Registered entities
FreeWill Co.
Reg. No. -Belgium
Reputation
Customer rating 4.9 / 5 across 4,748 reviews.
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 97% |
| United Kingdom | 0.6% |
| India | 0.6% |
| Nigeria | 0.4% |
| Canada | 0.3% |
Social engagement
Social engagement: 13.2K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
11 investors on record; lead investors include Iconiq Capital, Bain Capital Double Impact.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 9 | 82% |
| Private equity | 1 | 9% |
| Other / undisclosed | 1 | 9% |
Share of voice
Share of voice in United States: 5.5% of web traffic across its competitive set; worldwide: 4.7%.
Recent activity
30 Jun 2026
Event
2026 Giving USA Report webinar
29 Jun 2026
Product launch
Named Donor Stewardship feature
25 Jun 2026
Event
Public Media Growth Conference