Ironplanet

Provider of online auctions for used heavy construction equipment and trucks

placePleasanton, California, United States calendar_todayFounded 1999 groups200 employees language ironplanet.com

Web presence

Audience by country — top 5 markets by share of visits.

CountryShare
United States70.4%
Mexico8.2%
Egypt6.1%
Canada2.9%
Spain1.1%

Social engagement

Social engagement: 14K social following, 10 posts in the last 12 months — below the industry typical range.

Investor mix

16 investors on record.

Investor typeCountShare
Venture capital744%
Private equity213%
Bank & private debt16%
Other / undisclosed638%

Share of voice

Share of voice in United States: 19.9% of web traffic across its competitive set; worldwide: 21.4%.

Recent activity

7 May 2026
Event
Upgrade Precision Farm Equipment Bidding
29 Apr 2026
Product launch
MT6 Daytona Van Trailer
29 Apr 2026
Product launch
EZ Hauler Digger Derricks
Coming soon