Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 92.2% |
| India | 4.4% |
| Turkey | 1.3% |
| Australia | 0.7% |
| Canada | 0.5% |
Social engagement
Social engagement: 36K social following, 5 posts in the last 12 months — below the industry typical range.
Investor mix
1 investor on record.
| Investor type | Count | Share |
|---|---|---|
| Other / undisclosed | 1 | 100% |
Share of voice
Share of voice in United States: 19.3% of web traffic across its competitive set; worldwide: 17%.
Recent activity
21 May 2026
Partnership
DIFF Charitable Eyewear
26 Aug 2025
Product launch
DIFF Princess | DIFF frames