Best Sports Tech Companies in Stockholm, Sweden
The 54 best Sports Tech companies in Stockholm, Sweden in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PlayReplay.
Our analysis of 50 Sports Tech companies
$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.
Ranked: Best Sports Tech companies in Stockholm
| # | Company | Disclosed funding | Last round | Stage | Founder | Founded | Tech stack | Recent signals |
|---|---|---|---|---|---|---|---|---|
| 1 | PlayReplay Provider of performance analytics platform for tennis | $12M | 2 mo ago | Series B | Hans Lundstam CEO and Founder | 2019 | WebflowGSAPMicrosoft Advertising+14 | 1 partnership |
| 2 | PS of Sweden Online retailer of equestrian sports products and equipment | $6M | 71 mo ago | Series A | Karin Bjarle ex-Founder | 2011 | StoryblokNode.jsFirebase+14 | — |
| 3 | Stellar Equipment Online fashion brand offering performance-fabric based sportswear apparel for men and women | $2M | 117 mo ago | Seed | John Crawford-Currie Co-Founder & CCO | 2015 | StoryblokCentraCart Functionality+33 | — |
| 4 | Racefox Mobile app-based digital coach for runners and skiers | $2M | 58 mo ago | Series A | Magnus Jonsson Founder & CEO | 2013 | — | — |
| 5 | Just Football AI and augmented reality based football training solution | $1M | 113 mo ago | Deadpooled | Kasper Ljungstrom Skov Co-Founder & CEO | 2016 | — | — |
| 6 | Ridely App-based training solution for equestrians sports | $983K | 62 mo ago | Seed | — | 2016 | WordPressMySQLPHP+22 | — |
| 7 | Adverty Provider of in-game advertising platform connecting brands with gaming audiences | $570K | 88 mo ago | Public | Niklas Bakos Founder & Chief Strategy Officer | 2016 | WordPressMySQLPHP+16 | — |
| 8 | Worlds Marathons Online marketplace for running event tickets | $419K | 112 mo ago | Seed | — | 2016 | Facebook LoginBootstrapMicrosoft ASP.NET+26 | — |
Top 12 Sports Tech companies in Stockholm
#1
Series B · Stockholm, Stockholm County · founded 2019$12Mraised▾
Provider of performance analytics platform for tennis. It provides users with an app-based platform for data analytics solutions for performance analysis in tennis. It also provides users with an integrated solution for real-time tennis tracking. Its features include speed measurement, match statistics, and precision line calls. Its app is available on the iOS platform.
- May 2026Series B$12M
#2
Series A · Stockholm, Stockholm County · founded 2011 · 25 employees$5.8Mraised▾
Online retailer of equestrian sports products and equipment. It provides users with a company that offers quality products for horses and riders. It also provides users with bridles, reins, browbands, and saddle parts. They specialize in anatomical bridles and use eco-friendly leather for their products.
- Aug 2020Series A$5.8M
#3
Series A · Stockholm, Stockholm County · founded 2013 · 3 employees$1.6Mraised▾
Racefox is a mobile app-based digital coach for runners and skiers. The platform leverages a chest sensor to monitor body movement and provides real-time feedback. Features include full-body motion analysis, real-time audio coaching, personalized training plans, and more. The company offers all the features on a subscription-based plan. Its mobile app is available on Android and iOS platforms.
- Aug 2021Grant (prize money)$59K
- Oct 2019Grant (prize money)$2.8M
- Mar 2019Series A$1.6M
#4
Seed · Stockholm, Stockholm County · founded 2016 · 14 employees$982.9Kraised▾
Ridely is an app-based training solution for equestrians sports. The platform enables users to plan, log in to training sessions, and improve their statistics. Users can share their details via the app. Its mobile app is available for Android and iOS devices.
