Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 97.2% |
| Canada | 0.5% |
| United Kingdom | 0.5% |
| Russian Federation | 0.4% |
| Italy | 0.3% |
Social engagement
Social engagement: 8.8K social following, 6 posts in the last 12 months — below the industry typical range.
Investor mix
31 investors on record; lead investors include Greycroft, Acton Capital; 2 have since exited.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 18 | 58% |
| Private equity | 5 | 16% |
| Angel & family office | 1 | 3% |
| Bank & private debt | 1 | 3% |
| Other / undisclosed | 6 | 19% |
Share of voice
Share of voice in United States: 8.6% of web traffic across its competitive set; worldwide: 8.4%.
Recent activity
14 May 2026
Event
TikTok Live
11 May 2026
Partnership
ELOQUII
13 Mar 2026
Product launch
limited-edition capsule