Web presence
Top audience: United States 45.8%, Mexico 8.3%, India 6.5%, Canada 4.6%, Chile 3.7%.
Innovation
84 patent families (62 granted) — focus: Construction, Mechanical engineering, Operations & transport, Physics & computing; filing pace accelerating.
Social engagement
Social engagement: 990.9K social following, 9 posts in the last 12 months — below the industry typical range.
Share of voice
Share of voice in United States: 31.4% of web traffic across its competitive set; worldwide: 18.7%.
Hiring activity
Hires frequently
17 roles tracked across 8 of the last 12 months
1 Feb 2026 · Plant Manager - Downhole Manufacturing · Lethbridge
21 Jan 2026 · Centrifuge Field Service Technician · Leduc
21 Jan 2026 · Centrifuge Field Service Technician - Oil & Gas Travel · Leduc
19 Jan 2026 · Administrative Assistant & Vendor Support Services · Lethbridge
14 Jan 2026 · Rod Guide Operator · Nisku
Based on job postings tracked across public sources.