Ethos

Online life insurance platform

placeSan Francisco, California, United States calendar_todayFounded 2016 groups110 employees language ethoslife.com

Reputation

Customer rating 4.8 / 5 across 5,946 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States96.7%
Philippines1.4%
India0.4%
Colombia0.3%
Dominican Republic0.2%

Social engagement

Social engagement: 50.6K social following, 10 posts in the last 12 months — around the industry typical range.

Investor mix

34 investors on record.

Investor typeCountShare
Angel & family office26%
Other / undisclosed3294%

Share of voice

Share of voice in United States: 32.7% of web traffic across its competitive set; worldwide: 25.7%.

Recent activity

6 May 2026
Milestone
revenue
23 Apr 2026
Partnership
Liberty Mutual Insurance
26 Feb 2026
Milestone
revenue
Coming soon