Registered entities
Complex
Reg. No. 50103312731Latvia
COMPLEX MEDIA INC.
Reg. No. 270243711United States
BuzzFeed, Inc
Reg. No. 20161851531United States
COMMERCE MEDIA HOLDINGS, LLC
Reg. No. 6386693United States
BUZZFEED INC.
Reg. No. 262838695United States
Reputation
Customer rating 2.4 / 5 across 94 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 70% |
| Canada | 4.7% |
| United Kingdom | 4.1% |
| Germany | 1.8% |
| Australia | 1.8% |
Social engagement
Social engagement: 136.5K social following, 1 post in the last 12 months — below the industry typical range.
Investor mix
7 investors on record; lead investors include Iconix Brand Group, Hearst.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 4 | 57% |
| Private equity | 1 | 14% |
| Other / undisclosed | 2 | 29% |
Share of voice
Share of voice in United States: 17.8% of web traffic across its competitive set; worldwide: 16.2%.
Recent activity
25 Jun 2026
Event
Family Style Food Festival