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Radar · Sports Tech in Estonia

Best Sports Tech Companies in Estonia

The 33 best Sports Tech companies in Estonia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Coolbet.

33companies tracked
$43.2Mdisclosed funding
0unicorns
7have raised
Sources & further reading
  • prnewswire.com
  • The Business Research Company
FLIAR INTELLIGENCE · SPORTS TECH × ESTONIA

Our analysis of 50 Sports Tech companies

$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year

Ranked: Best Sports Tech companies in Estonia

#CompanyRevenueDisclosed fundingEmployeesFoundedFounderTech stackRecent signals
1betPawa
Provider of an online sports betting platform
$22M
FY2023
—4252013—SkolengoSentryNode.js+15—
2Coolbet
Online gambling platform offering multi-category games
$15M
FY2022
$41M268
268 → 330 (+23%)
2016Jan Svendsen
Founder & Executive Chairman
Windows ServerMicrosoft ASP.NETMaterial Design Lite+15—
3Next Golf
Online retailer of golf equipment and apparel
$686K
FY2022
——2010Andres Soo
CEO
WordPress Block EditorWordPressMySQL+20—
4Aposta 10
Online platform offering sports betting tips
$533K
FY2022
—52008—Node.jsPanda CSSReact+19—
5Horse care
Online retailer platform for horse care products and accessories
$390K
FY2023
—12015—WordPress Block EditorCart FunctionalityWooCommerce+26—
6Sportity
Provider of sports IT solutions
$198K
FY2022
—52014—TildaApple iCloud MailGoogle Workspace+15—
7Sportlyzer
Sports training management software
$183K
FY2022
$507K1062009Tonis Saag
Co-Founder & CEO
WordPressMySQLPHP+20—
8RefPal
Video analysis platform for referee
$116K
FY2022
—10
10 → 7 (-30%)
2018Kristo Tohver
Co-Founder
Apache HTTP ServerTippy.jsHSTS+3—

Top 7 Sports Tech companies in Estonia

#1
Seed · Tallinn, Harju County · founded 2020 · 4 employees
$793.7Kraised
▾

Provider of marketplace-based fantasy sports platform for basketball. It provides users with a platform that allows fans to play fantasy basketball, collect and trade digital basketball cards, and earn prizes. Users can sign the best players, sell and trade them with other users to create their winning team.

Funding rounds
  • Jan 2024Seed$793.7K
Founders & team
Marek KeskullCo-Founder & CEOMartin LondCo-Founder
Investors
Trind VC, Startup Wise Guys, 3 Comma Capital
#2
Acquired · Tallinn, Harju County · founded 2016 · 268 employees
$41Mraised
▾

Coolbet is an online gambling platform offering multi-category games. The platform enables users to wager on various games like poker, sports betting, Iive casinos, and more. It offers features like engaging UI/UX, variant payment options, and more.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 15k LinkedIn followers — 65.4% of this cohort's audience
Hiring: 3 hiring posts in 12 mo (public) · momentum +3 · hiring: Data Analyst, Head of VIP
Activity: 1 awards announced in 12 mo
Funding rounds
  • Series C$41M
Founders & team
Jan SvendsenFounder & Executive Chairman
Investors
Vereeni, Yolo Investments, Raging Bull
Tech stack
Amazon SesAmazon Web ServicesBootstrapGoogle AnalyticsGoogle Font ApiGoogle Tag Manager
#3
Funding Raised · Tallinn, Harju County · founded 2019
$500Kraised
▾

Online networking platform for MMA fans. It allows MMA fans to connect with fighters and provides content about matches. It also provides fans with information about fighters.

