Black Rifle Coffee Company

Internet first brand of coffee

placeSalt Lake City, Utah, United States calendar_todayFounded 2014 groups201 employees language blackriflecoffee.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States95.7%
United Kingdom0.5%
Philippines0.4%
Canada0.4%
India0.3%

Innovation

4 patent families — focus: Human necessities, Operations & transport; filing pace dormant. Cited 6 times.

YearFilings
20194

Social engagement

Social engagement: 385.2K social following, 6 posts in the last 12 months — below the industry typical range.

Investor mix

3 investors on record; lead investors include Sterling Partners; 1 has since exited.

Investor typeCountShare
Private equity3100%

Share of voice

Share of voice in United States: 20.5% of web traffic across its competitive set; worldwide: 9%.

Hiring activity

Hires periodically

6 roles tracked across 4 of the last 12 months

19 May 2026 · Skillbridge Extern - Distribution Sales · Houston

15 May 2026 · Skillbridge Extern – Project Management, Marketing

31 Mar 2026 · Shift Lead · San Antonio

3 Feb 2026 · General Manager · Killeen

17 Nov 2025 · Key Account Manager - Specialty · Provo

Based on job postings tracked across public sources.

Coming soon