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Radar · Tech for Traditional Advertising in China

Best Tech for Traditional Advertising Companies in China

The 32 best Tech for Traditional Advertising companies in China in 2026, ranked by funding and momentum. Funding, investors, founders, valuation, tech stack and live signals. Top: Xinchao Media.

32companies tracked
$868.4Mdisclosed funding
1unicorns
5have raised
Sources & further reading
  • ResearchAndMarkets.com

Ranked: Best Tech for Traditional Advertising companies in China

#CompanyDisclosed fundingLast roundStageFounderFoundedTech stackPatents & IP focusRecent signals
1Xinchao Media 🦄
Operator of a digital media network for community elevator displays
$761M87 mo agoAcquiredShu Yi
Co-Founder
2007———
2Advision Media
Outdoor LED advertisement operator
$30M223 mo agoDeadpooledMei Ye
Founder & CEO
2003———
3Beijing Agricultural Broadcasting Media Technology
Solution to create and manage ads
$27M72 mo agoSeries AWang Yang
Founder & CEO
2017———
4Longfan Media
Outdoor media network based in China
$20M101 mo agoSeries AErik Ip
CEO & MD
1997———
5Touchmedia
Interactive touchscreen advertising and marketing
$16M150 mo agoAcqui-Hired—2003———
6Focus Media
Cloud-based digital OOH advertising network
$12M100 mo agoAcquiredJason Nanchun
Founder & CEO & Chairman
2003———
7Zhixiangge
Online platform for advertising on printed products for enterprises
$2M91 mo agoSeries A—2015———
8OOB Media
Digital OOH advertising in bus stations
—173 mo agoAcqui-Hired—2012———

Top 9 Tech for Traditional Advertising companies in China

#1
Series A · Chaoyang, Beijing · founded 2017 · 80 employees
$26.8Mraised
▾

Agricultural Broadcasting Media Technology provides a solution to create and manage ads. The solution offered by the company provides a solution to control broadcast by enabling the user to choose the placement of ads according to the requirement, intelligent interaction through interactive experience between people and the screen.

Funding rounds
  • Nov 2020Series A$14.9M
  • May 2019Series A$8.9M
  • Feb 2019Seed$3M
  • Seed—
Founders & team
Wang YangFounder & CEOAi WenCo-FounderZhang ZhanluCo-Founder
Investors
Kai Cheng Capital, 9C Capital, Angel Bay Ventures, Zhejiang OD Sports Wheel, Yijing Capital, CCV Capital
#2
Acquired · Chaoyang, Beijing · founded 2007 · 4500 employees
$761.4Mraised
▾

Operator of a digital media network for community elevator displays. The network provides advertising space on screens located inside elevators. It offers a platform for businesses to display advertisements. The company provides services related to screen maintenance and network operations.

Funding rounds
  • Aug 2019Series F$141.8M
  • Nov 2018Series F$301.7M
  • Apr 2018Series F$317.9M
Founders & team
Shu YiCo-Founder
Investors
Baidu, JD.com, Source Code Capital, Fancheng Holdings, Vision Plus Capital
#3
Acquired · Shanghai, Shanghai · founded 2003 · 8415 employees
$12.5Mraised
▾

Cloud-based digital OOH advertising network. It is a digital media group founded in 2003 and is located in Shanghai. It offers features such as OOH ad campaign launching, segmentation, custom audience targeting & others to attract audiences. It advertises over commercial buildings, in-store, apartment elevators, large-scale outdoor LEDs, cinema advertising, etc. In 2021, the company recorded annual revenues of $2.35B and a net profit of $0.96B

Funding rounds
  • Jun 2018Post IPO$1.4B
  • Jun 2015Post IPO$49M
  • May 2013Post IPO$211M
  • Dec 2004Series B—
Founders & team
Jason NanchunFounder & CEO & Chairman
Investors
Alibaba Group, Capital Group, Fosun, Fortune Capital, CDH, DFJ
#4
Series A · Shenzhen, Guangdong Province · founded 1997 · 1000 employees
$20Mraised
▾

Longfan Media is a outdoor media company which has presence across China. Has established branches in more than 20 large and medium-sized cities throughout China. Optimizes combination of multiple media forms such as bus body, bicycle pavilions, telephone booth, building LED and outdoor LED. Claims to have nearly 50,000 media boards. Clients include CocaCola, P&G, Huawei, Nike, Toyota etc.

Funding rounds
  • May 2018Series A—
Founders & team
Erik IpCEO & MD
Investors
ZPF Zhongguancun M&A Fund of Funds, SAIF Partners
#5
Series A · Hangzhou, Zhejiang · founded 2015
$1.5Mraised
▾

Provider of package advertising and design to serve the e-commerce operators in China. Zhi Xiang Ge partners with other companies and provides innovative advertising solutions by utilizing e-commerce packaging as the advertising channel. The company is dedicated to accurately targeting consumers to facilitate interactions between companies and consumers, helping companies increase brand awareness.

