Reputation
Customer rating 2.2 / 5 across 484 reviews.
Innovation
7 patent families (4 granted) — focus: Human necessities, Emerging technologies; filing pace accelerating. Cited 539 times.
| Year | Filings |
|---|---|
| 2020 | 1 |
| 2021 | 3 |
| 2023 | 2 |
| 2024 | 3 |
| 2025 | 5 |
Social engagement
Social engagement: 27.6K social following, 6 posts in the last 12 months — below the industry typical range.
Investor mix
3 investors on record; lead investors include JAB Ventures, JAB Holding Company.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 33% |
| Private equity | 1 | 33% |
| Other / undisclosed | 1 | 33% |
Recent activity
4 Jun 2026
Recognition
29 May 2026
Event
FIMCON2026
26 Apr 2026
Product launch
Rooted in Color collection