Optimal Blue

Product pricing and secondary marketing automation platform.

placePlano, Texas, United States calendar_todayFounded 2002 groups2 employees language www2.optimalblue.com

Registered entities

Social engagement

Social engagement: 15.3K social following, 7 posts in the last 12 months — below the industry typical range.

Investor mix

4 investors on record; lead investors include Serent Capital; 1 has since exited.

Investor typeCountShare
Venture capital125%
Private equity375%

Recent activity

30 Jun 2026
Product launch
CompassEdge
29 Jun 2026
Recognition
24 Jun 2026
Event
Marge Performance Webinar
Coming soon