Fresh Direct

Online platform offering multi-category grocery products

placeNew York City, New York, United States calendar_todayFounded 2002 groups1,431 employees language freshdirect.com

Registered entities

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States98%
Switzerland0.4%
Ukraine0.2%
Germany0.2%
France0.1%

Social engagement

Social engagement: 78.8K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

10 investors on record; lead investors include Morrisons, J P Morgan; 2 have since exited.

Investor typeCountShare
Venture capital110%
Private equity550%
Bank & private debt110%
Other / undisclosed330%

Share of voice

Share of voice in United States: 9.3% of web traffic across its competitive set; worldwide: 9.3%.

Hiring activity

No recent openings observed

No roles tracked in the last 12 months

10 Sep 2025 · Director of Merchandising · The Bronx

Based on job postings tracked across public sources.

Recent activity

30 Sep 2025
Partnership
Kibu
Coming soon