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Radar · Sports Tech in Victoria

Best Sports Tech Companies in Victoria, Australia

The 76 best Sports Tech companies in Victoria, Australia in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: PointsBet.

76companies tracked
$219.9Mdisclosed funding
0unicorns
11have raised
FLIAR INTELLIGENCE · SPORTS TECH × VICTORIA

Our analysis of 50 Sports Tech companies

$7.8b in tracked funding; 96% of the stack-profiled cohort runs cloud-native; funding activity peaked in 2025.

50companies analysed
96%cloud-native stacks
2025funding peak (by rounds)
6unicorns
2018median founding year
113kcombined LinkedIn audience
70%of audience held by top 3
1companies hiring publicly (12 mo)

Ranked: Best Sports Tech companies in Victoria

#CompanyApp-install YoYDisclosed fundingEmployeesFounderTech stackWeb popularityRecent signals
1Kick
Developer of a registration platform for sports leagues
+90%—317Edward Craven
Co-Founder
TurbopackNode.jsRadix UI+17Top 1k1 partnership
2Cricket Australia
Offers online media platform for cricket news & information
+46%———Apple iCloud MailAmazon Web ServicesTikTok Pixel+31Top 100k—
3FOX SPORTS Australia
Provider of an online media platform offering its own sports reportage
+30%—681Drea Avent
CEO
Cart FunctionalityWordPressApple iCloud Mail+52Top 10k—
4gameday
GameDay offers membership management, tournaments, eCommerce, fundraising, match management, business…
+11%—65—WordPressMySQLPHP+25Top 1M—
5Essendon Football Club
Online platform providing news on football
+6%—273—Apple iCloud MailMicrosoft 365Java+30Top 500k3 job openings
6Plunge
Developer of an app-based platform for equestrian sports
+3%———WordPressMySQLPHP+20Top 50M—
7PointsBet
Developer of an online sports betting platform
—$116M653—Cart FunctionalityAzureReact+18Top 500k—
8Cipher Sports
Diverse software for sports businesses
—$5M26Adam Fiske
Chief Executive Officer | Co-Founder
Node.jsHeadless UITailwind CSS+15Top 50M1 partnership
9BetMakers Technology Group
Tech-enabled solutions for sports betting operators
—$86M500—WordPressMySQLPHP+24Top 10M—
10theCrag
Developer of a diversified platform for rock climbing
—$233K—Campbell Gome
Co-Founder
BootstrapSparkPostGoogle Workspace+8Top 50k—
11Sports Performance Tracking
Wearable and app based sports performance tracking and analysis
—$7M6William Strange
Founder / Director
Cart FunctionalityShopifyVimeo+32Top 5M—
12SportChamps
Sports and racing tournament betting platform
—$4M12Alan Eskander
Founder & CEO
FirebaseGoogle MapsChart.js+28Top 50M—
13ECAL
Calendar marketing platform for brands
—$2M13—WordPressMySQLPHP+31Top 500k—

Top 10 Sports Tech companies in Victoria

#1
Acquired · Richmond, Victoria · founded 2017 · 653 employees
$116.4Mraised
▾

Developer of an online sports betting platform. It allow users to place bets on multiple sports like soccer, basketball, horse racing, and much more. It also offers other features like betting news, odds, and spread betting.

Funding rounds
  • Jun 2022Post IPO$65.3M
  • Sep 2020Post IPO$51.1M
Investors
Sports International Group
Tech stack
Amazon AlbAmazon Web ServicesApple Icloud MailAzureAzure MonitorCart Functionality
#2
Series A · Melbourne, Victoria · founded 2021 · 26 employees
$5Mraised
▾

Diverse software for sports businesses. Its products include data management software, betting analytic tools, news and updates, AI tools, and online gambling content. It also caters to fantasy league providers.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 2k LinkedIn followers
Activity: 1 product launches · 1 partnerships · 1 awards (incl. Betfair Australia) announced in 12 mo
Funding rounds
  • Jul 2022Series A$5M
Founders & team
Adam FiskeChief Executive Officer | Co-FounderDarryl WoodfordCo-Founder & CTONick SladeCo-Founder
Investors
Cygnet Capital
#3
Public · Broadmeadows, Victoria · founded 2013 · 500 employees
$85.8Mraised
▾

Tech-enabled solutions for sports betting operators. It offers tech-enabled solutions for gambling operators. It offers white-lable widget solutions for the sportsbook. It offers an integrity platform that provides a comprehensive presentation of race-day and historical data and more. It offers features like ease of integration, customized solutions, automated solutions, etc.