- May 2021Seed$982.9K
#5
Seed · Stockholm, Stockholm County · founded 2015 · 15 employees$1.7Mraised▾
Online fashion brand offering performance-fabric based sportswear apparel for men and women. The company offers sustainable and performance fabric made t-shirts, jackets, pants, shorts, trousers, tops, and more. The company claims to offer apparel and accessories for multiple sports and outdoor activities including skiing, snowboarding, trekking, hiking, and more.
- Sep 2016Angel$1.7M
#6
Deadpooled · Stockholm, Stockholm County · founded 2016 · 8 employees$1.4Mraised▾
Just Football provides an AI and augmented reality-based football training solution. Combines physical and digital technologies for inspiring kids to get to play the sport and exercise while interacting with each other in the real world. Provides solutions to analyze the speed and accuracy of a shot and enables users to add visual effects or filters to the video footage in order to create unique user-generated content.
- Feb 2017Seed$33.6K
- Dec 2016Seed$27.3K
#7
Public · Stockholm, Stockholm County · founded 2016 · 21 employees$570Kraised▾
Provider of in-game advertising platform connecting brands with gaming audiences. The platform enables developers to monetize gaming sessions without disrupting user experience. It offers tools to manage, track, and optimize advertising campaigns. The platform uses technology to track in-game viewability and impressions. It provides a portal for developers and advertisers to monitor revenue and ad spend.
- Feb 2019Grant (prize money)$56.9K
- Sep 2018Grant (prize money)$58.1K
- May 2017Seed$570K
#8
Seed · Stockholm, Stockholm County · founded 2016 · 26 employees$418.8Kraised▾
World Marathons is an online marketplace offering tickets for various running events across the world. Events organisers can register on the platform as merchants and sell tickets on the platform. The merchants on the platform can create their own website on the platform and promote their event using world marathons. The platform offers event tickets to more than 1800 marathons, as of March 2017.
- Mar 2017Seed$418.8K
#9
Seed · Stockholm, Stockholm County · founded 2018 · 10 employees$84.7Kraised▾
Developer of autonomous robots for golf ball collection on driving ranges. These robots automate the collection process, offering efficiency and sustainability. The robots use GPS for navigation and are monitored via a remote system. They are battery-powered, promoting silent operation and reducing carbon footprint.
- 2022Seed—
- Dec 2019Seed$84.7K
- Mar 2019Grant (prize money)$32.1K
#10
Seed · Stockholm, Stockholm County · founded 2014 · 5 employees$37.7Kraised▾
Provider of an online fitness training platform for golf coaching professionals. It helps coaches to get trained with online lessons. Using app coaches can manage their players, track their progress, share videos & communicate with players. The company also helped sporting clubs & academies with its platform.
- Aug 2017Seed$37.7K
#11
Deadpooled · Stockholm, Stockholm County · founded 2015$40Kraised▾
Fanzone is a social platform for professional athletes and enabling them to become their own media channels. They will help the athletes in content creation, distribution, news monitoring, data analytics and opportunities to monetize their fan base.
- Aug 2015Seed$40K
#12
Seed · Stockholm, Stockholm County · founded 2015—raised▾
Developer of a metaverse-based sports fishing platform
- Mar 2022Seed—
Funding & investor landscape
Notable founders
Market landscape — 10 sub-themes by coverage
Share of Sports Tech coverage by sub-theme.
Regulatory-risk over time rising
Funding & growth over time
funding rising · growth rising
How research on Sports Technology is moving in Sweden
A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 13 Sweden-affiliated papers.
- Halmstad University5
- Linnaeus University3
- University of Gothenburg3
- Karolinska Institutet2
- Lund University2
- Athletes2
- Genotype1
- Allele1
- Polymorphism (computer science)1
- Allele frequency1
- Athletes6
- Physical therapy4
- Narrative review3
- Anthropometry2
- Energy balance1
Common questions
Riya reads income statements for fun. She covers the real money in a sector — revenue, growth, who actually earns — and never met a vague claim she didn't want a number for.