Fi

Provider of a smart GPS tracker and activity monitoring solutions for dogs

placeNew York City, New York, United States calendar_todayFounded 2017 groups110 employees language tryfi.com

Registered entities

Reputation

Customer rating 3.6 / 5 across 434 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States82.5%
United Kingdom11%
Canada3.8%
Philippines0.6%
Dominican Republic0.3%

Social engagement

Social engagement: 10.4K social following, 4 posts in the last 12 months — below the industry typical range.

Investor mix

18 investors on record; lead investors include LCS, Lerer Hippeau, RRE Ventures, Freestyle.

Investor typeCountShare
Venture capital1267%
Private equity16%
Other / undisclosed528%

Share of voice

Share of voice in United States: 27.2% of web traffic across its competitive set; worldwide: 10.5%.

Recent activity

23 Mar 2026
Product launch
Such Party+
2 Mar 2026
Product launch
AI-powered Series 3+ collar
Coming soon