Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| Australia | 88.3% |
| United States | 5% |
| New Zealand | 2.6% |
| United Kingdom | 1.9% |
| South Korea | 0.3% |
Social engagement
Social engagement: 1.1K social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
1 investor on record; lead investors include Odyssey Private Equity.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 1 | 100% |
Share of voice
Share of voice in Australia: 21.6% of web traffic across its competitive set; worldwide: 3.8%.
Recent activity
30 Jul 2025
Product launch
Pop-up cart experience