by integrating with existing management platforms. It processes inquiries to provide responses based on defined operational policies and workflows. The software facilitates automated interactions throughout the leasing and management lifecycle to assist with task handling and information routing.
- Mar 2026Seed$7M
#4
Series A · Oxford, England · founded 2023$2.8Mraised▾
Real estate operations management platform. It helps with streamlining investment, asset management, research, and marketing.
- May 2026Series A$26M
- Sep 2024Series A$7M
- Sep 2023Seed$2.9M
#5
Series B · London, England · founded 2013 · 37 employees$9.4Mraised▾
Provider of sales analytics software for businesses. It allows companies to capture live insights from their sales representative where ever they are by asking relevant questions. It also allows updating meetings or client interactions directly. Its additional features include sales forecasting, CRM integration, and sales representative management. The mobile application is available on Android and iOS platforms.
- Nov 2025Series B$30M
- Oct 2024Series A—
- Nov 2019Series A$5.9M
- May 2018Seed$763.2K
#6
Series B · London, England · founded 2022 · 4 employees$76Mraised▾
Developer of AI-powered digital workers for sales, RevOps, and go-to-market. These digital workers automate tasks, operate around the clock, and offer multilingual capabilities. The digital workers integrate into existing tech ecosystems and learn continuously to improve performance. They identify prospects, engage leads, and aim to convert opportunities.
- Nov 2024Series B$50M
- Sep 2024Series A$24M
- Aug 2023Seed$2M
#7
Series A · Reading, England · founded 2007 · 53 employees$2.7Mraised▾
Workbooks’ solutions are designed for the needs of small and medium-sized businesses. In addition to contact and lead management, the software offers pipeline management sales forecasting, contract management, quotation preparation and invoicing features. It offers a subscription-based pricing policy. Its major clients are Newmarket Holidays and Russel Finex.
- Dec 2025Series A$22.2M
- Jul 2011Angel$2.3M
- 2011Seed$365.5K
#8
Seed · London, England · founded 2022 · 3 employees$1.6Mraised▾
Cloud based platform offering sales enablement solutions for enterprises. It provides content management and tools for assistance in the sales cycle for sales reps. It helps in creating personalized sales stories for engaging prospects. It also provides features like actionable insights, notifications, and personalization of the features and integrations with CRM.
- Jan 2026Seed$2.5M
- Mar 2023Seed$1.3M
- Oct 2022Seed$345.8K
#9
Series A · Bath, England · founded 2022$20.4Mraised▾
AI-driven solutions for the fitness and health industry. It provides personalized interactions and support across various communication channels. It creates custom AI employees that mimic the behavior and voice of a brands team members. Its AI employees are designed to handle sales, customer service, motivation, and engagement tasks.
- Mar 2025Series A$20M
- 2024Seed—
- Mar 2024Seed$394.7K
#10
Series A · London, England · founded 2014 · 120 employees$21.6Mraised▾
Provider of technology and data solutions for financial service businesses. The company offers an integrated platform designed to expand customer reach and enhance efficiency. It delivers solutions for sourcing, customer relationship management, and data analytics. The platform also supports mortgage product distribution and advertising for lenders.
- Sep 2024Series A$21.6M
- Jan 2014Seed$49.6K
#11
Seed · London, England · founded 2023$1.5Mraised▾
AI-powered business case platform for value-based sales professionals. The platform provides ready-to-go templates for various sales and renewal scenarios for managing the business case building process. It offers functionalities such as customer alignment, solution prioritization, performance optimization, and more.
- Oct 2025Seed$107.8K
- Feb 2024Seed$1.5M
#12
Seed · London, England · founded 2021 · 6 employees$8.3Mraised▾
Platform offering sales enablement solutions for salespeople. The platform enables salespeople to design personalized, trackable sales Pods. It enables them to track their pods when used by sales leads. It provides them with an analytics dashboard to segregate the leads.
- Aug 2024Seed$6.3M
- Jun 2022Seed$2M
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sales Force Automation coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.