Ethos

Provider of online platform for term, whole, and universal life insurance

placePhoenix, Arizona, United States calendar_todayFounded 2006 groups34 employees language ethos.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States97.1%
Germany0.8%
India0.4%
Mexico0.3%
Philippines0.2%

Investor mix

28 investors on record; lead investors include General Catalyst, Accel, SoftBank Vision Fund; 1 has since exited.

Investor typeCountShare
Venture capital1968%
Private equity414%
Accelerator & incubator14%
Other / undisclosed414%

Share of voice

Share of voice in United States: 19.3% of web traffic across its competitive set; worldwide: 19.4%.

Coming soon