Goop

Online retailer offering multi-category products

placeNew York City, New York, United States calendar_todayFounded 2008 groups210 employees language goop.com

Registered entities

Reputation

Customer rating 1.6 / 5 across 37 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States82.3%
Canada3.6%
Australia2.8%
United Kingdom1.8%
India1.7%

Social engagement

Social engagement: 229.1K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

14 investors on record; lead investors include Felix Capital, New Enterprise Associates, Lightspeed Venture Partners, Fidelity Investments.

Investor typeCountShare
Venture capital1286%
Private equity17%
Other / undisclosed17%

Share of voice

Share of voice in United States: 12.7% of web traffic across its competitive set; worldwide: 10.3%.

Hiring activity

Hires periodically

7 roles tracked across 5 of the last 12 months

10 Jun 2026 · Senior Vice President, Operations · Santa Monica

1 Apr 2026 · Summer Assistant, Marketing Project Management · Santa Monica

9 Jan 2026 · Buyer, Fashion · New York

Based on job postings tracked across public sources.

Coming soon