Fitbit

Internet-first brand offering smartwatches and fitness trackers

placeSan Francisco, California, United States calendar_todayFounded 2007 groups1,134 employees language fitbit.com

Registered entities

Reputation

Customer rating 1.3 / 5 across 10,520 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States53.1%
Canada6.4%
United Kingdom5.7%
Japan5.7%
Italy5.4%

Investor mix

20 investors on record; lead investors include Foundry, Felicis Ventures, SoftBank Capital.

Investor typeCountShare
Venture capital1995%
Private equity15%

Share of voice

Share of voice in United States: 83.3% of web traffic across its competitive set; worldwide: 80.4%.

Coming soon