Registered entities
BACKCOUNTRY.COM, LLC
Reg. No. 870659954United States
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 92.4% |
| Canada | 1.1% |
| Australia | 0.6% |
| United Kingdom | 0.4% |
| Germany | 0.4% |
Social engagement
Social engagement: 106.1K social following, 7 posts in the last 12 months — below the industry typical range.
Investor mix
2 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 100% |
Share of voice
Share of voice in United States: 16.2% of web traffic across its competitive set; worldwide: 14.2%.
Hiring activity
Hires periodically
4 roles tracked across 3 of the last 12 months
16 Jun 2026 · Content & Community Partnerships Coordinator
10 Jun 2026 · Vice President & Controller, Finance · Salt Lake City
1 Apr 2026 · Buyer Bike · Salt Lake City
4 Dec 2025 · Backcountry is hiring: Graphic Designer in Cottonwood Heights · Cottonwood Heights
23 Sep 2025 · Transportation Coordinator
Based on job postings tracked across public sources.
Recent activity
20 May 2026
Event
Booth #723