Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 88% |
| Canada | 6.1% |
| United Kingdom | 1.5% |
| Thailand | 0.7% |
| Spain | 0.4% |
Social engagement
Social engagement: 11.9K social following, 6 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in United States: 5.8% of web traffic across its competitive set; worldwide: 4.4%.
Hiring activity
Hires occasionally
2 roles tracked across 2 of the last 12 months
20 Jan 2026 · NHL Staff Writer
15 Dec 2025 · Site Expert · Hoosier State of Mind, Indiana
Based on job postings tracked across public sources.
Recent activity
16 Dec 2025
Recognition