Web presence
Audience by country — top 5 markets by share of visits.
| Country | Share |
|---|---|
| United States | 45.8% |
| Mexico | 8.3% |
| India | 6.5% |
| Canada | 4.6% |
| Chile | 3.7% |
Social engagement
Social engagement: 990.9K social following, 9 posts in the last 12 months — below the industry typical range.
Investor mix
4 investors on record.
| Investor type | Count | Share |
|---|---|---|
| Private equity | 3 | 75% |
| Other / undisclosed | 1 | 25% |
Share of voice
Share of voice in United States: 31.4% of web traffic across its competitive set; worldwide: 18.7%.
Hiring activity
Hires frequently
12 roles tracked across 6 of the last 12 months
1 Feb 2026 · Plant Manager - Downhole Manufacturing · Lethbridge
21 Jan 2026 · Centrifuge Field Service Technician · Leduc
21 Jan 2026 · Centrifuge Field Service Technician - Oil & Gas Travel · Leduc
19 Jan 2026 · Administrative Assistant & Vendor Support Services · Lethbridge
14 Jan 2026 · Rod Guide Operator · Nisku
Based on job postings tracked across public sources.
Recent activity
10 Jun 2026
Event
African Energy Week AEC
7 May 2026
Event
NOV Customer Showcase 2026
6 May 2026
Event
NOVLive from the Showcase