Happiest Baby

Internet-first brand of multi-category products for kids

placeSanta Monica, California, United States calendar_todayFounded 2001 groups173 employees language happiestbaby.com

Registered entities

Reputation

Customer rating 1.6 / 5 across 39 reviews.

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States73.9%
Australia3.6%
United Kingdom3.3%
Mexico2.8%
Turkey2.1%

Social engagement

Social engagement: 17.8K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

20 investors on record; lead investors include Greycroft, Lux Capital, Felicis Ventures.

Investor typeCountShare
Venture capital1050%
Private equity315%
Angel & family office15%
Bank & private debt210%
Other / undisclosed420%

Share of voice

Share of voice in United States: 11.3% of web traffic across its competitive set; worldwide: 9.4%.

Hiring activity

Hires occasionally

1 role tracked across 1 of the last 12 months

19 Jan 2026 · Visual Designer · Los Angeles

Based on job postings tracked across public sources.

Coming soon