Funding rounds
  • Mar 2021ICO$500K
Founders & team
Zlatko MahicFounderDarren RussellCEO
#4
Funding Raised · Tallinn, Harju County · founded 2021 · 19 employees
$160Kraised
▾

Provider of AI-powered crypto-based sports betting platform. It allows the users to bet on their own performance in sports and compete with others through AI-video referee. It also provides a platform to compete with friends and offers blockchain-integrated products.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 3k LinkedIn followers — 11.8% of this cohort's audience
Funding rounds
  • May 2021ICO$160K
Founders & team
Salome AzevedoCo-Founder
Investors
Extrawatts
Tech stack
CloudflareCookiebotCore-JsFacebook PixelGoogle AnalyticsGoogle Workspace
#5
Seed · Parnu, Parnu County · founded 2018 · 1 employees
$121.9Kraised
▾

Developer of a tennis court booking platform. It lets users search and reserve tennis court timings according to their preferred locations.

Funding rounds
  • Feb 2021Seed$121.9K
  • 2020Seed—
Founders & team
Janno MetsaCo-Founder
Investors
Estonian Business Angels Network, Tehnopol
#6
Seed · Tartu, Tartu · founded 2009 · 106 employees
$507Kraised
▾

Sportlyzer is a team and training management software. Provides features for athelete database, online membership applications , scheduling and meeting teams, invoicing, payments, attendance tracking, email and sms notifications and more.

Funding rounds
  • May 2012Seed$250K
  • Aug 2011Seed—
  • Aug 2009Seed$257K
Founders & team
Tonis SaagCo-Founder & CEO
Investors
SmartCap, Estonian Development Fund, Seedcamp, Tera Ventures, Contriber, Bright
Tech stack
Amazon S3Amazon Web ServicesAngularjsAzureAzure Front DoorCore-Js
#7
Funding Raised · Tallinn, Harju County · founded 2016
$55.8Kraised
▾

Platform to book sports and wellness coaches. It lets users search for sports and fitness trainers according to their preferences in their locations. Its application is available for Android and iOS devices.

Funding rounds
  • Aug 2016Grant (prize money)$55.8K
Founders & team
Priit ParnaFounder
Investors
EIC Fund
Tech stack
CloudflareCloudflare Bot ManagementGoogle AnalyticsHttp/3Node.JsNuxt.Js

Funding & investor landscape

$43.2Mtotal disclosed funding
7companies funded
8disclosed rounds
0rounds last 90 days
Most active investors
Yolo Investments2 rounds
3 Comma Capital1 rounds
Bright1 rounds
Contriber1 rounds
EIC Fund1 rounds
Elevator Startups1 rounds
Estonian Business Angels Network1 rounds
Estonian Development Fund1 rounds
Extrawatts1 rounds
GOODsoil1 rounds

Notable founders

Marek Keskull
Co-Founder & CEO · Scorestars
Martin Lond
Co-Founder · Scorestars
Jan Svendsen
Founder & Executive Chairman · Coolbet
Zlatko Mahic
Founder · MMAON
Darren Russell
CEO · MMAON
Salome Azevedo
Co-Founder · Dotmoovs
Janno Metsa
Co-Founder · MyGames
Tonis Saag
Co-Founder & CEO · Sportlyzer
Priit Parna
Founder · SCULT
Prism market signals · Estonia · country-scoped Prism corpus, 29,759 docs

Market landscape — 10 sub-themes by coverage

Share of Sports Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · Estonia

How research on Sports Technology is moving in Estonia

A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 0 Estonia-affiliated papers.

top research entities
  • —
leading researchers
—

Common questions

How many Sports Tech companies are there in Estonia?
Radar tracks 33 indexable Sports Tech companies headquartered in Estonia that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in Estonia?
The Sports Tech companies in Estonia on this list have raised a combined $43.2M in disclosed equity funding across 7 funded companies.
Which is the highest-funded Sports Tech company in Estonia?
Coolbet is the highest-funded Sports Tech company in Estonia, with $41M in disclosed equity funding.
How many Sports Tech companies in Estonia are funded?
7 of the 33 Sports Tech companies in Estonia on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in Estonia?
None of the Sports Tech companies in Estonia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Estonia Sports Tech companies?
The most active investors in Estonia Sports Tech companies on this list include Yolo Investments, 3 Comma Capital, Bright, Contriber, EIC Fund.
Riya SenguptaFinancials

Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.

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