Registered entities
JOHNNIE-O
Reg. No. 203652763United States
Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 92.5% |
| India | 2% |
| Canada | 1.8% |
| Bangladesh | 1.1% |
| United Kingdom | 0.5% |
Innovation
4 patent families (1 granted) — focus: Human necessities; filing pace steady. Cited 62 times.
| Year | Filings |
|---|---|
| 2017 | 3 |
| 2018 | 1 |
| 2020 | 1 |
| 2021 | 1 |
| 2023 | 1 |
| 2024 | 1 |
| 2025 | 1 |
Social engagement
Social engagement: 19.6K social following, 9 posts in the last 12 months — above the industry median.
Investor mix
5 investors on record; lead investors include Wasatch Global, Ares Management.
| Investor type | Count | Share |
|---|---|---|
| Venture capital | 1 | 20% |
| Private equity | 3 | 60% |
| Other / undisclosed | 1 | 20% |
Share of voice
Share of voice in United States: 17.1% of web traffic across its competitive set; worldwide: 16%.
Hiring activity
Hires occasionally
2 roles tracked across 2 of the last 12 months
15 Mar 2026 · eCommerce Merchandising Associate · Raleigh
25 Sep 2025 · eCommerce Associate · Raleigh
1 Mar 2025 · Financial Analyst · Raleigh
14 Jan 2025 · Sample Coordinator · Raleigh
Based on job postings tracked across public sources.
Recent activity
11 Feb 2026
Leadership hire
President