Registered entities
BLUE APRON, LLC
Reg. No. 454001636United States
Blue Apron Holdings, LLC
Reg. No. 81-4777373United States
BLUE APRON HOLDINGS, INC.
Reg. No. 1701114United States
Reputation
Customer rating 2.9 / 5 across 5,994 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 96.2% |
| India | 1.5% |
| United Kingdom | 0.4% |
| Canada | 0.3% |
| Malaysia | 0.3% |
Social engagement
Social engagement: 71.8K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
22 investors on record; lead investors include Stripes, Fidelity Investments; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 13 | 59% |
| Private equity | 2 | 9% |
| Other / undisclosed | 7 | 32% |
Share of voice
Share of voice in United States: 31.8% of web traffic across its competitive set; worldwide: 30.7%.
Recent activity
17 Jun 2026
Recognition
4 Jun 2026
Recognition
22 Apr 2026
Recognition