Funding rounds
  • Feb 2021Post IPO$25M
  • Dec 2020Post IPO$36.9M
  • Jun 2020Post IPO$24M
Investors
Tekkorp Capital
Tech stack
Amazon SesAmazon Web ServicesApple Icloud MailGoogle AnalyticsGoogle WorkspaceHsts
#4
Seed · Northcote, Victoria · founded 1999
$233Kraised
▾

Developer of a diversified platform for rock climbing

Funding rounds
  • Jun 2021Angel$233K
Founders & team
Campbell GomeCo-Founder
Tech stack
Apache Http ServerBootstrapCdnjsCloudflareGoogle AnalyticsGoogle Workspace
#5
Series A · Melbourne, Victoria · founded 2013 · 6 employees
$6.9Mraised
▾

Wearable and app based sports performance tracking and analysis

Funding rounds
  • Dec 2017Series A$5M
  • Sep 2016Angel$1.1M
  • Sep 2015Angel$713K
Founders & team
William StrangeFounder / Director
Investors
HYPE
Tech stack
Amazon AlbAmazon Web ServicesApple PayCart FunctionalityCdnjsCloudflare
#6
Seed · Melbourne, Victoria · founded 2016 · 12 employees
$3.5Mraised
▾

SportChamps is a sports and racing tournament betting platform. It allows users to participate in multiple betting tournaments of games. Users can improve their leadership position to win rewards and real money through the app. The app is available for Android and iOS platforms.

Funding rounds
  • Oct 2017Angel$3.5M
Founders & team
Alan EskanderFounder & CEO
Investors
Brian Singer, Alan Green, James Bailieu, Steven Skala, Alex Cartel
#7
Series A · Melbourne, Victoria · founded 2010 · 13 employees
$2Mraised
▾

Calendar marketing platform for brands. It engages fans by engaging with through personal calendars. It enables businesses to run push notifications and text marketing-based campaigns to update customers about upcoming events. Features include geo-location-based campaigns, multilingual campaigns, gated logins, and dynamic updates. It offers an admin dashboard to track parameters like number of subscribers, visitors, visitor interest, and click-throughs.

Funding rounds
  • Aug 2014Series A$2M
Investors
Oxygen Ventures, Mount Row Partners
Tech stack
AkismetAmazon CloudfrontAmazon Cloudwatch RumAmazon S3Amazon SesAmazon Web Services
#8
Funding Raised · Melbourne, Victoria · founded 2016
$25Kraised
▾

Recova Wear (Previously The Great Conceal) is a sustainable clothing line designed for patients in the rehabilitation process. The clothing range covers products like tees, shorts, which can be used for outdoor, gym and sleepwear puposes. The company was funded by RMIT's New Enterprise Investment Fund with a zero interest loan of $25K.

Funding rounds
  • 2019Grant (prize money)$20K
  • Nov 2015Conventional Debt$25K
Founders & team
Penny WeberFounder
Investors
Melbourne Accelerator Program, RMIT
#9
Deadpooled · Melbourne, Victoria · founded 2016 · 3 employees
$20Kraised
▾

RefLIVE is a smartwatch and smartphone app for soccer referees to manage their required administration tasks. Currently, all records for team sheets are received on paper and in-game details are recorded with a pen and notepad in a time consuming and inaccurate process.RefLIVE's app allow for referees to upload teams and match information via their smartphone, record the in-game details with their smartwatch and then review, edit and submit the information again from the smartphone with simplicity. The wearable and app allows for referees to be able to enter the information quicker on a smartwatch resulting in more playing time in games where many details are entered.

Funding rounds
  • 2017Grant (prize money)$20K
Founders & team
Simon MurphyCo-Founder & COO
Investors
Melbourne Accelerator Program, Startmate
#10
Seed · Truganina, Victoria · founded 2012 · 19 employees
—raised
▾

Online platform offering mountain bike products, clothes & accessories. The company offers mountain bike parts like tires, brakes, chainrings, pedals, bars, etc. Its clothing & accessories include jerseys, hats, jackets, travel bags & luggage, maintenance tools, etc.

