Grove

Online subscription-based platform providing cleaning products and beauty products

placeSan Francisco, California, United States calendar_todayFounded 2012 groups1,117 employees language grove.co

Registered entities

Reputation

Customer rating 1.9 / 5 across 3,974 reviews.

Social engagement

Social engagement: 46K social following, 9 posts in the last 12 months — below the industry typical range.

Investor mix

46 investors on record; lead investors include NextView Ventures, Norwest, Lone Pine Capital, General Atlantic; 2 have since exited.

Investor typeCountShare
Venture capital3167%
Private equity920%
Accelerator & incubator12%
Bank & private debt24%
Other / undisclosed37%

Recent activity

11 Aug 2025
Partnership
Noidi
6 Aug 2025
Event
SXSW 2026
6 Aug 2025
Event
SXSW 2026
Coming soon