Gusto

Cloud-based payroll, benefits, and HR software for small and medium-sized businesses

placeSan Francisco, California, United States calendar_todayFounded 2012 groups5,876 employees language gusto.com

Registered entities

Reputation

Customer rating 2.1 / 5 across 2,463 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States89%
India2.6%
Philippines2.3%
Bangladesh0.7%
Mexico0.6%

Social engagement

Social engagement: 159.6K social following, 5 posts in the last 12 months — below the industry typical range.

Investor mix

86 investors on record; lead investors include Fidelity Investments, Generation Investment Management, General Catalyst, T. Rowe Price.

Investor typeCountShare
Venture capital5766%
Private equity89%
Accelerator & incubator11%
Bank & private debt11%
Other / undisclosed1922%

Share of voice

Share of voice in United States: 7.8% of web traffic across its competitive set; worldwide: 7.5%.

Coming soon