Registered entities
BABY LIST, INC.
Reg. No. 20221894603United States
BABY LIST, INC.
Reg. No. 453767218United States
Reputation
Customer rating 1.3 / 5 across 60 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 94.8% |
| Canada | 1.7% |
| Australia | 0.7% |
| United Kingdom | 0.6% |
| India | 0.4% |
Social engagement
Social engagement: 59.4K social following, 6 posts in the last 12 months — around the industry typical range.
Investor mix
10 investors on record; lead investors include Norwest.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 9 | 90% |
| Private equity | 1 | 10% |
Share of voice
Share of voice in United States: 45.1% of web traffic across its competitive set; worldwide: 38.7%.
Hiring activity
Hires periodically
30 roles tracked across 5 of the last 12 months
6 Feb 2026 · Brand Ambassador · Los Angeles
2 Feb 2026 · Senior Software Engineer, iOS · Boston
14 Jan 2026 · Senior Software Engineer, MediaNewUnited States · Long Beach
9 Jan 2026 · Manager, Social Media · Aurora
9 Jan 2026 · Senior Director, Design & Research · Cape Coral
Based on job postings tracked across public sources.
Recent activity
17 Jun 2026
Expansion
SoHo, NYC
29 May 2026
Product launch
Babylist gifting platform (Trump Accounts)