Investors
Aplus Capital
#6
Deadpooled · Shanghai, Shanghai · founded 2003
$30Mraised
▾

Provider of outdoor media advertising services in China. The company specializes in offering a host of promotional and marketing strategies and operates as a large-scale light-emitting diode (LED) media network operators, enabling clients to reach out to the target market effectively through strategic brand promotion strategies and customer engagement.

Founders & team
Mei YeFounder & CEO
Investors
SAIF Partners
#7
Acqui-Hired · Shanghai, Shanghai · founded 2003 · 88 employees
$16.2Mraised
▾

TouchMedia is a media company focusing on interactive advertising technology service, experience-based marketing services and advertising data research service. TouchMedia provides a patented mobile touch interaction for in-taxi entertainment and advertising. TouchMedia provides customers with targeted relevant content, based on geo-localized and campaign management information.

Funding rounds
  • Apr 2014Series D—
  • Feb 2012Series C$16.2M
  • Mar 2008Series B—
  • Aug 2006Series A—
Investors
Mustang Ventures, Jubilant Biosys, Qiming Venture Partners, XO Group, CDIB Capital, UMC Capital
#8
Acqui-Hired · Shanghai, Shanghai · founded 2012 · 51 employees
—raised
▾

OOB Media provides digital outdoor advertisements in long distance bus stations in China. OOB focuses on advertisements in bus terminals and have covered bus stations in China including Shanghai, Guangzhou and Shenzhen. The advertisements are displayed on LCD screens and standalone interactive touch screen machines. Also offers media planning, buying, social media marketing solutions. Clients include Coca-Cola, Johnson & johnson, Ctrip.com, Lovo, erke, Joy.cn etc.

Investors
Tembusu Partners
#9
Seed · Shenzhen, Guangdong Province · founded 2006 · 600 employees
—raised
▾

Operator of an online platform intended for media services. The company's online platform helps in the publishing of news content and offering media-related services through a single platform, enabling media brand companies to operate and management of urban building elevator print advertising media.

Investors
Green Pine Capital Partners, Oriental Fortune Capital, ZTE Hechuang Investment Management

Funding & investor landscape

$868.4Mtotal disclosed funding
7companies funded
11disclosed rounds
0rounds last 90 days
Most active investors
ACE & Company2 rounds
CDIB Capital2 rounds
Huangpu River Capital2 rounds
SAIF Partners2 rounds
5Y Capital1 rounds
9C Capital1 rounds
Alibaba Group1 rounds
Angel Bay Ventures1 rounds
Aplus Capital1 rounds
Baidu1 rounds

Notable founders

Wang Yang
Founder & CEO · Beijing Agricultural Broadcasting Media Technology
Ai Wen
Co-Founder · Beijing Agricultural Broadcasting Media Technology
Shu Yi
Co-Founder · Xinchao Media
Jason Nanchun
Founder & CEO & Chairman · Focus Media
Erik Ip
CEO & MD · Longfan Media
Mei Ye
Founder & CEO · Advision Media
Prism market signals · China · country-scoped Prism corpus, 3,874,063 docs

Market landscape — 10 sub-themes by coverage

Share of Tech for Traditional Advertising coverage by sub-theme.

Regulatory-risk over time rising

Funding & growth over time

funding rising · growth rising

Common questions

How many Tech for Traditional Advertising companies are there in China?
Radar tracks 32 indexable Tech for Traditional Advertising companies headquartered in China that meet our profile-completeness bar.
What is the total funding raised by Tech for Traditional Advertising companies in China?
The Tech for Traditional Advertising companies in China on this list have raised a combined $868.4M in disclosed equity funding across 7 funded companies.
Which is the highest-funded Tech for Traditional Advertising company in China?
Xinchao Media is the highest-funded Tech for Traditional Advertising company in China, with $761.4M in disclosed equity funding.
How many Tech for Traditional Advertising companies in China are funded?
7 of the 32 Tech for Traditional Advertising companies in China on this list have disclosed at least one equity funding round.
How many Tech for Traditional Advertising unicorns are there in China?
1 Tech for Traditional Advertising company in China on this list is valued at $1B or more.
Who are the top investors in China Tech for Traditional Advertising companies?
The most active investors in China Tech for Traditional Advertising companies on this list include ACE & Company, CDIB Capital, Huangpu River Capital, SAIF Partners, 5Y Capital.
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Rohit lives in the feed. He covers what's moving right now — the funding rounds, launches and shifts breaking across the trade press — and ties them back to where the sector is heading.

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