Registered entities
Aditya Birla Digital Fashion Ventures Limited
CIN U14101MH2022PLC380326India
BEWAKOOF BRANDS PRIVATE LIMITED
CIN U74999MH2011PTC220994India
Reputation
Customer rating 1.2 / 5 across 166 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| India | 93.8% |
| United States | 2.8% |
| Canada | 0.8% |
| Germany | 0.6% |
| Bangladesh | 0.3% |
Social engagement
Social engagement: 187.4K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
60 investors on record; lead investors include Klub AI, Investcorp, Aarti Industries, IvyCap Ventures; 3 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 5 | 8% |
| Private equity | 2 | 3% |
| Bank & private debt | 3 | 5% |
| Other / undisclosed | 50 | 83% |
Share of voice
Share of voice in India: 64.5% of web traffic across its competitive set; worldwide: 40.3%.
Hiring activity
Hires occasionally
1 role tracked across 1 of the last 12 months
Based on job postings tracked across public sources.
Recent activity
2 Jul 2026
Expansion
Lajpat Nagar, New Delhi
26 Jun 2026
Expansion
Ajmer, Rajasthan
24 Jun 2026
Expansion
Varanasi, Uttar Pradesh - 221002