Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 83.8% |
| United Kingdom | 8.2% |
| Canada | 3.2% |
| Australia | 1.1% |
| Norway | 1.1% |
Investor mix
8 investors on record; lead investors include Cleveland Avenue.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 3 | 38% |
| Private equity | 1 | 13% |
| Accelerator & incubator | 1 | 13% |
| Other / undisclosed | 3 | 38% |
Share of voice
Share of voice in Canada: 61.2% of web traffic across its competitive set; worldwide: 30.4%.