Howstuffworks

Online platform offering multi category news

placeAtlanta, Georgia, United States calendar_todayFounded 1998 groups1,000 employees language howstuffworks.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States61.2%
United Kingdom6.2%
India5.4%
Canada3.8%
Australia3%

Investor mix

6 investors on record; lead investors include Chilton Investment Company, Carl Icahn, Chartwell Investments, The Raine Group.

Investor typeCountShare
Venture capital233%
Private equity233%
Bank & private debt117%
Other / undisclosed117%

Share of voice

Share of voice in United States: 25.7% of web traffic across its competitive set; worldwide: 26.7%.

Coming soon