LinkedIn Pulse recent public activity · Jul 2026
Audience: 1k LinkedIn followers
Activity: 1 product launches announced in 12 mo
Funding rounds
  • Mar 2021Seed—
Investors
Odyssey Private Equity
Tech stack
AlgoliaApple PayBackbone.JsCart FunctionalityCloudflareCloudflare Bot Management

Funding & investor landscape

$219.9Mtotal disclosed funding
9companies funded
15disclosed rounds
0rounds last 90 days
Most active investors
Melbourne Accelerator Program2 rounds
Startupbootcamp Australia2 rounds
Artesian1 rounds
BlueChilli1 rounds
Calera Capital1 rounds
Concept Financial Services Group1 rounds
Cooke Capital1 rounds
Cygnet Capital1 rounds
Forum Ventures1 rounds
HYPE1 rounds

Notable founders

Adam Fiske
Chief Executive Officer | Co-Founder · Cipher Sports
Darryl Woodford
Co-Founder & CTO · Cipher Sports
Campbell Gome
Co-Founder · theCrag
William Strange
Founder / Director · Sports Performance Tracking
Alan Eskander
Founder & CEO · SportChamps
Penny Weber
Founder · Recova Wear
Simon Murphy
Co-Founder & COO · Reflive
Prism market signals · Australia · country-scoped Prism corpus, 3,674,950 docs

Market landscape — 10 sub-themes by coverage

Share of Sports Tech coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

RESEARCH SIGNALS · Australia

How research on Sports Technology is moving in Australia

A read on the academic research around Sports Technology — which themes are gaining ground, the institutions and researchers driving them, and how the tone is shifting. Based on 61 Australia-affiliated papers.

research sentiment over time
201520232025
enthusiastic · positive · guarded tone
Tone is overwhelmingly optimistic and steady — the enthusiastic (strongly-positive) share moved 54% → 54% across 2015–2025.
top research entities
  • Griffith University7
  • Edith Cowan University6
  • Queensland University of Technology6
  • Australian Sports Commission5
  • University of Canberra5
leading researchers
Louise M. Burke · David B. Pyne · Siti Maizura Mohd Daud · Nursyuhada Mohd Sukri · Mohamad Hanapi Johari · Justin Gnanou · Faizal Abdul Manaf · Paul B. Gastin
▲ Breakthroughs7 · 11%
12%→12% share
▲1.0× share momentum26 median citations29% since 2021mostly methods-led
Breakthroughs are cooling (12%→12% of field), led by Hamstring.
rising sub-themes (early→recent)
  • Hamstring2
  • Analytics2
  • Plyometrics1
  • Sprint1
  • Stretch shortening cycle1
Landmark Effects of Plyometric Training on Sports Performance · 68 cites
◆ Advancements24 · 39%
▲ 25%→56% share
▲2.2× share momentum13 median citations62% since 2021mostly reviews
Advancements are rising (25%→56% of field), led by Physical medicine and rehabilitation.
rising sub-themes (early→recent)
  • Physical medicine and rehabilitation1→5
  • Athletes2→6
Landmark Creatine supplementation with specific view to exercise/sports performance: an update · 297 cites
▼ Concerns23 · 38%
▼ 62%→19% share
▼0.3× share momentum20 median citations52% since 2021mostly reviews
Concerns are cooling (62%→19% of field), led by Athletes.
rising sub-themes (early→recent)
  • Athletes4→6
  • Physical therapy2→4
Landmark Caffeine and sports performance · 432 cites
RESEARCH HOTSPOTS · Australia

Where sports tech is researched across Australia

Location clusters by institution affiliation — each city's volume, stance tone, and a quick read on its hot topic, what's advancing, the opening opportunity, and the main concern.

Brisbane13 · +0.35
Hot · Athletes
Melbourne7 · +0.16
Sydney7 · +0.36
Canberra6 · +0.12
Hot · Physical therapyOpportunity · Athletes

Common questions

How many Sports Tech companies are there in Victoria, Australia?
Radar tracks 76 indexable Sports Tech companies headquartered in Victoria, Australia that meet our profile-completeness bar.
What is the total funding raised by Sports Tech companies in Victoria, Australia?
The Sports Tech companies in Victoria, Australia on this list have raised a combined $219.9M in disclosed equity funding across 9 funded companies.
Which is the highest-funded Sports Tech company in Victoria, Australia?
PointsBet is the highest-funded Sports Tech company in Victoria, Australia, with $116.4M in disclosed equity funding.
How many Sports Tech companies in Victoria, Australia are funded?
9 of the 76 Sports Tech companies in Victoria, Australia on this list have disclosed at least one equity funding round.
How many Sports Tech unicorns are there in Victoria, Australia?
None of the Sports Tech companies in Victoria, Australia on this list currently has a disclosed valuation of $1B or more.
Who are the top investors in Victoria, Australia Sports Tech companies?
The most active investors in Victoria, Australia Sports Tech companies on this list include Melbourne Accelerator Program, Startupbootcamp Australia, Artesian, BlueChilli, Calera Capital.
Sweetie IyerMarkets & Momentum

Sweetie watches where the money and the users are piling in. She covers sector wealth and momentum — the install curves and revenue pools that show which corners of the market are quietly on fire.

Coming soon