Cupshe

Internet-first brand of women's innerwear

placeVancouver, British Columbia, Canada calendar_todayFounded 2015 groups101 employees language cupshe.com

Reputation

Customer rating 4.3 / 5 across 25,031 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States50.2%
United Kingdom11.6%
France10.5%
Canada8.3%
Germany6%

Social engagement

Social engagement: 16.1K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

1 investor on record.

Investor typeCountShare
Venture capital1100%

Share of voice

Share of voice in Canada: 96.4% of web traffic across its competitive set; worldwide: 77.4%.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

8 Apr 2026 · Fitting Model · Guangzhou, China

19 Sep 2025 · Brand Strategy Manager, Senior Account Executive-B2B, Head of Retail Store Operation, Senior Influencer Specia · Los Angeles

Based on job postings tracked across public sources.

Recent activity

1 Jun 2026
Product launch
Cupshe x JoJo Fletcher Set Sail collection
20 Mar 2026
Product launch
Casa Del Sol
12 Nov 2025
Product launch
For The Plot Collection
Coming soon