Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 95% |
| Canada | 0.8% |
| United Kingdom | 0.5% |
| Mexico | 0.4% |
| Pakistan | 0.4% |
Social engagement
Social engagement: 97.2K social following, 10 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record; lead investors include Thomas H Lee Partners; 1 has since exited.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 75% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in United States: 24% of web traffic across its competitive set; worldwide: 8.1%.
Recent activity
15 May 2026
Event
2026 International Franchise Expo (IFE)
3 Feb 2026
Partnership
Path®
2 Feb 2026
Product launch
AMP #Wheybolic