Registered entities
Reputation
Customer rating 2.4 / 5 across 303 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 5.3% |
| Germany | 1.9% |
| Netherlands | 1.5% |
| Mexico | 1.1% |
Innovation
10 patent families (9 granted) — focus: Human necessities; filing pace accelerating. Cited 549 times.
| Year | Filings |
|---|---|
| 2017 | 2 |
| 2018 | 1 |
| 2019 | 2 |
| 2020 | 2 |
| 2023 | 2 |
| 2024 | 1 |
| 2025 | 2 |
Investor mix
2 investors on record; lead investors include TSG Consumer Partners.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 2 | 100% |
Share of voice
Share of voice in United States: 40.9% of web traffic across its competitive set; worldwide: 29.6%.
Hiring activity
Hires frequently
36 roles tracked across 7 of the last 12 months
10 Jun 2026 · Sr. Manager, Brand Marketing, e.l.f. Cosmetics · Oakland
10 Jun 2026 · Associate Director, Brand Marketing, Body Category, Naturium · Los Angeles
10 Jun 2026 · Manager, Customer Supply Chain, rhode · Beverly Hills
10 Jun 2026 · Manager, Sourcing, rhode · Beverly Hills
13 Apr 2026 · Coordinator, Experiential Marketing · Los Angeles
Based on job postings tracked across public sources.