Registered entities
AutoTrader
Reg. No. 41503081057Latvia
AUTO TRADE
Reg. No. 40103746091Latvia
WRZ Cars s.r.o.
Reg. No. 03856437Czech Republic
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 97% |
| Canada | 0.4% |
| United Kingdom | 0.3% |
| Ireland | 0.3% |
| Japan | 0.2% |
Social engagement
Social engagement: 41.4K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 2 | 67% |
| Private equity | 1 | 33% |
Share of voice
Share of voice in United States: 19.5% of web traffic across its competitive set; worldwide: 18.7%.
Recent activity
22 Jun 2026
Product launch
Independent shopper-focused research from Cox Automotive, along with #NIADA
16 Jun 2026
Event
Using Demand Signals to Guide Smarter Decisions